THE DMND
Flawless
THE TASK
e had to create a campaign involving the creation of the
artist/band to then build star image around them.

he fi...
STAR IMAGE
The star image is used to brand the product.
Branding is then used by the music industry to create
a range of p...
STAR IMAGE
The star image of THE DMND
band is based on their easiness
and simplicity of style. Their
music covers

Key Poi...
INFLUENCES AND
INSPIRATIONS
he big influence on our bands star image were
The Neighbourhoods, The 1975 and Arctic
Monkeys....
TARGET AUDIENCE
ndie/Hipster

8-21(young adults)

eenage girls (Groupies)

loggers/Instagrammers etc.
WHERE WOULD YOU
ADVERTISE IT?
opular social network websites
(Facebook, Tumblr, Soundcloud,
Youtube)

t can pop up if you ...
WHERE WOULD YOU FIND THE
DMND MUSIC?
ost likely online on iTunes, Soundcloud
(online)

ou might find it in the big music s...
WHERE WOULD YOU
SEE US?
outube

imeo

evo

aybe on MTV or other music channels that
support this music genre

ifferent con...
THE FOUR P’S
The PRICE

Philip Kotler defined marketing through the

Our target audience is more likely to

four P’s and...
FOUR P’S
he PLACE

s we are targeting people who like to spend their free time online. We
could allow one of The DMND mino...
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The DMND

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The DMND

  1. 1. THE DMND Flawless
  2. 2. THE TASK e had to create a campaign involving the creation of the artist/band to then build star image around them. he final product had to include a combination of a creating a music video, making a CD digitpack and promoting them through the website. he band needs to represent strong, positive star image and this is only possible if it is showed in the right way.
  3. 3. STAR IMAGE The star image is used to brand the product. Branding is then used by the music industry to create a range of products for audiences across a range of genres and musical styles (Classical to Rap to Heavy Metal) used to create what Anderson has called the Long Tail According to Dyer Star Image communicates important message to the audience. Audiences often associate the look of an artist to a style of music and it’s genre. Some people idolise bands and singers, and see them as sex symbols, fashion icons and celebrities.
  4. 4. STAR IMAGE The star image of THE DMND band is based on their easiness and simplicity of style. Their music covers Key Points: Young Attractive Hipster Talented Organic
  5. 5. INFLUENCES AND INSPIRATIONS he big influence on our bands star image were The Neighbourhoods, The 1975 and Arctic Monkeys. Those band has the same music style and the same look as THE DMND. These band are also sharing the same kind audience so it’s targeting same niche in the market.
  6. 6. TARGET AUDIENCE ndie/Hipster 8-21(young adults) eenage girls (Groupies) loggers/Instagrammers etc.
  7. 7. WHERE WOULD YOU ADVERTISE IT? opular social network websites (Facebook, Tumblr, Soundcloud, Youtube) t can pop up if you listen to similar bands(The Neighbourhood, The 1975 etc.)
  8. 8. WHERE WOULD YOU FIND THE DMND MUSIC? ost likely online on iTunes, Soundcloud (online) ou might find it in the big music store like HMV as well as in old music stores (hipster/indie)
  9. 9. WHERE WOULD YOU SEE US? outube imeo evo aybe on MTV or other music channels that support this music genre ifferent concerts featuring young artists
  10. 10. THE FOUR P’S The PRICE Philip Kotler defined marketing through the Our target audience is more likely to four P’s and said “Human activity directed at be from middle class so the price for satisfying needs and wants through exchange the product should be affordable. process Digitally one single will cost £0,99 like any other song, and album on hard copy will be available for £6.99 (Like The Neighbourhood)
  11. 11. FOUR P’S he PLACE s we are targeting people who like to spend their free time online. We could allow one of The DMND minor singles to be free for one week, this would increase interest in the band because they will be attract to the “free” element so they might consider buying the whole album in the end. he PRODUCT hrough the style of music and the star image that we’ve created we are sending message to our audience. These are a bunch of normal

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