People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about “adding value” to commoditized products.
Companies that don’t realise their markets are now networked person-to-person, getting smarter as a result and are deeply joined in conversation are missing an opportunity.
People Power – what does customer-centricity really mean?
It’s now a fuzzy, intangible world of experiences – how do you respond?
The rules have all changed – new business models are essential
Where’s the Wealth Coming From? 20 th Century 21 st Century company Entrepreneur, CEO efficiencies Competition Collaborative community Customer centric team Experiences Collaboration Hard assets Relationship capital engine hero focus driver value