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BDI Feb 2011 | Making Content King
 

BDI Feb 2011 | Making Content King

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This presentation is from the BDI Financial Services Communication Forum in Feb of 2011. It covers why a consistent and exciting content plan for social media is a critical part of mastering the ...

This presentation is from the BDI Financial Services Communication Forum in Feb of 2011. It covers why a consistent and exciting content plan for social media is a critical part of mastering the channel. All photos were taken from Google. If they're yours, drop me a line, & I will gladly attribute your awesome work :)

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  • http://socialmediaatwork.com/2010/06/09/34-of-adults-using-social-media-choose-to-sound-off-about-brands/ http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited http://www.penn-olson.com/2010/04/20/4-disturbing-social-media-statistics-for-businesses/
  • The best way to start out in social media is to first listen, analyze and learn where your company stands, then choose how to engage… as you become more involved you can measure your progress and make decisions on how to adapt and improve your customer experience.
  • Create a tone and voice document
  • Who are you now.
  • Who do I want to be
  • How do I get there?
  • Create an image that can evolve, yet remain classic
  • Follow the basic rules of social media
  • Keep it simple
  • Optimize content for sharability
  • It’s not all about you
  • Graphs as to explain why
  • Variety is the spice of life
  • Share what your passionate about
  • Know your boundaries
  • Ensure content is surprising but consistent (followed by slides of good and bad examples)
  • Create a solid content calendar
  • Engagement is like chemistry there is a science to understanding how certain people will respond to certain content. It take time to study the craft, so expect a couple accidental blow ups as you get your footing.
  • Be prepared for crisis BEFORE it happens.
  • It is all about your customers and your industry.

BDI Feb 2011 | Making Content King BDI Feb 2011 | Making Content King Presentation Transcript

  • Anna OBrien @AnnaOBrien [email_address] Making Content King
  • Consumers use social media to share opinions about brands US Consumers’ Use of Social Media to Discuss Brands 1 70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews. 2 44% of social media users have recommended a brand on twitter, 46% have recommended a brand on Facebook 2 A negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. 3 Sources: 1. MediaPost 2 Econsultancy Nov 2009; 3 Bloomberg Nov 2009
  • Articles referencing and Google users searching for social media information has been steadily increasing since 2008 Source: Google June 2010
  • Global Social Media Statistics
    • 400 Million Active Users 1
    • 50% of our active users log on to Facebook in any given day 1
    • Average user creates 70 pieces of content each month 1
    • 100 million registered users; 55 million tweets a day 2
    • 75% of Twitter traffic comes from offsite; 37% via phone 2
    • Twitter receives 600 million search queries per day. 2
    • 6 million+ users 3
    • 300 million+ checkins 4
    • 77.38% checked in 30 times in a month. 3
    • 126 million blogs 5
    • 50/50 men & women, gender-neutral environment 5
    Sources: 1. Facebook.com; 2. Twitter Chirp Developer Conference April 2010; 3 Foursquare.com; 4. Business insider ; 5. Sysomos Blogger study June 2010
  • Engage Adapt Measure Listen Analyze
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