MUSIC VIDEO EVALUATION
Research and Planning
OUTLINE HOW YOU DEVELOPED
• The main influence that we had is black and
white videos by THE NEIGHBOURHOODS.
They gave us idea to create hipster unique
moody band video which is heavily
concentrated on their image.
• To develop the idea we researched other bands
that have done the same e.g. THE 1975 and
THE ARCTIC MONKEYS
• We’ve investigated indie gender concept and
hipster audience. We deeply researched what
kind of music and image they enjoy to watch.
IN RESEARCH WE INCLUDED:
• Websites of the bands
• Black and White music videos
• Exploring possible audiences
WHAT, WHY AND THE IMPACT
The research gave us suggestions about
shots that we wanted to make in our
video. Also it gave us ideas about the
bands image and style. The research on
audience made it clear how to attract
them and what social network use to
promote the band.
It was easy to research target audience and to spot them for our band. We
looked at websites that they like, social networks that they use, what do they
do on their free time, what do they wear, their habits etc.
CONVENTIONS AND REAL MEDIA
Real Media Text
Lighting is very important in indie videos as usually they tend to be
fairly simplistic therefore good lighting will make it more visually
Album covers are simplistic as well and usually quite random. Some
times bands are putting some kind of symbolic impact into them to
represent their intelligence and uniqueness.
To appeal to the target audience this band uses old looking props, sets
etc. to appeal to their fans.
Due to the slower nature of the songs, the editing matches. Primarily
quick cuts ad minimal editing are used to maintain the old feel of the
MUSIC VIDEO RESEARCH
The research of music videos strongly
influenced my idea of set design and
type of shots that is usually being used
in the videos. I researched a very
interesting editing ideas to use in my
project to give it professional look.
LOCATION, PROPS, COSTUME
It was easy to make a decision about the
location of the shooting. To avoid any weather
problems we’ve chosen to shoot in the studio.
We used slow motion performance to support
slow tempo of the song and create relaxed
feeling. The dancer in the studio in slow motion
was brilliant idea for our music video as we
used light cloth which she was dancing with
and its flotation perfectly fitted to the
atmosphere. The costumes were simple and
very easy to get as the indie/hipster style is
popular and sometimes its unisex.
This is the set model that I’ve created with some pictures which represented
ANIMATIC AND STORYBOARD
The storyboard and animatic were very useful
because they represented rough idea of the
final product and clearly shown us which
shots we were going to film.
LINK FLAWLESS ANIMATICS
PLANNING THE SHOOTING DAY
The plan of our shooting day helped us to shoot everything that we need and
also suggest time that we need on each set so people that are not needed
could go on lessons. The casting was useful to make sure that everyone that
we’ve chosen are going to look good on camera that’s why we arranged screen
test. We also had a rehearsal with the cast members so we can check if they
know the song and lyrics. Just before the shooting we showed the whole team
some video that were representing the feel that we wanted to have in the
video. I think that we really thought trough all of the aspect that is why we
had a very successful shooting day.
The process of researching was very helpful as we had a chance to look at
which audience we are targeting which gender are we aiming to promote and
how are we going to do that. Of course during shooting we had to step out of
the plan any rely on set up conditions but in the end it was successful.