The role of the internal communicator:
Now and in the future
Ann Pilkington
Author of the chapter on roles in
Exploring In...
Why do we need to discuss the role of
internal communicators?
We need to have credibility in the boardroom
if we are going to be able to influence the organisation.
If we can’t influen...
Is this what
we want to
be?
The role of the internal communicator
In the UK
“Communicating for Engagement”
Employee Engagement: a reminder
Enabler One: Strategic Narrative
Enabler Two: Engaging managers
Enabler Three: Employee Vo...
Professionalism
2000 Kingston University launched
first
post-graduate diploma
2008 CIPR launched Certificate
2009 CIPR lau...
Where are we now?
What is the state of internal communication
In Bulgaria?
How are we going to get there?
1.What do we do?
2.What skills do we need?
What skills do we need?
Web design
Newsletters
Coaching managers
Video production
How to facilitate feedback
Planning comm...
1.What do we do?
2.What skills do we need?
3.Do you think that senior managers
understand internal communication?
Thank you
And here is to a great future for
Internal Communication
in Bulgaria
@AcademyAnn
Good communication starts from within - internal communication conference, Sofia, Bulgaria June 2013
Good communication starts from within - internal communication conference, Sofia, Bulgaria June 2013
Good communication starts from within - internal communication conference, Sofia, Bulgaria June 2013
Good communication starts from within - internal communication conference, Sofia, Bulgaria June 2013
Good communication starts from within - internal communication conference, Sofia, Bulgaria June 2013
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Good communication starts from within - internal communication conference, Sofia, Bulgaria June 2013

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At this regular conference I talked about research that PR Academy did along with Uber Engagement to see whether internal communication practitioners are doing things that support engagement. We thought it would be good to see if things were the same in Bulgaria.

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Good communication starts from within - internal communication conference, Sofia, Bulgaria June 2013

  1. 1. The role of the internal communicator: Now and in the future Ann Pilkington Author of the chapter on roles in Exploring Internal Communication
  2. 2. Why do we need to discuss the role of internal communicators?
  3. 3. We need to have credibility in the boardroom if we are going to be able to influence the organisation. If we can’t influence the organisation then we can’t do the best internal communication work..... ....and, the ability of internal communicators to facilitate and influence employee engagement is reduced – to the detriment of the organisation.
  4. 4. Is this what we want to be?
  5. 5. The role of the internal communicator In the UK “Communicating for Engagement”
  6. 6. Employee Engagement: a reminder Enabler One: Strategic Narrative Enabler Two: Engaging managers Enabler Three: Employee Voice Enabler Four: Integrity
  7. 7. Professionalism 2000 Kingston University launched first post-graduate diploma 2008 CIPR launched Certificate 2009 CIPR launched Diploma 2008-9 IoIC launched Foundation and Advanced Certificate 2012 University of Central Lancashire launched MSc
  8. 8. Where are we now? What is the state of internal communication In Bulgaria?
  9. 9. How are we going to get there? 1.What do we do? 2.What skills do we need?
  10. 10. What skills do we need? Web design Newsletters Coaching managers Video production How to facilitate feedback Planning communication Presentation skills Social media for internal communication Event management Writing skills Editing skills Measurement and evaluation Strategy setting
  11. 11. 1.What do we do? 2.What skills do we need? 3.Do you think that senior managers understand internal communication?
  12. 12. Thank you And here is to a great future for Internal Communication in Bulgaria @AcademyAnn

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