Fundraising and foundations   (c) ann rosenfield mba cfre 2014
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Fundraising and foundations (c) ann rosenfield mba cfre 2014

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So you think raising money is as easy as shaking the money tree? Think again.

So you think raising money is as easy as shaking the money tree? Think again.

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  • Why Fundraising is not just shaking the money tree
  • The real question is “can I replicate this success?”
  • How do you get to Carnegie hall? Practice
  • Why do I care about a culture of philanthropy?
  • Forming a Foundation will not solve these problemshttp://www.compasspoint.org/sites/default/files/images/UnderDeveloped_CompassPoint_HaasJrFund_January%202013.pdf
  • Notice the trend line % of Canadian donors who view local social service as a giving priority + Majority of Canadians do no plan to increase their giving in 2014Hjc new media
  • Putting a spotlight on homelessness – this may increase interest in affordable housing
  • How do you get there? – Create a culture of philanthropy
  • Executive Director LOVES asking for giftsExecutive Director skilled at securing major giftsExecutive Director has previous experience in fundraisingExecutive Director maintains a strong relationship with Development DirectorDevelopment Director has strong control over fundraising goalshttp://www.compasspoint.org/sites/default/files/images/UnderDeveloped_CompassPoint_HaasJrFund_January%202013.pdf
  • http://www.grassrootsfundraising.org/wp-content/uploads/2013/12/BOD_53WaysBrdMemsRais1000.pdf
  • Build your supporter base while bringing down your operating costs – be sure to Data captureMake me want to come work for you
  • Create a culture of Philanthropy - Make me want to come work for you

Fundraising and foundations   (c) ann rosenfield mba cfre 2014 Fundraising and foundations (c) ann rosenfield mba cfre 2014 Presentation Transcript

  • Asking the right question “Wood Green created a Foundation. Why? What was Wood Green trying to achieve? How have they spent the $'s they've raised?” Can I replicate this success? (c) Ann Rosenfield MBA, CFRE 2014
  • Culture of Philanthropy >Fundraising > Foundation (c) Ann Rosenfield MBA, CFRE 2014
  • WHY? (c) Ann Rosenfield MBA, CFRE 2014
  • Why hiring someone is not the fix-all solution • Median salary in Ontario for fundraising is over $70,000 • 27% of leaders of charities raising under $1M are happy with their development director’s performance. Only 36% happy at the 1-5M range • 25% of Executive Directors fired their last fundraiser • 50% of fundraisers are planning to leave their jobs • 40% are considering leaving the profession • Median vacancy duration for fundraiser for charities who raise under $1M/year – 12months • Only 18% Board members appropriately engaged in fundraising in charities under $1M (only 37% in high performing over 10M) • 73,916 charities in Canada (c) Ann Rosenfield MBA, CFRE 2014
  • % Canadian who give to local social service 40 35 30 25 % Canadian who give to local social service 20 15 10 5 0 Civics Boomers (c) Ann Rosenfield MBA, CFRE 2014 Gen X Gen Y
  • (c) Ann Rosenfield MBA, CFRE 2014
  • Culture of Philanthropy >Fundraising > Foundation (c) Ann Rosenfield MBA, CFRE 2014
  • Qualities of a high performing fundraising charity (c) Ann Rosenfield MBA, CFRE 2014
  • 100% Board Giving (c) Ann Rosenfield MBA, CFRE 2014
  • Group Volunteering (c) Ann Rosenfield MBA, CFRE 2014
  • (c) Ann Rosenfield MBA, CFRE 2014
  • Appendix (c) Ann Rosenfield MBA, CFRE 2014
  • What do you need? • A clear, achievable 3-5 fundraising plan • A plan for educating and engaging the Board and the Executive Director in Fundraising • Donor database • Sufficient internal capacity • Fundraising education (including bursaries) are available from the Association of Fundraising Professionals (AFP), Greater Toronto Chapter • http://www.afptoronto.org/ (c) Ann Rosenfield MBA, CFRE 2014