Trendletter

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Trendletter

  1. 1. ONLINE/AD AGENCY<br />TRENDS <br /> LETTER December 2010<br />Facebook – it is growing up too fast!<br />Herbalessences is running online promotion<br />The international experience <br />
  2. 2. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />
  3. 3. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />STATISTICS<br />The Internet size in Ukraine<br />
  4. 4. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br /> Ukrainian Internet growth<br />The UAnet has been showing rapid growth:<br />33% of Ukrainian residents (13 mln people above 15 years old are using the Internet more then 1 time per month. 9 mln logs in everyday).<br />DEC 2008 DEC 2009 OCT 2010<br /> Source: http://www.inmind.com.ua/news/opinion_software_media_october2010/<br />
  5. 5. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />COMPETITORS<br />Herbal essences<br />Vichy<br />Clearasil <br />
  6. 6. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br /> Herbal essences online promotion<br />P&G is running online promo for Herbal essences hair care series (22.10.2010 – 15.12.2010) <br />According to the rules the participant should take a photo with a friend having fun with any Herbal essences unit of cosmetics. <br />When the photo had been uploaded, the participant is to make the friends from Social Networks to vote.<br />The Jury voting will chose 1 winner among 10 leading photos to have 90 days trip to  Republic of Seychelles.<br /> Source: http://contest.herbalessences.ru/<br />However P&G promos are valid on the territory of Russia only, banner campaigns in Ukrainian are linked to Russian promo site and targeted on Ukrainian audience. <br />
  7. 7. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br /> Vichy online promotion<br />Vichy runs online promo for ESSENTIELLES series (11.10.2010 – 07.11.2010) <br />According to the rules the participant should take a photo with the flower – rose and upload it. <br />When the photo had been uploaded, the participant is to make the friends from Social Networks to vote. Additional score is given for sending the check with listed Vichy products.<br />Gifts: - main – MINI photo session<br /> - medium – 3 professional portfolios <br /> - small – 10 Essentielles gift sets <br />The winners will be placed in Mini (January issue)<br /> Source: http://rosename.com.ua/ ; http://www.facebook.com/#!/LifeInRoseUA ; http://vkontakte.ru/club20056431<br />Supported by facebook and vkontakte pages. <br />
  8. 8. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br /> Clearasil vkontakte<br />Clearasil branded group has been created on vkontakte.ru.<br />According to the conditions of participation, a member of the group should create an avatar for his/her friend and congratulate a friend with it. <br />The activity is connected to New Year.<br />For those who did it, there is a chance to win Apple MP3 player.<br />Over 150 K are registered as the members of the group.<br /> Source: http://clearasil.vkontakte.ru/<br />Russia<br />
  9. 9. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />SOCIAL MEDIA<br />facebook<br />
  10. 10. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL <br />CONTENT<br />Facebook is growing like mad! <br />Around 900 000 users from Ukraine are registered on facebook. <br />Ukrainian audience keeps the reputation being the fastest growing on facebook. <br />During 23 days (30.10.2010 – 22.11.2010) the q-ty of registrations increased on 165 000 (+23%). <br /> Source: http://sostav.ua/news/2010/11/24/80/36189/<br />
  11. 11. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL<br />CONTENT<br />GO INTERNATIONAL<br />Teenage girls in US<br />Tabio Online Shop<br />
  12. 12. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL<br />CONTENT<br /> Teen Girls: How to influence online<br />Teen girls spend a significant amount of their media time online. Nearly a quarter of girls ages 13 to 18 spend at least 3 hours a day online, and another 37% are on the web for an hour or two daily.<br />61% reported going to Facebook multiple times a day. About a third of respondents said they socialized with friends online for at least an hour every day.<br />Friends were the top source of new trend information and also the most influential when it came to making purchase decisions.<br /> Source: http://www.emarketer.com/Article.aspx?R=1008048<br />
  13. 13. ONLINE/AD AGENCY<br />TRENDS LETTER | DECEMBER 2010<br />STATISTICS<br />COMPETITORS<br />SOCIAL MEDIA<br />GO INTERNATIONAL<br />CONTENT<br />Tabio Online Store<br />Tabio socks are crafted by the hands of artisans and blended with the the finest yarns to create peerless comfort. <br />Have you ever imagined wearing socks that are so soft, light, and comfortable that you forget they exist? This is part of vision Tabio socks implement into online store website.<br />The web page is pleasantly done and the level of involvement is reached due to:<br /><ul><li>Video Content - catching the attention with non-standard video content;</li></ul>- The interface is provoking to click on socks and transfer to the online store for price and size searching. <br /> Source: http://www.tabio.com/uk/event/slideshow/<br />
  14. 14. ONLINE/AD AGENCY<br /> Contacts<br />01001, KYIV, UKRAINE<br />KRESCHATIK STR., 15 , 119<br />TEL. +38 (044) 592-20-25 <br />TEL. +38 (044) 569-51-84 <br />TEL. +38 (067) 449-33-91 <br />ISD@ISD-GROUP.COM<br />WWW.ISD-GROUP.COM<br />

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