The document discusses the role of data in the fashion industry. It provides examples of how data influences marketing, inventory management, website personalization and engagement, operations, and customer service. It then shares four customer reviews of dresses rented from Rent the Runway that provide feedback on fit and comments received when worn for occasions like weddings and formals. The reviews indicate the dresses were perfect or great options for these events.

1. Fashionably Data
Anna Smith
@OMGannaks / @rtr_tech
asmith@renttherunway.com

5. What role does data have in fashion?!?
Marketing - demographics, sources
Inventory - what dresses do we stock, how many?
Website - personalization, engagement
Operations - how do we increase turn around
Customer Service - giving the best experience

11. “I rented this dress for my first year wedding anniversary dinner in Orlando. It was perfect for
the occasion and the restaurant we went to. It is a shorter dress, which made it sexy but offered
a nice balance with the long sleeves and the higher neck line. I would highly recommend.”
“great for summer wedding - dance the night away! super comfy, great fit.”
“IT WAS AMAZING! I wore this for a fraternity formal, and got so many compliments! I get
nervous about snug dresses like this in case they hug the wrong places, but you really can't go
wrong with Herve Leger. I normally wear a size 6, but I balance between a small and a medium, so I
ordered both. I ended up wearing the small, even though both would have worked. Definitely
recommend!!!”
“I adore this dress! I wore it for my wedding rehearsal and received a ton of compliments. I could
have worn the size 2, as it fit perfectly but was extremely too short. The size 4 was perfect,
aside from being just a bit loose. I would rent this dress over and over again!”

14. Anna Smith
@omgannaks / @rtr_tech
asmith@renttherunway.com