Your SlideShare is downloading. ×
0
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Foursquare
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Foursquare

1,224

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,224
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. •  The article describes Foursquare as a service with a friendly graphical user interface and which takes advantage of networking tools and GPS•  Can add value to places visited, by recommendations and sharing to friends
  • 2. •  "The top 10 things to do" in a city is one of the most popular uses of Foursquare•  Users can trust tips given by people in their own network•  Foursquare is a low cost but effective marketing tool
  • 3. •  Big companies like Pepsi, use it.•  Although the number of Foursquare users is not very high yet, the simple design, networking possibilities and people’s will to compete can make it very popular
  • 4. Business Model Strengths WeaknessesOpportunities Threats
  • 5. Strengths•  An important advertising and impressing technique in the market –  Foursquare for merchants –  Foursquare for brands•  Cost cutting•  Influences of hyper local and tech savvy people
  • 6. Strengths•  Making offers, rewards, etc.•  Game functionality•  Automated CRM data•  Sync with Twitter and Facebook
  • 7. Weaknesses•  Lack of popularity•  Slow grow and expansion in the market•  Weak promotion•  Limited to mobile devices
  • 8. Weaknesses•  Fake check-ins•  Negative comments about the place
  • 9. Opportunitiesü  It’s getting more and more popular.ü The shift to the online world.
  • 10. Opportunitiesü  People like to share their actions in social networksü  People are attached to their mobile devices.ü  Foursquare is a whole new different social network that attracts more customers.
  • 11. Opportunities ü People do not need a ”smart phone” to post
  • 12. Threats•  Lack of interest•  Competition•  Technology trends•  Social trends
  • 13. Case Study:Louis Vuitton
  • 14. Case Study:Louis Vuitton
  • 15. Case Study: TLC
  • 16. ConclusionFoursquare’s advantages far outweigh its weaknesses, thus making it anefficient marketing tool that businesses can and should consider in their marketing endeavors.
  • 17. Resources•  http://www.flickr.com/photos/ fidelman/4906959650/

×