Fashion2.0 - brands become media

Fashion 2.0 Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Fashion has changed • Social networking • Long tail niches • Blogging • User generated content • Technology • Social shopping • Crowd sourcing Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Suzy Menkes on blogging Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Waar te beginnen? It’s just too much Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

b2b c2c b2c c2b p2p • Forums • Social networks • Wiki’s • Weblogs • Twitter • Youtube • Flickr • Shops • ... Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Social media • It’s all about conversation Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

American Apparel op Facebook Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Social media Branding door • Co-creatie • Crowdsourcing Community branding starbucks Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Collective fashion consciousness • www.lookbook.nu • www.weardrobe.com • flickr.com Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Niches – web’s long tail Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Niches • Designer vintage • Etsy.com • Hexsieraden • Emo fashion Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Trendsetters Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Trendwatchers Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Technology driven • Augmented reality Tobi Virtual Dressing Room • Mobile apps blackberyy, iPhone, androids • Fashion week: streaming video live fashion shows online Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Backlash Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Forced transparency Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

• everything is so instantaneous that people are bored with collections even before they make it to the stores

Gucci • http://nyti.ms/a3RWJg • “In terms of investment, the cost of building and maintaining a web site equates to just a handful of pages in a traditional media plan. It is therefore an extremely efficient investment, given that it has global reach being Internet based.” Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Shopping 2.0 • Traditionele retail bleef achter • Inhaalslag • Main stream vs niches • Social shopping • Google shopper Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Social shopping • reviews geven • stemmen op producten • polls • merken aanbevelen • verlanglijstjes maken • Communities, tribes • Style guru’s, trides Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

kaboodle Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

• Crowd sourcing http://www.innocentive.com/ • Maatwerk http://www.spreadshirt.nl/ • Crowd branding Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

PR Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Labels should be their own media now • PR & marketing vroeger: advertenties & ‘editorials’ in magazines, billboards, tv etc • PR & marketing nu: dialoog, context, USG, webcare, tribes&trides, long tail Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

It’s not about being louder • It’s about being more interesting, relevant, accessible & engaging. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Fashion 2.0 Labels should – inspire and harness conversations amongst consumers by giving people something to talk about – think like media companies, creating and publishing editorial content to earn attention and attract fans who will carry their message across the internet. Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

Brands or tribes? • Brand management • Tribe management • We need you to lead us Anna Borsboom – februari 2010 twitter.com/LeLabAmsterdam

http://www.stylink.nl	159
http://maartenponjee.posterous.com	122
http://www.lelab.nl	122
http://lelab.nl	85
http://nikkimcgroarty.blogspot.com	85
http://nikkimcgroarty.blogspot.ie	47
http://www.slideshare.net	42
http://www.infomediarios.com	34
http://pabloc94.blogspot.com	10
http://fashiontwitup.onsugar.com	9
http://siliconeteen.blogspot.com	9
http://staging.fashionbi.com	8
http://lelab.net	7
http://www.linkedin.com	6
http://www.fashionbi.com	5
http://www.fashionbi.dev	4
http://www.ccaa.nl	3
http://foxlive95.pbworks.com	3
http://preview.wbf.tbtv.net	1
http://marketingcomunicacional.pbworks.com	1
http://translate.googleusercontent.com	1
http://admin.wbf.tbtv.net	1
http://fbweb-test.comoj.com	1
http://hipolit.xtec.net	1
http://a0.twimg.com	1

Fashion2.0 - brands become media

by Anna Borsboom

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