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Learning questions Learning questions Presentation Transcript

  • TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. April 15,2011 http://annalimedina.blogspot.com
  • 1. Which is considered to be a “push” strategy?
    • A. Happee toothpaste brand doing a “trade in/swap” of your old toothpaste for its new line extension of a mouth wash
    • B. Product sampling of Clinique Happy Perfume
    • at Rustans Department Store
    • C. Globe Telecom advertising its new “Super SIM”
    http://annalimedina.blogspot.com
  • 1. Which is considered to be a “push” strategy?
    • A. Happee toothpaste brand doing a “trade in/swap” of your old toothpaste for its new line extension of a mouth wash
    • B. Product sampling of Clinique Happy Perfume
    • at Rustans Department Store
    • C. Globe Telecom advertising its new “Super SIM”
    http://annalimedina.blogspot.com Answer
  • 2. What is considered to be a “high-value deal seeker?”
    • A. People that gather information from many channels, but still buy from their favorite channels regardless of price
    • B. People that gather information from all possible channels but will purchase from a low-cost channel while taking advantage of support from a high-touch channel
    • C. People who “channel surf” before closing in to buying at the lowest possible price
    http://annalimedina.blogspot.com
  • 2. What is considered to be a “high-value deal seeker?”
    • A. People that gather information from many channels, but still buy from their favorite channels regardless of price
    • B. People that gather information from all possible channels but will purchase from a low-cost channel while taking advantage of support from a high-touch channel
    • C. People who “channel surf” before closing in to buying at the lowest possible price
    http://annalimedina.blogspot.com Answer
  • 3. Identify the one phrase which does not pertain to channel member functions
    • Gathering of Information
    • Develop and disseminate persuasive communication
    • Reach agreements on price and terms
    • Budgeting and Planning
    • Assume risks
    • Provide for storage
    • Provide for buyers payment of bills
    • Oversee actual transfer of ownership
    http://annalimedina.blogspot.com
  • 3. Identify the one phrase which does not pertain to channel member functions
    • Gathering of Information
    • Develop and disseminate persuasive communication
    • Reach agreements on price and terms
    • Budgeting and Planning
    • Assume risks
    • Provide for storage
    • Provide for buyers payment of bills
    • Oversee actual transfer of ownership
    http://annalimedina.blogspot.com Answer
  • 4. Identify the one phrase which is not an example of a zero-level channel
    • Direct Marketing
    • Telemarketing
    • Internet Marketing
    • Internet Selling
    • Re-selling of goods
    • Re-selling to smaller retail outlets
    http://annalimedina.blogspot.com
  • 4. Identify the one phrase which is not an example of a zero-level channel
    • Direct Marketing
    • Telemarketing
    • Internet Marketing
    • Internet Selling
    • Re-selling of goods
    • Re-selling to smaller retail outlets
    http://annalimedina.blogspot.com Answer
  • 5. Marketing channels must not just ______ markets, but must also ________ markets
    • Provide, Create
    • Serve, Make
    • Create, Build
    • Supply , Formulate
    http://annalimedina.blogspot.com
  • 5. Marketing channels must not just ______ markets, but must also ________ markets
    • Provide, Create
    • Serve, Make
    • Create, Build
    • Supply , Formulate
    http://annalimedina.blogspot.com Answer
  • 6. Three most important trends of a market are _____, _________, and _______
    • vertical marketing systems, horizontal marketing systems and multichannel marketing systems
    • types of intermediaries, the number of its intermediaries, its terms and responsibilities
    • vertical marketing systems, horizontal marketing systems, multichannel systems
    http://annalimedina.blogspot.com
  • 6. Three most important trends of a market are _____, _________, and _______
    • vertical marketing systems, horizontal marketing systems and multichannel marketing systems
    • types of intermediaries, the number of its intermediaries, its terms and responsibilities
    • vertical marketing systems, horizontal marketing systems, multichannel systems
    http://annalimedina.blogspot.com Answer
  • 7. Which statement about the marketing channel is most true?
    • Marketing channel decisions is critical to a product/ service / company’s success
    • A company’s chosen channel profoundly affects all other marketing decisions
    • Marketing channels are characterized by continuous and sometimes dramatic change. Three of its most important trends are the growth of vertical marketing systems, horizontal marketing systems and multichannel marketing systems
    http://annalimedina.blogspot.com
  • 7. Which statement about the marketing channel is most true?
    • Marketing channel decisions is critical to a product/ service / company’s success
    • A company’s chosen channel profoundly affects all other marketing decisions
    • Marketing channels are characterized by continuous and sometimes dramatic change. Three of its most important trends are the growth of vertical marketing systems, horizontal marketing systems and multichannel marketing systems
    http://annalimedina.blogspot.com Answer
  • 8. Which statement about evaluating channel members is false?
    • It is common practice that producers must periodically evaluate intermediaries’ performance against standards such as; sales quota attainment, average inventory levels, customer delivery time, treatment of damaged and lost goods, and cooperation in promotional and training programs
    • Underperformers need to be counseled, retrained, motivated or terminated
    • A producer must periodically modify its channel design to help intermediaries meet their performance standards
    • No marketing channel will remain effective over the whole product life cycle
    http://annalimedina.blogspot.com
  • 8. Which statement about evaluating channel members is false?
    • It is common practice that producers must periodically evaluate intermediaries’ performance against standards such as; sales quota attainment, average inventory levels, customer delivery time, treatment of damaged and lost goods, and cooperation in promotional and training programs
    • Underperformers need to be counseled, retrained, motivated or terminated
    • A producer must periodically modify its channel design to help intermediaries meet their performance standards
    • No marketing channel will remain effective over the whole product life cycle
    http://annalimedina.blogspot.com Answer
  • 9. The following are all examples of vertical marketing systems/ practices except:
    • Multichannel VMS
    • Corporate VMS
    • Administered VMS
    • Contractual VMS
    http://annalimedina.blogspot.com
  • 9. The following are all examples of vertical marketing systems/ practices except:
    • Multichannel VMS
    • Corporate VMS
    • Administered VMS
    • Contractual VMS
    http://annalimedina.blogspot.com Answer
  • 10. All are alternatives to identifying a channel except:
    • Type of intermediaries
    • Number of intermediaries
    • Terms & Responsibilities
    • Intermediaries dependence on the manufacturer
    http://annalimedina.blogspot.com
  • 10. All are alternatives to identifying a channel except:
    • Type of intermediaries
    • Number of intermediaries
    • Terms & Responsibilities
    • Intermediaries dependence on the manufacturer
    http://annalimedina.blogspot.com Answer
  • TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. April 15,2011 http://annalimedina.blogspot.com