Marketing your Businesseffectively and on a budget           Presented by         Anna Woolliscroft
Marketing• What is marketing• Planning effectively• Customers• Tactics• Communicating effectively• Managing and monitoring
Marketing: Definition
Marketing: Definition
Marketing: Definition
Marketing: Definition       “The management process       responsible for identifying,       anticipating and satisfying   ...
The Ultimate Goal
Strategy
Strategy          SituationControl               ObjectivesAction                 Strategy          Tactics
The Value of Marketing      AIDA
Customers
Customers        ?
Customers - Segmentation            C2C            C2B            G2G      B2B   G2B   B2C            G2C            B2G  ...
Customer Segmentation     • Geography     • Demographics     • Geo-demographics     • Behavioural     • Psychographics    ...
Promotions Mix            Advertising DIGITAL                     PR Direct                      SalesMarketing           ...
Marketing Mix - Positioning                   Source: http://www.davechaffey.com/static/5-Marketing-Mix.png
Communications MixBrochures   Mail Shots     Exhibitions     Advertisments      Sales      Business                       ...
Check Box• Branding• Name & full contact details• Business literature• Marketing collateral - online and offline• What do ...
Communications Content is   King!
Trends
Trends
Monitor and Control
Return on Investment
Resources
Give it some ROAR
Give it some ROAR           • Relevance           • Opportunities           • Added Value           • Relationships
Thank You             Anna WoolliscroftSocial Media Consultancy and Strategy Development           Integrated Marketing Su...
Marketing On A Budget
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Marketing On A Budget

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Seminar presentation on strategic marketing on a budget

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Marketing On A Budget

  1. 1. Marketing your Businesseffectively and on a budget Presented by Anna Woolliscroft
  2. 2. Marketing• What is marketing• Planning effectively• Customers• Tactics• Communicating effectively• Managing and monitoring
  3. 3. Marketing: Definition
  4. 4. Marketing: Definition
  5. 5. Marketing: Definition
  6. 6. Marketing: Definition “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Source: CIM
  7. 7. The Ultimate Goal
  8. 8. Strategy
  9. 9. Strategy SituationControl ObjectivesAction Strategy Tactics
  10. 10. The Value of Marketing AIDA
  11. 11. Customers
  12. 12. Customers ?
  13. 13. Customers - Segmentation C2C C2B G2G B2B G2B B2C G2C B2G C2G
  14. 14. Customer Segmentation • Geography • Demographics • Geo-demographics • Behavioural • Psychographics • Diversity
  15. 15. Promotions Mix Advertising DIGITAL PR Direct SalesMarketing Promotion Personal Selling
  16. 16. Marketing Mix - Positioning Source: http://www.davechaffey.com/static/5-Marketing-Mix.png
  17. 17. Communications MixBrochures Mail Shots Exhibitions Advertisments Sales Business Promotions Networking Social Media Promotion Email Websites Video Podcast Paid SEO Organic CRM Mobile SEO
  18. 18. Check Box• Branding• Name & full contact details• Business literature• Marketing collateral - online and offline• What do you do?• Call to action• Option to purchase?
  19. 19. Communications Content is King!
  20. 20. Trends
  21. 21. Trends
  22. 22. Monitor and Control
  23. 23. Return on Investment
  24. 24. Resources
  25. 25. Give it some ROAR
  26. 26. Give it some ROAR • Relevance • Opportunities • Added Value • Relationships
  27. 27. Thank You Anna WoolliscroftSocial Media Consultancy and Strategy Development Integrated Marketing Support BTEC in Social Media for Business

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