It is changing our view of history
The Library of Congress is archiving Tweets to preserve history
Transforming traditional institutions
It is sometimes referred to as the 5th Estate – by offering transparency it
can enable greater accountability.
And our relationship with traditional media
Some news stories may now break first on social media
In some situations it may capture truth, whilst in
others, it may distort it
One thing for sure, it is changing role of media
For brands, the way to overcome media fragmentation
is with strong creativity
['The secret to creativity is knowing how to hide your sources.' Albert Einstein]
SO WHO IS DOING A GOOD JOB
TELLING SOCIAL NARRATIVES?
RedBull excels at brand story-telling
The Australian government has reinvented PSAs
Whilst the department of Health effectively used video
bloggers to engage a youth audience
What do these examples all have in common?
They leverage social graphs and encourage social sharing
One thing that hasn’t changed is the aim of storytelling
- or its importance
How many people are talking about this = social proof.