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Transcript

  • 1. 2010 Collaboration
    TATA-Hyundai
  • 2. About Tata!
  • 3. Introduction
    What is TATA-Hyundai Collaboration?
  • 4. India
  • 5. 1.1 Billion
  • 6. 3,287,000 km2
  • 7. Brief Information
    2nd Populated
    7th Largest
    Language – Hindi, English
    Federal
    Free-Market Economy
  • 8. India’s Economy
  • 9. India’s Economy
    The increasing middle-class
  • 10. India’s Industry
    Telecommunication
    Steel, Cement, Mining, Petroleum
    Information Technology
  • 11. South Korea – India
  • 12. Free Trade Agreement
    January 1st, 2010 (CEPA)
    S. Korea : 5th largest investor
    Many collaborations b/t corporations
  • 13. India in 2010
  • 14. Economic Potential
  • 15. India’s automobile market
  • 16. TATA Hyundai India Limited Project
  • 17. TATA Hyundai India Limited Project
  • 18. Suzuki Maruti
    1st Rank in Indian car market
    2nd Rank TATA 28%
    3rd Rank Hyundai 18%
  • 19. TATA Motors + Hyundai
  • 20. TATA Hyundai Pico
  • 21. TATA Hyundai Pico
    TATA’s Cheap Price + Hyundai’s Technology
  • 22. TATA Nano
    Cheapest car in the world
    Rs 100,000 ($ 2000)
    ‘The People’s Car’
    Problem
    : Safety matters
    ,Technological problems
  • 23. TATA Nano
    Accidents happening
    -> concerns about Nano’s safety
    -> temporary decline in sales
  • 24. Hyundai
    High Technology
    Safe
    Well Functioning
  • 25. TATA Hyundai Pico
    Price : ↓ $2800
    Focus : Safety (Engines, design, functions)
    Target : Indian middle class
  • 26. Benefits
  • 27. TATA Hyundai EQUUS
  • 28. TATA Hyundai EQUUS
    TATA name value + Hyundai
    luxury prestige
  • 29. TATA Hyundai EQUUS
    Development : Adjustment for the Indian market
    Focus : Technology, capacity, premium, prestige
    Target : High Class, Class entering high class
  • 30. Hyundai TATA Korea Limited
  • 31. Hyundai
    KIA Motors “Morning”
    Daewoo “Matiz”
    X Representative Compact Car
  • 32. TATA Hyundai Korea Limited
    Focus : low price, high quality
    Target : Korean middle class, second-car owners
  • 33. Benefits
  • 34. 4. Hyundai TATA Nano Electric
  • 35. Expectations
    Fuel prices ↑
    Electric car efficiency ↑
    Electric vehicle market benefit ↑
  • 36. Hyundai(Hyundai Blue-1)
    Hyundai's electric car
    problem : low proficiency -> ↓profit
  • 37. Benefit
  • 38. Future expectations
  • 39. CEPA(Current situation)
    Korea : 9th biggest import source of India
    CEPA: Free Trade Agreement which came into force on January 1st, of 2010
    -gradual removal of tariff walls
    (entire products)
    -Businesses
    -↓difficulty in entrance to market
    -↑benefit
  • 40. Future expectations
  • 41. Overall Aspect
  • 42. Tata+Hyundai
    TATA Hyundai Pico
    TATA Hyundai EQUUS
    Hyundai Tata Nano electric
  • 43. India
    A country full of potential!
    -large population
    -developing economy
    -abundant labor force
  • 44. Invest in India+Tata We make dreams into realities!