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This presentation is a cut down version of our key note speech at the Augmented Reality Summit in London in June 2012: http://www.augmentedrealitysummit.com. It is designed to be presented in small groups to open up discussions about how we can design for change. Augmented Reality heralds massive opportunities for brands but AR expderiences need to be well planned and executed if they are to be more than just a one trick pony.
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