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Marketing On A Budget
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Marketing On A Budget

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Seminar presentation on strategic marketing on a budget

Seminar presentation on strategic marketing on a budget

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  • 1. Marketing your Businesseffectively and on a budget Presented by Anna Woolliscroft
  • 2. Marketing• What is marketing• Planning effectively• Customers• Tactics• Communicating effectively• Managing and monitoring
  • 3. Marketing: Definition
  • 4. Marketing: Definition
  • 5. Marketing: Definition
  • 6. Marketing: Definition “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Source: CIM
  • 7. The Ultimate Goal
  • 8. Strategy
  • 9. Strategy SituationControl ObjectivesAction Strategy Tactics
  • 10. The Value of Marketing AIDA
  • 11. Customers
  • 12. Customers ?
  • 13. Customers - Segmentation C2C C2B G2G B2B G2B B2C G2C B2G C2G
  • 14. Customer Segmentation • Geography • Demographics • Geo-demographics • Behavioural • Psychographics • Diversity
  • 15. Promotions Mix Advertising DIGITAL PR Direct SalesMarketing Promotion Personal Selling
  • 16. Marketing Mix - Positioning Source: http://www.davechaffey.com/static/5-Marketing-Mix.png
  • 17. Communications MixBrochures Mail Shots Exhibitions Advertisments Sales Business Promotions Networking Social Media Promotion Email Websites Video Podcast Paid SEO Organic CRM Mobile SEO
  • 18. Check Box• Branding• Name & full contact details• Business literature• Marketing collateral - online and offline• What do you do?• Call to action• Option to purchase?
  • 19. Communications Content is King!
  • 20. Trends
  • 21. Trends
  • 22. Monitor and Control
  • 23. Return on Investment
  • 24. Resources
  • 25. Give it some ROAR
  • 26. Give it some ROAR • Relevance • Opportunities • Added Value • Relationships
  • 27. Thank You Anna WoolliscroftSocial Media Consultancy and Strategy Development Integrated Marketing Support BTEC in Social Media for Business

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