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Ade Oshineye Google



The freedom to be who you want to be.

The freedom to be who you want to be.



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Ade Oshineye  Google Ade Oshineye Google Presentation Transcript

  • The freedom to be you 1
  • @ade_oshineye
  • The plug
  • The road ahead Google Developer Targeted Experience Google+ Sharing Design Thinking 4
  • Google’s mission To organize the world’s information and make it universally accessible and useful. Online content Offline content Billions of web pages Billions of items becoming indexed 5
  • Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code Docs & Feedburner Froogle Gmail Google Labs Directory Earth Finance SpreadsheetsGoogle Reader Groups Images Local Maps Maps for Mobile Mobile News Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS Specialized Video Web Accelerator Web Search YouTube Searches 6
  • Targeted sharing:The many publics 7
  • Google+: project
  • The room 9
  • Circles 10
  • Targeted sharing 11
  • Targeted sharing 12
  • False dichotomies 13
  • False dichotomies Public versus Private Secret versus Transparent 14
  • The public sphere and many publics 15
  • danah boyd 16
  • The public sphere and many publics “When the United States President addresses “the public,” he is not talking to the same collection of people that the Zimbabwean President is addressing when he speaks. Presidents from different countries are speaking to different constituents and, thus, assume different collective norms and values.” 17
  • The public sphere and many publics “Individuals often engage with and are members of different publics and they move between them fluidly. Publics are not always distinct from one another and there are often smaller publics inside broader publics.” 18
  • Circles are publics One Public versus Many Publics versus Many Circles 19
  • Design Thinking:Design how it works and how it looks 20
  • Design is how it works 21
  • Steve Jobs People think its this veneer − that the designers are handed this box and told, Make it look good! Thats not what we think design is. Its not just what it looks like and feels like. Design is how it works. 22
  • How it looks 23
  • How it looks 24
  • Principles Focus Elasticity Effortlessness 25
  • Design + Targeted Sharing 26
  • How it works 27
  • How it works 28
  • Developer Experience:Developers are people too 29
  • 30
  • What is Developer Experience? 1 Apply UX techniques to developer-facing products. 2 Focus on the out-of-box experience. 3 Use convention over configuration. 4 Design away common problems. Don’t document workarounds. 31
  • Unified APIs Console 32
  • What if developers are people too? 33
  • Tomorrow:Google+ puts people at the centre of the web 34
  • 90% 71% Of consumers Say reviews from online family members or trust friends influencerecommendations purchase decisionsSources: Econsultancy July2009,Harris Interactive June 2010
  • Social endorsements
  • Sharing across the web
  • People on in the web
  • Authorship and authority
  • Google+: this is just the beginning
  • Thank You!Questions? 41