• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,719
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
24
Comments
2
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Three Social Media F-Words (& Five Companies That Use Them)
    Ann Handley
    Chief Content OfficerMarketingProfs
    @marketingprofs on Twitter
  • 2. Not the same old twitter stories
  • 3. Who’s doing this well?
  • 4. Who’s doing this well?
  • 5. Who’s doing this well?
  • 6. Walt Disney Co.
  • 7. Walt Disney Co.
    Three weeks, 300+ tweets
    Hashtag #disneysa
    Short, trackable links
  • 8. Walt Disney Co.
    “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”
    - Melanie Notkin
  • 9. The Coffee Groundz
  • 10. The Coffee Groundz
    • First to-go order on Twitter
    • 11. Lots of publicity
    • 12. Began hosting tweet-ups
  • The Coffee Groundz
    “My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”
    —J.R. Cohen
  • 13. General Mills
  • 14. General Mills
    • 25,000 Facebook fans
    • 15. Unexpected volume of interaction
    • 16. Let the customers take control
  • Intel
  • 17. Intel
  • 18. Intel
    • Two ways to participate: submit animation or vote
    • 19. Short and long-term incentives for winners
    • 20. 56k Facebook fans, 17k downloads, 101 countries
    • 21. Final film shown worldwide
  • Forty
    ?
    ?
    ?
  • 22. Forty
  • 23. Forty
    13,000 people in targeted audience
    Staff photos better than logo ads
    1 million+ impressions (~80/person)
    Forty’s team more recognizable
    Less than $400
  • 24. Got any ideas yet?
  • 25. 43 case studies
  • 26. About Us
    Founded in January 2000
    362,000 marketing professionals
    Articles, case studies, research reports, online seminars, and more
    Basic (free) and Pro ($279/year) membership options
    www.marketingprofs.com/join