Jen Topping Channel 4

1,021 views

Published on

Multi-platform activities in a convergent world presentation by Jen Topping, Online Business Manager at Channel 4 at the Turing Festival, August 2011

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,021
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Jen Topping Channel 4

  1. 1. Multiplatform Activities in a Convergent World<br />Jen Topping<br />Channel 4 Online Business Manager<br />@toppage<br />
  2. 2. Experimentation<br />
  3. 3. Three Types of Activity<br />
  4. 4. Force for Good<br />Over 700,000 people signed the online petition<br />
  5. 5. Audience Engagement<br />Average 1.1% TV to web conversion<br />Million Pound Drop Playalong peaked at 12.4%<br />200,000 plays in one show<br />Skins has a conversion of 54%<br />
  6. 6. Containing Mercury<br />http://www.youtube.com/watch?v=y9FUadWYbzE<br />
  7. 7. Risk of Destruction<br />
  8. 8. No time to rest…<br />
  9. 9. Convergence with the TV<br />
  10. 10. Freedom of Imagination<br />
  11. 11. Fresh ideas<br />Source: http://metallurgyfordummies.com/what-is-nanotechnology/<br />
  12. 12. Scenario playing…<br />http://www.e4.com/game/privates.html<br />
  13. 13. Killer Stories & Ideas<br />Source: New York Library http://www.flickr.com/photos/nypl/3109299895/te<br />
  14. 14. Thank you<br />jtopping@channel4.co.uk<br />

×