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Social Media Marketing for Adult Day Care Professionals
 

Social Media Marketing for Adult Day Care Professionals

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A social media marketing presentation aimed to professionals working in the field of adult day (health) care and dementia.

A social media marketing presentation aimed to professionals working in the field of adult day (health) care and dementia.

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  • \n
  • My life before: \nstay-at-home mom\nyoga teacher\nMy life during:\ndivorce\nsmall business marketing\nwebsite\nblog\nemail marketing\noffice job: realizing how far behind my skills were\ncomputer classes in the Multimedia Studies Program at City College\nToday: \nwriting a book\ncreating a marketing plan to support the book\nusing social media as part of my tool kit \nenjoying and using social media: twitter, facebook, linkedin, youtube, blog, website\nFor the most part I use social media for my creative and professional lives, not my social life. I like to meet my friends in person!\n\n\n
  • Call on people\nAsk why they came and what they hope to get out of the session\n
  • brief history: we will watch a video\ndirty secret: don’t worry, I won’t make you wait too long!\nbig picture: what are we really trying to accomplish\n
  • brief history: we will watch a video\ndirty secret: don’t worry, I won’t make you wait too long!\nbig picture: what are we really trying to accomplish\n
  • brief history: we will watch a video\ndirty secret: don’t worry, I won’t make you wait too long!\nbig picture: what are we really trying to accomplish\n
  • snapshots: introducing social media tools and answering questions about them\nconcepts: a few ideas to get you started\nlearning: social media is in its infancy, but it is constantly changing. The experts have been doing this for 10 to 20 years and they have to learn new things all the time\nstaff: how do we find people to implement our marketing plans, let alone social media?\ncontent: what is social media made out of?\nresources: some of my favorite web sites\nQ & A: ask more questions: if I don’t know I’ll try to find out--or maybe someone here knows\n
  • snapshots: introducing social media tools and answering questions about them\nconcepts: a few ideas to get you started\nlearning: social media is in its infancy, but it is constantly changing. The experts have been doing this for 10 to 20 years and they have to learn new things all the time\nstaff: how do we find people to implement our marketing plans, let alone social media?\ncontent: what is social media made out of?\nresources: some of my favorite web sites\nQ & A: ask more questions: if I don’t know I’ll try to find out--or maybe someone here knows\n
  • snapshots: introducing social media tools and answering questions about them\nconcepts: a few ideas to get you started\nlearning: social media is in its infancy, but it is constantly changing. The experts have been doing this for 10 to 20 years and they have to learn new things all the time\nstaff: how do we find people to implement our marketing plans, let alone social media?\ncontent: what is social media made out of?\nresources: some of my favorite web sites\nQ & A: ask more questions: if I don’t know I’ll try to find out--or maybe someone here knows\n
  • snapshots: introducing social media tools and answering questions about them\nconcepts: a few ideas to get you started\nlearning: social media is in its infancy, but it is constantly changing. The experts have been doing this for 10 to 20 years and they have to learn new things all the time\nstaff: how do we find people to implement our marketing plans, let alone social media?\ncontent: what is social media made out of?\nresources: some of my favorite web sites\nQ & A: ask more questions: if I don’t know I’ll try to find out--or maybe someone here knows\n
  • snapshots: introducing social media tools and answering questions about them\nconcepts: a few ideas to get you started\nlearning: social media is in its infancy, but it is constantly changing. The experts have been doing this for 10 to 20 years and they have to learn new things all the time\nstaff: how do we find people to implement our marketing plans, let alone social media?\ncontent: what is social media made out of?\nresources: some of my favorite web sites\nQ & A: ask more questions: if I don’t know I’ll try to find out--or maybe someone here knows\n
  • snapshots: introducing social media tools and answering questions about them\nconcepts: a few ideas to get you started\nlearning: social media is in its infancy, but it is constantly changing. The experts have been doing this for 10 to 20 years and they have to learn new things all the time\nstaff: how do we find people to implement our marketing plans, let alone social media?\ncontent: what is social media made out of?\nresources: some of my favorite web sites\nQ & A: ask more questions: if I don’t know I’ll try to find out--or maybe someone here knows\n
  • snapshots: introducing social media tools and answering questions about them\nconcepts: a few ideas to get you started\nlearning: social media is in its infancy, but it is constantly changing. The experts have been doing this for 10 to 20 years and they have to learn new things all the time\nstaff: how do we find people to implement our marketing plans, let alone social media?\ncontent: what is social media made out of?\nresources: some of my favorite web sites\nQ & A: ask more questions: if I don’t know I’ll try to find out--or maybe someone here knows\n
  • What did you think?\nCall on people?\n
  • Let’s look at some examples\n
  • It’s still “just” marketing.\nBut marketing is a complex field--a speciality in and of itself,\nso when I say “just” I want to acknowledge this reality.\n
  • Excellent products: the most important thing you can do to market your day care is be an excellent provider. Of course, as we know, an excellent product is necessary, but not sufficient, for success\nKnowing your audience: You must figure out what your service area is and who wants your product. Most of you have done that. Then you must figure out if they are online and where. Chances are at least some of them are online.\nWell-conceived marketing plans: There is just no way to have a successful social media program unless you already have a thought through marketing plan. No. Way. So, if you don’t have one, please start there. From a solid marketing plan you can build in social media as one of your tools. Or you can decide social media is not for you.\nFollowing through on your word: This really builds on having an excellent product. Another way people say this, and it is one of Apple’s company mottos, is “under promise and over deliver.\nPlanning your time and energy: marketing takes skill, time and energy from start to finish. And there is no finish. So part of your marketing plan should include how you are are going to maintain it.\n
  • Excellent products: the most important thing you can do to market your day care is be an excellent provider. Of course, as we know, an excellent product is necessary, but not sufficient, for success\nKnowing your audience: You must figure out what your service area is and who wants your product. Most of you have done that. Then you must figure out if they are online and where. Chances are at least some of them are online.\nWell-conceived marketing plans: There is just no way to have a successful social media program unless you already have a thought through marketing plan. No. Way. So, if you don’t have one, please start there. From a solid marketing plan you can build in social media as one of your tools. Or you can decide social media is not for you.\nFollowing through on your word: This really builds on having an excellent product. Another way people say this, and it is one of Apple’s company mottos, is “under promise and over deliver.\nPlanning your time and energy: marketing takes skill, time and energy from start to finish. And there is no finish. So part of your marketing plan should include how you are are going to maintain it.\n
  • Excellent products: the most important thing you can do to market your day care is be an excellent provider. Of course, as we know, an excellent product is necessary, but not sufficient, for success\nKnowing your audience: You must figure out what your service area is and who wants your product. Most of you have done that. Then you must figure out if they are online and where. Chances are at least some of them are online.\nWell-conceived marketing plans: There is just no way to have a successful social media program unless you already have a thought through marketing plan. No. Way. So, if you don’t have one, please start there. From a solid marketing plan you can build in social media as one of your tools. Or you can decide social media is not for you.\nFollowing through on your word: This really builds on having an excellent product. Another way people say this, and it is one of Apple’s company mottos, is “under promise and over deliver.\nPlanning your time and energy: marketing takes skill, time and energy from start to finish. And there is no finish. So part of your marketing plan should include how you are are going to maintain it.\n
  • Excellent products: the most important thing you can do to market your day care is be an excellent provider. Of course, as we know, an excellent product is necessary, but not sufficient, for success\nKnowing your audience: You must figure out what your service area is and who wants your product. Most of you have done that. Then you must figure out if they are online and where. Chances are at least some of them are online.\nWell-conceived marketing plans: There is just no way to have a successful social media program unless you already have a thought through marketing plan. No. Way. So, if you don’t have one, please start there. From a solid marketing plan you can build in social media as one of your tools. Or you can decide social media is not for you.\nFollowing through on your word: This really builds on having an excellent product. Another way people say this, and it is one of Apple’s company mottos, is “under promise and over deliver.\nPlanning your time and energy: marketing takes skill, time and energy from start to finish. And there is no finish. So part of your marketing plan should include how you are are going to maintain it.\n
  • Excellent products: the most important thing you can do to market your day care is be an excellent provider. Of course, as we know, an excellent product is necessary, but not sufficient, for success\nKnowing your audience: You must figure out what your service area is and who wants your product. Most of you have done that. Then you must figure out if they are online and where. Chances are at least some of them are online.\nWell-conceived marketing plans: There is just no way to have a successful social media program unless you already have a thought through marketing plan. No. Way. So, if you don’t have one, please start there. From a solid marketing plan you can build in social media as one of your tools. Or you can decide social media is not for you.\nFollowing through on your word: This really builds on having an excellent product. Another way people say this, and it is one of Apple’s company mottos, is “under promise and over deliver.\nPlanning your time and energy: marketing takes skill, time and energy from start to finish. And there is no finish. So part of your marketing plan should include how you are are going to maintain it.\n
  • Who here has a marketing plan?\nCall on people.\nDoes your program have the time and energy to add something new? There is a learning curve involved here. The rewards can be great, but effort in the form of time, energy and people is required.\n
  • Do you want the bad news or the good news?\nBad news: each of these tools involves endless complexity and constant change\nGood news: they are free and it is easy to get started.\nWebsite: in today’s professional environment it is very helpful to have one, even if it is basically an online brochure. Who here doesn’t have a website?\nBlog: many people today choose to combine a website and a blog. Blogs need to be regularly updated to be successful.\nEmail: this is a the tried and true. Think of every single email you send out as a marketing piece. Create a signature line with links to your social media. Your mailing list is gold. Treat it with care (not too many emails) and make sure what you send out is valuable. Subject lines are like headlines. Email can be used informationally or as part of a marketing campaign.\nFacebook page: Who is on Facebook personally or professionally? Check out pages and see what you like or don’t like about them. Pages are the professional equivalent of profiles.\nYelp: who has yelp or an equivalent in his or her community? Yelp is a great way to build your reputation.\nTwitter: you can use twitter as a service to provide updates to your family members who are also on twitter or make announcements and give updates\nflickr: this and other photosharing sites can allow family members to stay connected to what is happening in the program. This is a good way to get started with social media.\n\n
  • Social media is social: the basic premise of social media is relationship building. What does that mean? It is considered in poor taste to constantly push your message.\nGive to get: This means, instead of pushing your message you give. You become a resource in some way.\nUnder promise, over deliver: I already said this but it bears repeating. Do your best to meet and exceed expectations.\n
  • Social media is social: the basic premise of social media is relationship building. What does that mean? It is considered in poor taste to constantly push your message.\nGive to get: This means, instead of pushing your message you give. You become a resource in some way.\nUnder promise, over deliver: I already said this but it bears repeating. Do your best to meet and exceed expectations.\n
  • Social media is social: the basic premise of social media is relationship building. What does that mean? It is considered in poor taste to constantly push your message.\nGive to get: This means, instead of pushing your message you give. You become a resource in some way.\nUnder promise, over deliver: I already said this but it bears repeating. Do your best to meet and exceed expectations.\n
  • Read about social media: I have given you resources you can subscribe to. You can also google social media and get 100s of 1,000s of articles. Get the lay of the land. Better yet, if available, find a social media mentor. If a picture is worth a thousand words, someone explaining and guiding you is worth a million\nCreate accounts and play with them: set up accounts you don’t have, possibly under fake names at first, and see what it’s like to work and play in the online world.\nBegin contributing: join a few blogs and make comments. It’s part of the learning process. See what happens.\nIntegrate: decide where social media fits into your existing marketing plan. \n
  • Read about social media: I have given you resources you can subscribe to. You can also google social media and get 100s of 1,000s of articles. Get the lay of the land. Better yet, if available, find a social media mentor. If a picture is worth a thousand words, someone explaining and guiding you is worth a million\nCreate accounts and play with them: set up accounts you don’t have, possibly under fake names at first, and see what it’s like to work and play in the online world.\nBegin contributing: join a few blogs and make comments. It’s part of the learning process. See what happens.\nIntegrate: decide where social media fits into your existing marketing plan. \n
  • Read about social media: I have given you resources you can subscribe to. You can also google social media and get 100s of 1,000s of articles. Get the lay of the land. Better yet, if available, find a social media mentor. If a picture is worth a thousand words, someone explaining and guiding you is worth a million\nCreate accounts and play with them: set up accounts you don’t have, possibly under fake names at first, and see what it’s like to work and play in the online world.\nBegin contributing: join a few blogs and make comments. It’s part of the learning process. See what happens.\nIntegrate: decide where social media fits into your existing marketing plan. \n
  • Read about social media: I have given you resources you can subscribe to. You can also google social media and get 100s of 1,000s of articles. Get the lay of the land. Better yet, if available, find a social media mentor. If a picture is worth a thousand words, someone explaining and guiding you is worth a million\nCreate accounts and play with them: set up accounts you don’t have, possibly under fake names at first, and see what it’s like to work and play in the online world.\nBegin contributing: join a few blogs and make comments. It’s part of the learning process. See what happens.\nIntegrate: decide where social media fits into your existing marketing plan. \n
  • Staffing: Someone is going to have to learn about social media and someone is going to have to implement your social media marketing. Who is it? Conventional wisdom says an intern just doesn’t cut it. Remember: social media is actually a full time job. Don’t hurt yourself and your program by trying to implement things before you and your staff are ready.\n
  • People really say Content is King, but I like to say it is Queen.\nWhat is content: content is what you put into your social media assets. Social media assets are\nwebsites, blogs, facebook pages, etc. Content is articles, links, photos, videos, vodcasts, podcasts. Once you get going with your social media program, you will create an editorial calendar and plan posts and release of content well in advance. This can start to be the fun, creative part because, presumably, you have already climbed part of the learning curve to get to the place where you can share content. Remember: give to get.\n
  • New York: This is a place to get photos and other digital media for free. Remember: most content on the web is actually owned by someone. If at all possible, use your own photos and documents. If not possible, get permission.\nCopyblogger: a wealth of valuable, free up-to-date information. I love this blog and I subscribe to it.\nSocial Media Today: Another great site filled with information to the point of overwhelm.\nNonprofit Tech: This is social media specific to nonprofits. This site is slightly less professional and easy to use than the others, but it is targeted more closely to what you are doing.\n
  • This session was really meant to give you food for thought and introduce you to some of the basics. I welcome questions and if no one here can answer them I will get back to you with resources if you leave your email address.\n

Social Media Marketing for Adult Day Care Professionals Social Media Marketing for Adult Day Care Professionals Presentation Transcript

  • Marketing in the 21st Century From Word of Mouth to Social MediaFo ll o w me on li ne!
  • My StoryLearning to Live a Digital Life
  • Your Story What brought you here?Wh at w ou ld yo u lik e to do w it h yo ur digi ta l lif e?
  • Learning Objectives
  • Learning ObjectivesA brief history of social media
  • Learning ObjectivesA brief history of social mediaThe dirty little social media secret noone will tell you (except me!)
  • Learning ObjectivesA brief history of social mediaThe dirty little social media secret noone will tell you (except me!)An understanding of the big picture
  • More Learning Objectives
  • More Learning ObjectivesSnapshots of social media tools
  • More Learning ObjectivesSnapshots of social media toolsSocial media concepts
  • More Learning ObjectivesSnapshots of social media toolsSocial media conceptsLearning to learn about social media
  • More Learning ObjectivesSnapshots of social media toolsSocial media conceptsLearning to learn about social mediaFinding staff
  • More Learning ObjectivesSnapshots of social media toolsSocial media conceptsLearning to learn about social mediaFinding staffCreating content
  • More Learning ObjectivesSnapshots of social media toolsSocial media conceptsLearning to learn about social mediaFinding staffCreating contentWhere to find resources
  • More Learning ObjectivesSnapshots of social media toolsSocial media conceptsLearning to learn about social mediaFinding staffCreating contentWhere to find resourcesQuestions & answers: learning from each other
  • A Brief History of Social Media
  • Social MediaCampaigns that Rock!
  • Voila! Thedirty little secret:
  • Voila! Thedirty little secret:Nothing importanthas really changed!
  • Marketing Fundamentals
  • Marketing FundamentalsExcellent products/services
  • Marketing FundamentalsExcellent products/servicesKnowing your audience
  • Marketing FundamentalsExcellent products/servicesKnowing your audienceWell-conceived marketing plans
  • Marketing FundamentalsExcellent products/servicesKnowing your audienceWell-conceived marketing plansFollowing through on your word
  • Marketing FundamentalsExcellent products/servicesKnowing your audienceWell-conceived marketing plansFollowing through on your wordPlanning your time and energy
  • Do you know your marketing plan?An d do yo u h ave a s u r p lus o f t imea n d e ne rg y? Jus t s ay ing .
  • ToolsWebsiteBlogEmailFacebookYelpTwitterFlickr
  • Concepts
  • ConceptsSocial media is. . .social
  • ConceptsSocial media is. . .socialGive to get
  • ConceptsSocial media is. . .socialGive to getUnder promise, over deliver
  • Learning to learn about social media
  • Learning to learn about social mediaRead about socialmedia
  • Learning to learn about social mediaRead about socialmediaCreate accounts andplay with them
  • Learning to learn about social mediaRead about socialmediaCreate accounts andplay with themBegin contributingonline
  • Learning to learn about social mediaRead about socialmediaCreate accounts andplay with themBegin contributingonlineIntegrate with yourexisting marketingplan
  • Staffing your social media plan
  • Content is Queen!
  • Content is Queen!
  • Online resourcesNew York Public Library Digital LibraryCopybloggerSocial Media TodayNonprofit Tech 2.0
  • Q&A