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Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
Jen Topping Channel 4
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Jen Topping Channel 4

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Multi-platform activities in a convergent world presentation by Jen Topping, Online Business Manager at Channel 4 at the Turing Festival, August 2011

Multi-platform activities in a convergent world presentation by Jen Topping, Online Business Manager at Channel 4 at the Turing Festival, August 2011

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  • 1. Multiplatform Activities in a Convergent World<br />Jen Topping<br />Channel 4 Online Business Manager<br />@toppage<br />
  • 2. Experimentation<br />
  • 3. Three Types of Activity<br />
  • 4. Force for Good<br />Over 700,000 people signed the online petition<br />
  • 5. Audience Engagement<br />Average 1.1% TV to web conversion<br />Million Pound Drop Playalong peaked at 12.4%<br />200,000 plays in one show<br />Skins has a conversion of 54%<br />
  • 6. Containing Mercury<br />http://www.youtube.com/watch?v=y9FUadWYbzE<br />
  • 7. Risk of Destruction<br />
  • 8. No time to rest…<br />
  • 9. Convergence with the TV<br />
  • 10. Freedom of Imagination<br />
  • 11. Fresh ideas<br />Source: http://metallurgyfordummies.com/what-is-nanotechnology/<br />
  • 12. Scenario playing…<br />http://www.e4.com/game/privates.html<br />
  • 13. Killer Stories & Ideas<br />Source: New York Library http://www.flickr.com/photos/nypl/3109299895/te<br />
  • 14. Thank you<br />jtopping@channel4.co.uk<br />

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