What You Need to Know to Start a Business Blog
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What You Need to Know to Start a Business Blog

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Blogging for business: What your need to know to start, feed, and sustain your business blog.

Blogging for business: What your need to know to start, feed, and sustain your business blog.

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    What You Need to Know to Start a Business Blog What You Need to Know to Start a Business Blog Presentation Transcript

      • Blogging for Business
      • What You Need to Know to Get Started
    • Blog Readership Source: e-Marketer In 2008, 45% of the US internet population read blogs on a monthly basis. In 2013, 58% of the US internet population is projected to be reading blogs on a monthly basis.
    • In 2008, 13% of the US internet population created or maintained a blog. By 2013, 17% of the US internet population will be blogging . Source: e-Marketer, blogs updated at least once every 3 months Blog Creation
    • 128 million people in the US will be reading blogs on a monthly basis. 38 million people in the US will be blogging. Both stats reflect a 50% increase over current levels. By 2013… Source: e-Marketer
    • So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
    • Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
    • Components of a blog
    • Header Post Sidebar Comments
    •  
    • Why write about birthdays? What does that have to do with Graco?
    • Promotes Best Western but also helps travelers find good deals
    • Is this a post about carpet, or decorating?
    • Blog posts can serve as communication tool in crisis situations
    • Comments give readers a chance to leave feedback and interact
    • Notice how blogger and readers refer to each other by first names
    • Graco’s sidebar gives readers information and encourages interaction
    • Sidebar contains additional information that readers can find value in
    • The header sets visual tone for blog and has links to information for readers
    • Two column layout; Post column and sidebar
    •  
    •  
    • Two column layout; Sidebar and post column
    • Three column layout; Sidebar, post column, sidebar
    • Three Column Layout; Post Column, Sidebar, Sidebar
    •  
    • Issues to consider when picking a blogging platform
      • How many people will blog for your company?
      • How comfortable are you with editing your blog’s template?
      • Do you want to host your blog on your website, or a separate domain?
      • Do you want a free blog platform, or can you pay a monthly fee?
    • Does Your Company Have the Resources to Blog?
      • Two issues to consider:
      • Do you have the time?
      • Do you have the people?
    • Your blog does not have an expiration date… … can you commit to it from now on? http://www.flickr.com/photos/indieman/
    • Pick bloggers that are happy and passionate Not people that would rather do something else… Not people that would rather be doing something else http://www.flickr.com/photos/cameronparkins Pick bloggers that are happy and passionate
    • Qualifications for blogging?
      • People who are passionate about blogging and social media
      • People who are passionate about your company
      • People who are passionate about connecting and helping your customers
      • People who can write
    • Should your CEO blog?
    • A group blog is a very popular choice
    •  
    • Letting your evangelists blog for you can be a great idea
    • SmartTools: Blog Marketing
    • Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com
    • Ann Handley
      • Chief Content Officer
      • MarketingProfs
      • www.marketingprofs.com
      • [email_address]
      • Twitter.com/marketingprofs