Digital 2012:Social TV Transforming the Way We InteractPaul GilloolyCommercial Development Director, Emerging ProductsBSkyB
Definition of Social TV                          2
What is social TV?   “…social TV encompasses the coming together of social media and TV (or any    audio-visual content) t...
The social TV consumer                         4
There’s more than one type of social need                                         Social Identity Needs                   ...
Social for TV companies                          7
Social TV spans allthree need levelsOpportunities exist in          Watching WITH others        Talking TO othersdistinc...
The 2nd Screen OpportunityFour C’s - A contextual experience that enhances TV    Content        Conversation       Commerc...
Social Media Core Pillars                                               Business                                          ...
Paul GilloolyPaul.gillooly@bskyb.comTwitter: @paulblueeyedboy
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Paul gillooly bskyb

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Paul gillooly bskyb

  1. 1. Digital 2012:Social TV Transforming the Way We InteractPaul GilloolyCommercial Development Director, Emerging ProductsBSkyB
  2. 2. Definition of Social TV 2
  3. 3. What is social TV? “…social TV encompasses the coming together of social media and TV (or any audio-visual content) to enhance audience’s discovery and engagement with content, and media owners’ use of social data for audience insight.“ (Value Partners)Model courtesy Value Partners 3
  4. 4. The social TV consumer 4
  5. 5. There’s more than one type of social need Social Identity Needs Social image, conformity and difference, status, participation Relationship Needs Prioritised when settling down and rearing children Individual Needs …that get met by other people
  6. 6. Social for TV companies 7
  7. 7. Social TV spans allthree need levelsOpportunities exist in Watching WITH others Talking TO othersdistinct areas of social ‘The virtual sofa’ ‘The big conversation’activity aroundtelevision; plus contentinteractivity Finding out FROM Exploring the content others/sharing with others ‘Exploration’ ‘Social discovery’ 8
  8. 8. The 2nd Screen OpportunityFour C’s - A contextual experience that enhances TV Content Conversation Commerce Connections “explore, participate an opportunity to “ and interact 9
  9. 9. Social Media Core Pillars Business Intelligence Customer In-show Service Promotions Content 10
  10. 10. Paul GilloolyPaul.gillooly@bskyb.comTwitter: @paulblueeyedboy

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