Walt Disney Co.<br />Three weeks, 300+ tweets<br />Hashtag #disneysa<br />Short, trackable links<br />
Walt Disney Co.<br />“Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”<br />- Melanie Notkin<br />
Began hosting tweet-ups</li></li></ul><li>The Coffee Groundz<br />“My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”<br />—J.R. Cohen<br />
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