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    Three social media f words and five companies that use them Three social media f words and five companies that use them Presentation Transcript

    • Three Social Media F-Words (& Five Companies That Use Them)
      Ann Handley
      Chief Content OfficerMarketingProfs
      @marketingprofs on Twitter
    • Not the same old twitter stories
    • Who’s doing this well?
    • Who’s doing this well?
    • Who’s doing this well?
    • Walt Disney Co.
    • Walt Disney Co.
      Three weeks, 300+ tweets
      Hashtag #disneysa
      Short, trackable links
    • Walt Disney Co.
      “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”
      - Melanie Notkin
    • The Coffee Groundz
    • The Coffee Groundz
      • First to-go order on Twitter
      • Lots of publicity
      • Began hosting tweet-ups
    • The Coffee Groundz
      “My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”
      —J.R. Cohen
    • General Mills
    • General Mills
      • 25,000 Facebook fans
      • Unexpected volume of interaction
      • Let the customers take control
    • Intel
    • Intel
    • Intel
      • Two ways to participate: submit animation or vote
      • Short and long-term incentives for winners
      • 56k Facebook fans, 17k downloads, 101 countries
      • Final film shown worldwide
    • Forty
      ?
      ?
      ?
    • Forty
    • Forty
      13,000 people in targeted audience
      Staff photos better than logo ads
      1 million+ impressions (~80/person)
      Forty’s team more recognizable
      Less than $400
    • Got any ideas yet?
    • 43 case studies
    • About Us
      Founded in January 2000
      362,000 marketing professionals
      Articles, case studies, research reports, online seminars, and more
      Basic (free) and Pro ($279/year) membership options
      www.marketingprofs.com/join