-Artistii-
Partnerships and Distribution
What we offer – Value Proposition
“Get access to unique and hard to find, culturally connoted and
ethically sourced handma...
Identified Partnerships
 Artisans
 Agents
 Marketing Partners
 Other Business Partners
 Legal Advice
 Web Hosting
 ...
Identified Distribution
 Website
 Affiliates
 Online Shops
 Marketing Partners
 Couriers / logistics advice
Mode of Operation
Artisan
Legal advice
Couriers /
logistics advice
Website
Ethical players
/ …
Web hosting
Marketing
partn...
Legal advice
Couriers /
logistics advice
Web hosting
Payment
solutions
Getting visibility
Artisan
Website
Ethical players
...
Everyone benefits / bi-directional relevance
Artisan
Couriers /
logistics advice
Website
Agents
Artistii Customer
Legal ad...
Artistii
Identified Partnerships
Artisans
 Artisans are at the core of our business and hence central business partners we
need to establish and nourish l...
Siri Ram Kaur Kalsa
Producing malas with semi-precious stones choosen in a customized way after a
numerologic consult base...
Agents
Remote artisans may not have access to internet, may not have bank accounts, and may
live in places difficult to re...
Legals
Legal advice is crucial in order to:
 Establish our business itself
 Sign contracts with business partners
 Deve...
Marketing Partners
 Reach out to and build relationships with bloggers that write about sustainable/ethical
consumption, ...
Other Business Partners
We are already in discussions with companies that are invested in ethical trust:
 We are currentl...
 Current web hosting might not be sufficient once the traffic to our site increases
 We need to implement responsive des...
Payment Solutions
 Payment solutions are crucial for conversion
 We are studying ways to allow payments directly to the ...
We assigned a project lead for each of the below areas to make sure we cover all
important aspects:
 Artisans
 Agents
 ...
Artistii
Identified Distribution
Logistics
 Since we follow a drop shipping scheme to cut down warehouse costs, a strong
partnership with couriers is very...
Logistics(1)
Drop shipping asumes that the Exporter of Record (EoR) and the Importer of
Record(IoR) are aware /of:
 The r...
Logistics (2)
 The production of a Commercial Invoice detailing all information accordance to the
IATA guidelines as well...
Logistic Distribution Summary
 Distribution is based on a drop shipping format with the view of cutting
the amount of tra...
Distribution Channels
We will initially focus on online distribution only with a focus on maximising
exposure of our brand...
Follow us,
Get updates of launch,
Get your ethical gift on:
www.artistii.com
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Venture Lab Technology Entrepreneurship 2 - Assignment 4 (Partnerships and Distribution)

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Venture Lab Technology Entrepreneurship 2 - Assignment 4 (Partnerships and Distribution)

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Venture Lab Technology Entrepreneurship 2 - Assignment 4 (Partnerships and Distribution)

  1. 1. -Artistii- Partnerships and Distribution
  2. 2. What we offer – Value Proposition “Get access to unique and hard to find, culturally connoted and ethically sourced handmade pieces of arts and crafts from local artisans across the world. By purchasing these products, you actively support small scale artisans that often struggle in making a living with their crafts in preserving their traditions and cultural particulars as well as enhancing their lives, that of their families and that of their communities.” For more details of our operation plans, please refer to our VL Artistii Team page
  3. 3. Identified Partnerships  Artisans  Agents  Marketing Partners  Other Business Partners  Legal Advice  Web Hosting  Payment Solutions
  4. 4. Identified Distribution  Website  Affiliates  Online Shops  Marketing Partners  Couriers / logistics advice
  5. 5. Mode of Operation Artisan Legal advice Couriers / logistics advice Website Ethical players / … Web hosting Marketing partners Agents Artistii Customer Payment solutions
  6. 6. Legal advice Couriers / logistics advice Web hosting Payment solutions Getting visibility Artisan Website Ethical players / … Marketing partners Agents Artistii Customer
  7. 7. Everyone benefits / bi-directional relevance Artisan Couriers / logistics advice Website Agents Artistii Customer Legal advice Ethical players / … Web hosting Marketing partners Payment solutions Business partners Marketing partners
  8. 8. Artistii Identified Partnerships
  9. 9. Artisans  Artisans are at the core of our business and hence central business partners we need to establish and nourish long-term relationships with  Artisans provide us with original hand-made crafts – we provide them with a global customer base  We perform necessary services for artisans (logistics, payment processing etc.)  Some of our current artisans approached us out of interest in our concept – to us this proofs the value we can create for them  One of our team members reached out to artisans across Morocco and received very positive feedback; they mainly require support in reaching out to a larger customer base and export their products, which are exactly the areas Artistii will support them in
  10. 10. Siri Ram Kaur Kalsa Producing malas with semi-precious stones choosen in a customized way after a numerologic consult based on the date of birth. Established international business; she is interested in new sales channels. Simona Lombardo - Arte nelle Mani. Hand-weaving. International customers gathered with too much effort. Interested to ease her process, and focus on production. Antonio Carrillo – Huichole community. >80 years old, he stopped production. We can sell his last items, which are testimonials of a deep spiritual culture, made of dreams and visions. Through this contact, we can get in touch – as the business runs – with a host of 10+ younger huichole artisans continuing their traditions. Firdose - Master embroiderer from Kashmir. He is one of the several masters handling all-natural pashmina along the whole process, adding textile resistance to unbeatable softness and warmth. He contacted us to expand their business. Artisans We Already Promote
  11. 11. Agents Remote artisans may not have access to internet, may not have bank accounts, and may live in places difficult to reach. Our agents are the ones who will solve these problems, they will :  Get paid by Artistii via PayPal, and pay the artisans in cash ensuring all local taxation and legal requirements are fulfilled  Take pictures of the available crafts, and send them to Artistii  Keep in touch with Artistii, take the orders as soon as possible, and commute to the artisans to order the crafts  Keep in touch with the artisans to be able to pick up the crafts as soon as they are ready  Ensure the package is available to be picked up by the courier  One of our team members currently acts as agent for Morocco and we reached out to one more agent that will be in charge of the Philippines; agents for Malaysia and Mexico are still pending
  12. 12. Legals Legal advice is crucial in order to:  Establish our business itself  Sign contracts with business partners  Develop the terms and conditions  Evaluate legal risks of exporting and other business activities  We reached out to a lawyer to join our team; he is currently drafting terms and conditions for end customers and contracts for other partners  Some advice from field specialists could become necessary in the future. Having a legal in the team will allow us to understand the advice and make the most out of it
  13. 13. Marketing Partners  Reach out to and build relationships with bloggers that write about sustainable/ethical consumption, DIY and crafting, homemade products, traveling and green living  we compiled a list of bloggers/influencers to reach out to but have to wait until the site is up and running (shopping cart function not in place yet)  Partner with established businesses that share our values but are not direct competitors, such as Ben & Jerry’s, The Body Shop and Starbucks  based on one of our team member’s experience with a Singapore based social enterprise, all these organisations support initiatives ranging from very small to large scale and actively support young ventures in increasing their social impact  Partner with travel agencies to promote trips to the countries our products are sourced from  we haven’t actively reached out to them yet but will compile a list of adventure travel focused agencies that specialise in our source countries
  14. 14. Other Business Partners We are already in discussions with companies that are invested in ethical trust:  We are currently in active discussions with the United Nation Cultural and Development Fund and the European Development Fund and exploring opportunities with regards to micro loans for our artisans  We are investigating other potential partnerships with businesses whose interest runs in parallel to ours for future good of the artisans and their traditions/regions, such as kiva.org (micro loans) and the Grassroots Business Fund
  15. 15.  Current web hosting might not be sufficient once the traffic to our site increases  We need to implement responsive design and optimise the site for mobile and tablet  We are currently looking into alternative hosting partners such as Amazon, who offers one year of free service; this would allow us to focus on traffic generation and gaining a critical mass of customers while not having to worry about hosting issues Web Hosting
  16. 16. Payment Solutions  Payment solutions are crucial for conversion  We are studying ways to allow payments directly to the artists or the agents and the transporters, but will probably start by using escrow accounts  We will initially offer PayPal payment only to get started and be able to sell first products and gain traction. PayPal offers many benefits in terms of implementation and flexibility of payment splitting, methods, escrows etc...  Once the site is up and running smoothly, a credit card payment option will be implemented which, according to our e-commerce experience and customer feedback, is likely to significantly increase the conversion rate
  17. 17. We assigned a project lead for each of the below areas to make sure we cover all important aspects:  Artisans  Agents  Marketing partners  Legal advice  Web hosting  Payment solutions Partnership summary
  18. 18. Artistii Identified Distribution
  19. 19. Logistics  Since we follow a drop shipping scheme to cut down warehouse costs, a strong partnership with couriers is very important.  We have information from a leading international courier company who helps build the experience and contacts to set up agreements required in the logistics sector. We are now in active discussions on how to optimise the shipping methods and costs for Artistii.  Customs are a delicate issue too, which we are starting to understand how to analyze with care. Every item must be certified as exportable in order not to harm the whole business. The right advice is therefore of paramount importance.
  20. 20. Logistics(1) Drop shipping asumes that the Exporter of Record (EoR) and the Importer of Record(IoR) are aware /of:  The required export regulations inclusive of all apllicable duties and taxes associated with the relevant product. Although ownes is on the EoR to ensure compliance of local export regulations, exports generally incure less conditional releases compared to imports and as such will require less forms of submissions. Should duties or taxes be incurred at this stage it will the legal responsibility of the EoR to cover the cost.  The required import regulations inclusive of all applicable duties and taxes associated with the relevent product. The ownes is on the IoR to ensure compliance of local import regulations and is legally responsible to ensure all submissions are attended to prior to the product being recieved at the inbound port. Imports, for most parts, recieve a greater level of scrutiny and it is imperative that all import taxes, duties and fees are attended to within the given timesclaes. Import duties, taxes and fess are the legal reposibilty of the IoR.
  21. 21. Logistics (2)  The production of a Commercial Invoice detailing all information accordance to the IATA guidelines as well as the required local export and imports customs agencies. The CI must be produces prior to shipment and becomes a legal document at the point of shipment. It is also the the main document used by customs agencies for clearence and as such all information supplied on it must be acurate and traceable. Supporting document must be attached with the CI should there be any information requiring supporting evidence.  Any special dispensational requirements of the local regions that may in affect nullify any insurance aggrement. It is imperative that the appropriate insurance is applied prior to the shipment if any products that may deemed as high value (generally anything above 10,000 USD) or deemed as a risk to health or life. It is the reposibility EoR to ensure that shipments are underwritten unless poof of prior aggrement can be shown.  That the production of a signed Manifest, Bill of Lading or Air Way Bill is a legal document denoting contractual agreement between the EoR/IoR and the assigned shipping company.
  22. 22. Logistic Distribution Summary  Distribution is based on a drop shipping format with the view of cutting the amount of transit time required between the point of sale to the completion of sale.  The model incoporates the requirements of the end customer with the needs of the artisan, while fulfilling the business requirements of Artistii.  The models looks to free up liquidity within the process to ensure all parties involved are serviced appropriately.
  23. 23. Distribution Channels We will initially focus on online distribution only with a focus on maximising exposure of our brand:  Main sales channel is our website www.artistii.com  Partner up with affiliate websites to increase our reach and gain access to their customer base  Set up shops in eBay and Amazon to increase our exposure  Sell our products through the channels of our marketing partners (see slide 13), e.g. in Starbucks outlets, charity events hosted by our partners etc.
  24. 24. Follow us, Get updates of launch, Get your ethical gift on: www.artistii.com

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