Seminar presentation on strategic marketing on a budget

1. Marketing your Business
effectively and on a budget
Presented by
Anna Woolliscroft

2. Marketing
• What is marketing
• Planning effectively
• Customers
• Tactics
• Communicating effectively
• Managing and monitoring

3. Marketing: Definition

4. Marketing: Definition

5. Marketing: Definition

6. Marketing: Definition
“The management process
responsible for identifying,
anticipating and satisfying
customer requirements profitably.”
Source: CIM

7. The Ultimate Goal

8. Strategy

9. Strategy
Situation
Control Objectives
Action Strategy
Tactics

10. The Value of Marketing
AIDA

11. Customers

12. Customers
?

13. Customers - Segmentation
C2C
C2B
G2G
B2B G2B B2C
G2C
B2G
C2G

14. Customer Segmentation
• Geography
• Demographics
• Geo-demographics
• Behavioural
• Psychographics
• Diversity

16. Promotions Mix
Advertising
DIGITAL PR
Direct Sales
Marketing Promotion
Personal
Selling

17. Marketing Mix - Positioning
Source: http://www.davechaffey.com/static/5-Marketing-Mix.png

18. Communications Mix
Brochures Mail Shots Exhibitions Advertisments Sales Business
Promotions Networking
Social Media
Promotion
Email Websites Video Podcast
Paid SEO Organic CRM Mobile
SEO

19. Check Box
• Branding
• Name & full contact details
• Business literature
• Marketing collateral - online and offline
• What do you do?
• Call to action
• Option to purchase?

20. Communications
Content is
King!

21. Trends

22. Trends

23. Monitor and Control

24. Return on Investment

25. Resources

26. Give it some ROAR

27. Give it some ROAR
• Relevance
• Opportunities
• Added Value
• Relationships

28. Thank You
Anna Woolliscroft
Social Media Consultancy and Strategy Development
Integrated Marketing Support
BTEC in Social Media for Business