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    20 improved questions for midterms medina 20 improved questions for midterms medina Presentation Transcript

    • Improved Learning Questions for Kotler’s 22 Chapters Anna O. Medina July 2011 http://annalimedina.blogspot.com/
    • TOP Learning Questions for Kotler’s 22 Chapters Ria Abendan July 2011
    • 4. Value is the sum of customers’ perceived _______ and _______.
      • Expectation and benefit
      • Share of mind and equity
      • Image and equity
      • Equity and cost
      • Cost and benefit
    • What is the definition of “Value”
      • Value pertains to a customers expectation and percieved benefit
      • Value is brand equity
      • Value is image and quality
      • Value pertains to a customer’s expectation and the products ability to deliver based on perceived expectation
      • Value pertains to a product’s cost vs. its benefit
      http://annalimedina.blogspot.com/
    • Value and Satisfaction are important concepts in Marketing
      • Value = sum of customers’ perceived benefits and costs
      • Combination of the customer value triad (QSP)
      VALUE QUALITY SERVICE PRICE
    • What is the definition of “Value”
      • Value pertains to a customers expectation and percieved benefit
      • Value is brand equity
      • Value is image and quality
      • Value pertains to a customer’s expectation and the products ability to deliver based on perceived expectation
      • Value pertains to a product’s cost vs. its benefit
      http://annalimedina.blogspot.com/
    • 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada April 15, 2011 www.stevenandrada.blogspot.com
    • 5. What kind of business orientation that puts the customer at the heart of the business?
      • Product orientation
      • Geographical orientation
      • Market orientation
      • Competence orientation
      • None of the above
      www.stevenandrada.blogspot.com
    • Placing a customer first is an example of what type of orientation?
      • Product orientation
      • Price orientation
      • Place orientation
      • People orientation
      • None of the above
      http://annalimedina.blogspot.com/
    • Examples www.stevenandrada.blogspot.com Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives
    • Placing a customer first is an example of what type of orientation?
      • Product orientation
      • Price orientation
      • Place orientation
      • People orientation
      • None of the above
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com
    • 1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com
      • People
      • Equipment
      • Information
      • Procedures
      • All of the above
    • 1. Marketing Information System (MIS) lays on what key ingredient:
      • People Information
      • Equipment Information
      • Intelligence report
      • Procedural information
      • All of the above
      http://annalimedina.blogspot.com/
    • Marketing Information System (MIS) http://kavellana.blogspot.com
      • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    • 1. Marketing Information System (MIS) lays on what key ingredient:
      • People Information
      • Equipment Information
      • Intelligence report
      • Procedural information
      • All of the above
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani 15th April ’2011 http://meghabehani.blogspot.com
    • #8: Cluster sample and Quota sample are types of ___
      • A. Probability samples
      • B. Non-Probability samples
      • C. Simple random samples
      • D. Samples where one belongs to probability sample and the other belongs to non-probability sample
      • E. None of the above
      http://meghabehani.blogspot.com
    • #8: Cluster sample and Quota sample are types of ___
      • A. Probability measurements
      • B. Non-Probability measurements
      • C. Simple random measurements
      • D. Primary data measurements
      • E. None of the above
      http://annalimedina.blogspot.com/
    • Concept: What are the types of samples in order to generate primary data?
      • Probability Samples
        • Simple random
        • Stratified random
        • Cluster
      • Nonprobability Samples
        • Covenience
        • Judgement
        • Quota
      http://meghabehani.blogspot.com
    • #8: Cluster sample and Quota sample are types of ___
      • A. Probability measurements
      • B. Non-Probability measurements
      • C. Simple random measurements
      • D. Primary data measurements
      • E. None of the above
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven April 15, 2011 http://joansoliven.blogspot.com/
    • All are examples of how to use a database except..?
      • Identify Prospects
      • Target Offers
      • Avoid Mistakes
      • Deepen Loyalty
      • Know Competitors
    • 10. Which is not one of the ways in using Database?
      • Identify Prospects
      • Target Offers
      • Avoid Mistakes
      • Deepen Loyalty
      • Interactive customers
      http://annalimedina.blogspot.com/
    • Five Ways in using Database To identify prospects To target offers To deepen loyalty To reactive customers To avoid mistakes http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler
    • 10. Which is not one of the ways in using Database?
      • Identify Prospects
      • Target Offers
      • Avoid Mistakes
      • Deepen Loyalty
      • Interactive customers
      http://annalimedina.blogspot.com/
    • Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
    • There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .
      • Integrity
      • Honesty
      • Hope
      • Competence
      • None of the Above
      http://rustie27.blogspot.com/
    • Sincerity, Sophistication, Excitement, Ruggedness and competence are all examples of?
      • Brand Identity
      • Brand Equity
      • Brand Building
      • D. Brand Personality
      • None of the Above
      http://annalimedina.blogspot.com/
    • Brand Personality Sincerity Excitement Sophistication Competence Ruggedness http://rustie27.blogspot.com/
    • Sincerity, Sophistication, Excitement, Ruggedness and competence are all examples of?
      • Brand Identity
      • Brand Equity
      • Brand Building
      • D. Brand Personality
      • None of the Above
      http://annalimedina.blogspot.com/
    •  
    •  
    • Office requisitions are an example of:
      • A. Reorders
      • B. Supplies consumable
      • c. Modified re-buy
      • D. Straight re-buy
      • E. New Task
      http://annalimedina.blogspot.com/
    •  
    • Office requisitions are an example of:
      • A. Reorders
      • B. Supplies consumable
      • c. Modified re-buy
      • D. Straight re-buy
      • E. New Task
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla April 14, 2011 http://myrtlefrantilla.blogspot.com /
    • http://myrtlefrantilla.blogspot.com / All of the following are Behavioral Variables EXCEPT:
      • Occasions
      • Benefits
      • User Status
      • Loyalty Status
      • They are all examples of Behavioral Variables
    • All of the following are Behavioral Variables EXCEPT:
      • Occasions
      • Benefits
      • User Status
      • Loyalty Status
      • User preferences
      http://annalimedina.blogspot.com/
    • Behavioral Segmentation http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Decision Roles
      • Initiator
      • Influencer
      • Decider
      • Buyer
      • Seller
      Behavioral Variable
      • Occasions
      • Benefits
      • User Status
      • Buyer Readiness
      • Loyalty Status
      • User Rate
      • Attitude
    • All of the following are Behavioral Variables EXCEPT:
      • Occasions
      • Benefits
      • User Status
      • Loyalty Status
      • User preferences
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan April 2011 http://taeyangxinyi.blogspot.com
    • ______ is what the brand stands for and what it promises to consumers.
      • Brand Essence
      • Brand Identity
      • Brand Personality
      • Brand Image
      • Brand Characteristic
      http://taeyangxinyi.blogspot.com
    • ______ is what the brand stands for and what it promises to consumers.
      • Brand Promise
      • Brand Identity
      • Brand Personality
      • Brand Image
      • Brand Name
      http://annalimedina.blogspot.com/
    • Aaker Model Start managing your brand
      • Brand Identity
      • - what the brand stands for (and)
      • - what the brands promises to customers
        • Core Identity Elements
        • Extended Identity Elements
        • Brand Essence
      http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed.
    • ______ is what the brand stands for and what it promises to consumers.
      • Brand Promise
      • Brand Identity
      • Brand Personality
      • Brand Image
      • Brand Name
      http://annalimedina.blogspot.com/
    • TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray/ Ira A. Ong April 15, 2011 http://annaguray06.blogspot.com
    • 1. are associations/benefits that can be shared with other brands.
      • Points-of-Parity
      • Points-of-Difference
      • Brand Image
      • Brand Concept
      • Points-of-Value
      Question w/ Answer http://annaguray06.blogspot.com
    • Points of parity pertains to:
      • Benefits/associations that can be shared with other brands
      • Benefits/associations that can be shared with the customers
      • Benefits/associations that can be shared with stakeholders
      http://annalimedina.blogspot.com/
    • POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES & BENEFITS + = = + + http://annaguray06.blogspot.com
    • Points of parity pertains to:
      • Benefits/associations that can be shared with other brands
      • Benefits/associations that can be shared with the customers
      • Benefits/associations that can be shared with stakeholders
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/ Ira A. Ong April 2011
    • 4. Switching cost is an example barrier to entry of
      • Supplier Power
      • Threat of new entrants
      • Buyer Power
      • All of the above
      • None of the above
    • Switching cost is an example of
      • Customers Purchasing Power
      • Threat of new entrants
      • Customers Preferences
      • All of the above
      • None of the above
      http://annalimedina.blogspot.com/
    • What determines market segment? Michael Porter’s Five Forces
    • Switching cost is an example of
      • Customers Purchasing Power
      • Threat of new entrants
      • Customers Preferences
      • All of the above
      • None of the above
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
    • 1. It is the a classification of product based on use and shopping habits of customers?
      • Durability and Tangibility
      • Industrial Goods
      • Consumer Goods
      • Homo/Heterogeneous Goods
      • None of the above
    • ____is the a classification of a product based on use and shopping habits of customers.
      • Durability and Tangibility
      • Industrial Goods
      • Consumer Goods
      • Homo/Heterogeneous Goods
      • None of the above
      http://annalimedina.blogspot.com/
    • Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods)
      • Consumer Goods for end users’ consumption on the basis of shopping habits.
      http://www.slideshare.net/ivyvillamor Convenience Shopping Specialty Unsought
    • ____is the a classification of a product based on use and shopping habits of customers.
      • Durability and Tangibility
      • Industrial Goods
      • Consumer Goods
      • Homo/Heterogeneous Goods
      • None of the above
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao/ April 2011 rgwenceslao.blogspot.com
    • 5. Service positioning strategy can be made tangible through? 4
      • Price, Place, People
      • Place, Promotion, Price
      • People, Product, Promotion
      • Price, Position, Promotion
      • Product, Place, People
    • ____, _____, ____ makes service positioning strategy tangible
      • Price, Place, People
      • Place, Promotion, Price
      • People, Product, Promotion
      • Price, Position, Promotion
      • Product, Place, People
      http://annalimedina.blogspot.com/
    • Services can be made tangible through 4
      • Place
      • People
      • Equipment
      • Communication material
      • Symbols
      • Price
    • ____, _____, ____ makes service positioning strategy tangible
      • Price, Place, People
      • Place, Promotion, Price
      • People, Product, Promotion
      • Price, Position, Promotion
      • Product, Place, People
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza April 15, 2011 meghanngettingthere.blogspot.com
    • 10. The sale of KFC’s Bucket Meal or McDonald’s Twister Fries is a good example of companies adapting their prices via this method.
      • Geographical
      • Discounts/Allowances
      • Promotional
      • Differentiated
      • None of the Above
      meghanngettingthere.blogspot.com
    • 10. The case on the sale of KFC’s Bucket Meal vs. McDonald’s Twister Fries is an example of:
      • Geographical Method
      • Discounts Method
      • Promotional Method
      • Differentiated Method
      http://annalimedina.blogspot.com/
    • This method helps COMPANIES INCREASE SALES meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
    • This method also helps to increase publicity and demand meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
    • 10. The case on the sale of KFC’s Bucket Meal vs. McDonald’s Twister Fries is an example of:
      • Geographical Method
      • Discounts Method
      • Promotional Method
      • Differentiated Method
      http://annalimedina.blogspot.com/
    •  
    • All listed are major types of retailer except:
      • Superstore
      • Convenience Store
      • Bazaar
      • Catalog Showroom
      • Discount Store
      Question 10
    • All are samples of a retailer except:
      • Convenient Stores
      • Groceries
      • Malls
      • Catalogue Showroom
      • Discount Stores
      • Bazaars
      http://annalimedina.blogspot.com/
    • Specialty Store
      • - Limited product lines such as jewelry or men’s clothing
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • Department Store
      • Wide variety of product lines
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • Supermarket
      • Wide range of food, toiletries, and other basic household items
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • Convenience Store
      • - Similiar to a supermarket, but at a smaller scale
      • - Usually located in residential areas
      • - Provide customers convenient place and time to buy needed items
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • Discount Store
      • - wide variety of merchandise at low prices
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • Off-price Retailer
      • - Goods priced below regular retail prices.
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • Superstore
      • specializes in a range of related products
      • huge selling space
      • Can be selling either gen. merchandise or specialty stores
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • Catalog Showroom
      • Small area for display, big area for warehousing
      • Has declined since the boom of online shopping
      Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
    • All are samples of a retailer except:
      • Convenient Stores
      • Groceries
      • Malls
      • Catalogue Showroom
      • Discount Stores
      • Bazaars
      http://annalimedina.blogspot.com/
    • Chapter 17 Designing and Managing Integrated Marketing Yang Zhao April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for
    • 3.The hierarchy-of-effects in marketing communications
      • a) Attention - Interest - Desire - Action
      • b) Awareness - Knowledge - Liking - Preference -
      • Conviction - Purchase
      • c) Exposure - Reception - Cognitive Response -
      • Attitude - Intention - Behavior
      • d) Awareness - Interest - Evaluation - Trial -
      • Adoption
      http://zhaointote.blogspot.com/
    • Marketing Communications follows which basic model?
      • AIDA Model
      • Hierarchy of Effects Model
      • Innovation – Adoption Model
      • Communications Model
      • Branding Model
      http://annalimedina.blogspot.com/
    • Model in chart http://zhaointote.blogspot.com/
    • Marketing Communications follows which basic model?
      • AIDA Model
      • Hierarchy of Effects Model
      • Innovation – Adoption Model
      • Communications Model
      • Branding Model
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
    • 2. Among the 5 factors to consider in setting the advertising budget, which statement is TRUE?
      • Established brands are usually supported with higher advertising budgets.
      • High-market-share brands usually require less advertising expense as a percentage of sales.
      • A brand does not need to advertise more heavily in a market with many competitors.
      • Advertising frequency does not have an impact on the advertising budget.
      • None of the above
      http://ph.linkedin.com/in/francisbensoncabehugo
    • What must be considered in the establishment of an advertising budget?
      • Stage in product life cycle
      • Market share and consumer base
      • Competition and clutter
      • Advertising frequency
      • Product sustainability
      • None of the above
      http://annalimedina.blogspot.com/
    • 5 factors to consider in setting up an advertising budget http://ph.linkedin.com/in/francisbensoncabehugo
    • What must be considered in the establishment of an advertising budget?
      • Stage in product life cycle
      • Market share and consumer base
      • Competition and clutter
      • Advertising frequency
      • Product sustainability
      • None of the above
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte April 2011 http://carolinequarte.blogspot.com/
    • 3. What is the RFM formula for selecting prospects?
      • Reduction, Functionality, Mobility
      • Recency, Frequency, Monetary
      • Reaction, Friction, Mission
      • Recency, Functionality, Monetary
      http://carolinequarte.blogspot.com/ Answer
    • In advertising what is the RFM formula?
      • Reduction, Functionality, Mobility
      • Recency, Frequency, Monetary
      • Reaction, Friction, Mission
      • Rationale, Familiarity(Brand), Monetary
      http://annalimedina.blogspot.com/
    • RFM Formula is a marketing technique used to determine quantitatively which customers are the best ones
      • how recently a customer has purchased (Recency)
      • how often they purchase (Frequency)
      • how much the customer spends (Monetary).
      http://carolinequarte.blogspot.com/
    • In advertising what is the RFM formula?
      • Reduction, Functionality, Mobility
      • Recency, Frequency, Monetary
      • Reaction, Friction, Mission
      • Rationale, Familiarity(Brand), Monetary
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon April 15, 2011 http://louiemarkquizon.blogspot.com
    • 3. Which of the following statements in creativity techniques is false?
      • In attribute listing, list first the attributes of an object and then modify
      • In forced relationships, list several ideas and consider each one in relation to another.
      • In morphological analysis, many solutions can be generated by the combination of ideas
      • In reverse assumption analysis, take a familiar concept and put it in a new context
      • In mind mapping, you should create associations with each new idea
      http://louiemarkquizon.blogspot.com
    • Which of the following statements is false?
      • In attribute listing, list first the attributes of an object and then modify
      • In forced relationships, list several ideas and consider each one in relation to another.
      • In morphological analysis, many solutions can be generated by the combination of ideas
      • In reverse assumption analysis, take a familiar concept and put it in a new context
      • In mind mapping, you should create associations with each new idea
      http://annalimedina.blogspot.com/
    • Example: TeamManila’s Creativity Generation – New Context http://louiemarkquizon.blogspot.com
      • Familiar Process:
        • Company designers choose designs to sell
      • New Context:
        • Customers choose what designs to sell
    • Which of the following statements is false?
      • In attribute listing, list first the attributes of an object and then modify
      • In forced relationships, list several ideas and consider each one in relation to another.
      • In morphological analysis, many solutions can be generated by the combination of ideas
      • In reverse assumption analysis, take a familiar concept and put it in a new context
      • In mind mapping, you should create associations with each new idea
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. April 14, 2011 www.leeaizabelsandel.blogspot.com
    • 1. The following are the stages of Internationalization. Except…
      • No regular export activities.
      • Market products/service internationally
      • Export via independent agents
      • Establish sales subsidiaries
      • Establish production facilities abroad
      www.leeaizabelsandel.blogspot.com
    • A key success ingredient to enter the international market is:
      • Market products/service internationally
      • Export via independent agents
      • Establish sales subsidiaries
      • Establish production facilities abroad
      • Establish product and service globally
      http://annalimedina.blogspot.com/
    • 4 Stages of Internationalization Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com
    • A key success ingredient to enter the international market is:
      • Market products/service internationally
      • Export via independent agents
      • Establish sales subsidiaries
      • Establish production facilities abroad
      • Establish product and service globally
      http://annalimedina.blogspot.com/
    • TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano April 14, 2011 miralynnserrano.blogspot.com
    • 1. Most companies use a Functional Organization in their Marketing Departments for an effective Internal Marketing because of the main advantage of administrative ________ .
      • Proficiency
      • Simplicity
      • Efficiency
      • Stability
      • Integrity
      miralynnserrano.blogspot.com
    • A key benefit of Internal Marketing is________ .
      • Proficiency
      • Simplicity
      • Efficiency
      • Stability
      • Integrity
      http://annalimedina.blogspot.com/
    • FUNCTIONAL ORGANIZATION 5 miralynnserrano.blogspot.com is the most COMMON form of Marketing organization and for Administrative SIMPLICITY
    • Effective Internal Marketing using FUNCTIONAL ORGANIZATION 7 miralynnserrano.blogspot.com Marketing Vice President Consists of FINGERS as Specialists or Managers with different Functions
    • A key benefit of Internal Marketing is________ .
      • Proficiency
      • Simplicity
      • Efficiency
      • Stability
      • Integrity
      http://annalimedina.blogspot.com/
    • Improved Learning Questions for Kotler’s 22 Chapters Anna O. Medina July 2011 http://annalimedina.blogspot.com/