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TheBeginnersGuide ToPersonalBranding
McDonalds standsfor hamburgers.
Starbucksstands forcoffee.
What do youstand for?
Your  personal  brand isthe sum ofeverything    that is    you.
If you’re notbranding yourself,you can be sure  others do it for       you.
Personalbranding isabout theimpressionyou make inpeoples minds.
Find yourstrenghts
What have you beenpraisedfor earlier    in life?
What doclients andco-workersthinkof you?
What are youpassionateabout?
Let your brainwork withouttoo much critical    thinking.
Do not limit your strenghtsto professional skills.
Your strengths are onepiece of the puzzle, but    another is your   unique style   presenting them.
A personal brand is  about personal attributes.
Find yourstyle
Think about tvpersonalities...
Oprahis aboutemotions.
Ellen isfunny.
Marthais betterthanyou ateverything.
How is your styledifferent fromothers who have the  same skill-sets or  strengths as you?
Define yourvalue
What can you bring     to thetable that no-one    else have?
Whatadditionalvalue can youoffer yourpotentialemployer?
How can youserveothers?
What sets you apart from your          competitors?
You might have...
...a queereye forthestraightguy.
...the ability to    talk to dogs.
...experienceof down-sizing.
A personal brand   should be a promise.
It should set and meetexpectations.
Who areyou?
A Bit About Me             Anna Rydne●   Communications Professional●   Small business owner●   Founder of Communicate [yo...
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The Beginner's Guide To Personal Branding

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Transcript of "The Beginner's Guide To Personal Branding"

  1. 1. TheBeginnersGuide ToPersonalBranding
  2. 2. McDonalds standsfor hamburgers.
  3. 3. Starbucksstands forcoffee.
  4. 4. What do youstand for?
  5. 5. Your personal brand isthe sum ofeverything that is you.
  6. 6. If you’re notbranding yourself,you can be sure others do it for you.
  7. 7. Personalbranding isabout theimpressionyou make inpeoples minds.
  8. 8. Find yourstrenghts
  9. 9. What have you beenpraisedfor earlier in life?
  10. 10. What doclients andco-workersthinkof you?
  11. 11. What are youpassionateabout?
  12. 12. Let your brainwork withouttoo much critical thinking.
  13. 13. Do not limit your strenghtsto professional skills.
  14. 14. Your strengths are onepiece of the puzzle, but another is your unique style presenting them.
  15. 15. A personal brand is about personal attributes.
  16. 16. Find yourstyle
  17. 17. Think about tvpersonalities...
  18. 18. Oprahis aboutemotions.
  19. 19. Ellen isfunny.
  20. 20. Marthais betterthanyou ateverything.
  21. 21. How is your styledifferent fromothers who have the same skill-sets or strengths as you?
  22. 22. Define yourvalue
  23. 23. What can you bring to thetable that no-one else have?
  24. 24. Whatadditionalvalue can youoffer yourpotentialemployer?
  25. 25. How can youserveothers?
  26. 26. What sets you apart from your competitors?
  27. 27. You might have...
  28. 28. ...a queereye forthestraightguy.
  29. 29. ...the ability to talk to dogs.
  30. 30. ...experienceof down-sizing.
  31. 31. A personal brand should be a promise.
  32. 32. It should set and meetexpectations.
  33. 33. Who areyou?
  34. 34. A Bit About Me Anna Rydne● Communications Professional● Small business owner● Founder of Communicate [your] Skills● Author at www.steamfeed.com● Twitter: @CoSkills Copyright: all rights reserved Photo credits: photopin.com cc, ralphlauren.com

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