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Erste bank

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  • By challenging his employees to create a fully sustainable company, Ray Anderson set out an extremely ambitious goal. His vision has literally transformed the company ’s philosophy and business model, pressing everyone to rethink all of our actions, developments and innovations. Today Mission Zero is an integral part of the company ’s culture, and sustainability is embedded across all business functions and throughout the entire lifecycle of our products. I will describe how this is done a little later.
  • Take something simple like a T shirt Imagine you want to buy the one with the best environmental performance. Three brands all make different claims: 100% organic cotton 100% natural dyes 100% carbon neutral So which one would you choose?   The only reliable way to compare T shirts is to obtain life cycle assessment results for each of them – and importantly they must all have been conducted to the same method You can’t tell which is best from the three labels alone
  • Beware of green claims! Conventional marketing is about strong, simple claims like ‘cheapest’, ‘fastest’ and ‘biggest’. That’s why it is very tempting for marketers to come up with single benefit claims about a product and the environment. Sustainability is too complex to be treated as a single product benefit . Public concern about the environment is leading to a wave of green claims in marketing. In the UK the Advertising Standards Authority has reported a rise in complaints about ‘greenwash’, and published guidelines for making green claims.
  • Knowing where the main impacts are, the next step is learning from the LCA and taking action to reduce the impacts. So once a manufacturer recognises that yarn is the biggest obstacle to producing a sustainable carpet tile, there are three key things they can do about it… 1 - Reduce the amount of yarn used Can you create a carpet with less yarn per square metre? 2 - Use more recycled yarn in the composition Minimising use of virgin yarn can save embodied energy at multiple levels 3 - Invent a new yarn Can you offer a low-impact alternative to virgin nylon with similar quality and performance?
  • Transcript

    • 1. Group Lecture - Summer Series – 2011 Mobilizing knowledge in Business
    • 2. Sustainability: a business necessity Mr. Ramon Arratia, Head of Sustainability, InterfaceFlor July, 14th 2011, Event Center, Vienna
    • 3. We are the inventors of carpet tiles. Turnover $ 1 billion USD. 3,500 employees globally.
    • 4. ‘ One day people like me will go to jail’ Ray Anderson, chairman and founder, Interface.
    • 5.  
    • 6. Our Results so far (Dec 2010) <ul><li>82% reduction in waste sent to landfill since 1996 per unit of production </li></ul><ul><li>Water intake in manufacturing is down 82% since 1996 per unit of production </li></ul><ul><li>Total energy use down by 43% since 1996 per unit of production </li></ul><ul><li>Non-renewable energy is down by 60% since 1996 per unit of production </li></ul><ul><li>Absolute reduction of Interface GHG emissions by 35% from baseline </li></ul><ul><li>30% of global energy is from renewable sources </li></ul><ul><li>40% of total raw materials are recycled or bio-based materials </li></ul><ul><li>Cumulative avoided waste costs totalling $438 million since 1994 </li></ul><ul><li>All factories in Europe operate on 100% renewable electricity </li></ul><ul><li>99% of the products sold in Europe were manufactured in Europe </li></ul>
    • 7. <ul><li>Efficiency . </li></ul><ul><li>the $433 million question </li></ul>The business case <ul><li>Reputation . </li></ul><ul><li>most admired company by sustainability experts </li></ul><ul><li>People . </li></ul><ul><li>would you like to work for a carpet company? </li></ul><ul><li>The future competitive advantage. </li></ul><ul><li>a closed loop system </li></ul><ul><li>Innovation . </li></ul><ul><li>expanding to adjacent markets </li></ul>1.0 2.0
    • 8. <ul><li>Corporate Product </li></ul>Vs.
    • 9. 1.0 <ul><li>Doing good </li></ul><ul><li>And telling about it </li></ul><ul><li>Nice to have </li></ul><ul><li>Stories </li></ul>2.0 <ul><li>Competitive advantage </li></ul><ul><li>Embedded communications </li></ul><ul><li>Core (product) </li></ul><ul><li>Performance </li></ul>
    • 10. 1.0 <ul><li>CSR </li></ul><ul><li>Corporate </li></ul><ul><li>Responsibility </li></ul><ul><li>CSR Report </li></ul><ul><li>Greenwash, labels </li></ul>2.0 <ul><li>Sustainability </li></ul><ul><li>Product </li></ul><ul><li>Transparency </li></ul><ul><li>Product Declarations </li></ul><ul><li>Just the Facts </li></ul>
    • 11. <ul><li>Having a nice corporate story </li></ul><ul><li>Does it matter? </li></ul><ul><li>Is it relevant for your customers? </li></ul><ul><li>And for your suppliers? </li></ul>
    • 12. WHICH ONE DO YOU CHOOSE? The customer’s angle
    • 13. Single benefit claims. Narrowly correct, misleading in the big picture.
    • 14. <ul><li>The 700 questions supplier questionnaire. </li></ul><ul><li>Very long and boring…how useful? </li></ul>The supplier’s angle
    • 15. The 700 questions (very useless) questionnaire <ul><li>Do you have an environmental policy? </li></ul><ul><li>Do you sign to the precautionary principle? </li></ul><ul><li>Have you signed to the Global Compact? </li></ul><ul><li>Who is your ISO14001 auditor? </li></ul>
    • 16. The government’s angle <ul><li>EXAMPLE OF THE CAR INDUSTRY </li></ul><ul><li>What is the biggest issue? </li></ul><ul><li>Energy at use = gCO2/km </li></ul><ul><li>European-wide goals for the industry on gCO2/km </li></ul><ul><li>Mandatory to display metric on advertising </li></ul><ul><li>Low gCO2/km have exemptions eg parking, congestion charge </li></ul><ul><li>Company cars pay more tax if more gCO2/km </li></ul>
    • 17. Most impacts are outside companies’ boundaries
    • 18. What is a bank’s biggest issue?
    • 19. <ul><li>What’s the elephant in the room? </li></ul>
    • 20. Life Cycle Analysis. The key in sustainability.
    • 21. <ul><li>Reduce the amount of yarn used </li></ul><ul><li>Use more recycled yarn in the composition </li></ul><ul><li>Invent a new yarn </li></ul>What can we do to reduce the impact of yarn?
    • 22. Less is more. 50% less yarn.
    • 23. 11.5% of total EMEAI sales in 2010
    • 24. <ul><li>Reporting to our customers </li></ul>
    • 25. <ul><li>… and upgrading them. </li></ul>
    • 26. Progress at Product re-design (cradle to gate figures)
    • 27. Biggest environmental issue of a bank: where the money is invested
    • 28. <ul><li>1. Review and Categorisation </li></ul><ul><li>2. Social and Environmental Assessment </li></ul><ul><li>3. Applicable Social and Environmental Standards </li></ul><ul><li>4. Action Plan and Management System </li></ul><ul><li>5. Consultation and Disclosure </li></ul><ul><li>6. Grievance Mechanism </li></ul><ul><li>7. Independent Review </li></ul><ul><li>8. Covenants </li></ul><ul><li>9. Independent Monitoring and Reporting </li></ul><ul><li>10. EPFI Reporting </li></ul>
    • 29.  
    • 30. Innovation. Substituting adhesives. TacTiles 33m TacTiles sold in 2010. Equal to cover 20% of products sold globally
    • 31. <ul><li>Expanding to adjacent markets </li></ul>
    • 32. <ul><li>Expanding to adjacent markets </li></ul>
    • 33. <ul><li>Expanding to adjacent markets </li></ul>
    • 34. Breaking the catch 22 Supply of capital Company Company Not interested Not interested Regulator
    • 35. Market candidates for disruption <ul><li>1. Buildings (40% of CO2) </li></ul><ul><li>2. Energy </li></ul><ul><li>3. Transport </li></ul><ul><li>4. Waste </li></ul><ul><li>5. Water </li></ul><ul><li>6. Access to information in emerging markets </li></ul><ul><li>7. Food and agriculture </li></ul>
    • 36. Know where your money goes <ul><li>You can browse all investment projects. </li></ul>
    • 37. A catalyst for disruption <ul><li>Microfinance for development </li></ul><ul><li>Cleantech & CDM </li></ul><ul><li>Sustainable trade, food, arts & culture </li></ul>
    • 38. Lending criteria <ul><li>Who won't we lend to? </li></ul><ul><li>Non-sustainable products and services </li></ul><ul><ul><li>weapons, tobacco, pornography, fur, environmentally hazardous substances, gambling industry. </li></ul></ul><ul><li>Non-sustainable working processes </li></ul><ul><ul><li>animal testing and inhumane farming methods, corruption and support for dictatorial regimes, to breaches of fundamental labour rights. </li></ul></ul>
    • 39. Would you lend to a project extracting wood in Indonesia?
    • 40. Own operations Carbon neutral on 2005 <ul><li>managing energy performance in buildings </li></ul><ul><li>providing alternatives to business travel </li></ul><ul><li>sourcing renewable energy, wherever possible </li></ul><ul><li>1,017,000 tonnes of carbon dioxide (CO 2 ) </li></ul>
    • 41. Advocacy and thought leadership <ul><li>Carrying out innovative scientific research </li></ul><ul><li>Developing demonstration projects and testing out new methodologies </li></ul><ul><li>Creating working models, showing how the new ideas work in practice </li></ul><ul><li>Providing clear solutions so that governments can agree policy and enact legislation </li></ul>
    • 42. Customer fairness We try to let customers know our rates and fees as clearly as possible, and we invest in our teams so they can offer better financial assistance and recommend the most suitable products or investments for your needs.
    • 43. <ul><li>Ramon Arratia </li></ul><ul><li>Sustainability Director </li></ul><ul><li>InterfaceFLOR EMEAI </li></ul><ul><li>Mobile +44 77366 58399 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.interfaceflor.eu </li></ul><ul><li>BLOG http://www.interfaceflorcutthefluff.com/ </li></ul><ul><li>http://twitter.com/RamonArratia </li></ul><ul><li>Download presentations @ www. scribd.com/RamonArratia </li></ul>

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