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Three social media f words and five companies that use them
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Three social media f words and five companies that use them



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  • 1. Three Social Media F-Words (& Five Companies That Use Them)
    Ann Handley
    Chief Content OfficerMarketingProfs
    @marketingprofs on Twitter
  • 2. Not the same old twitter stories
  • 3. Who’s doing this well?
  • 4. Who’s doing this well?
  • 5. Who’s doing this well?
  • 6. Walt Disney Co.
  • 7. Walt Disney Co.
    Three weeks, 300+ tweets
    Hashtag #disneysa
    Short, trackable links
  • 8. Walt Disney Co.
    “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”
    - Melanie Notkin
  • 9. The Coffee Groundz
  • 10. The Coffee Groundz
    • First to-go order on Twitter
    • 11. Lots of publicity
    • 12. Began hosting tweet-ups
  • The Coffee Groundz
    “My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”
    —J.R. Cohen
  • 13. General Mills
  • 14. General Mills
    • 25,000 Facebook fans
    • 15. Unexpected volume of interaction
    • 16. Let the customers take control
  • Intel
  • 17. Intel
  • 18. Intel
    • Two ways to participate: submit animation or vote
    • 19. Short and long-term incentives for winners
    • 20. 56k Facebook fans, 17k downloads, 101 countries
    • 21. Final film shown worldwide
  • Forty
  • 22. Forty
  • 23. Forty
    13,000 people in targeted audience
    Staff photos better than logo ads
    1 million+ impressions (~80/person)
    Forty’s team more recognizable
    Less than $400
  • 24. Got any ideas yet?
  • 25. 43 case studies
  • 26. About Us
    Founded in January 2000
    362,000 marketing professionals
    Articles, case studies, research reports, online seminars, and more
    Basic (free) and Pro ($279/year) membership options