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Mavens – experts others turn to for recommendations
Connectors- “masters of the weak tie”
Ambassadors – provide introductions to new or hard to reach groups
Salespeople – charismatic personalities
Adapted from Malcolm Gladwell, The Tipping Point
Engagement Pyramid Write a blog; upload a video Rate a product or service; comment on a blog, write in a discussion forum Share online video; update profile, upload photos Watch online videos, read blogs, download podcasts Charlene Li – It’s All About the Relationships, Marketingprofs.com Curators Producers Commenters Sharers Watchers