Your SlideShare is downloading. ×
  • Like
Three social media f words and five companies that use them
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Three social media f words and five companies that use them

  • 2,739 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,739
On SlideShare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
24
Comments
2
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Three Social Media F-Words (& Five Companies That Use Them)
    Ann Handley
    Chief Content OfficerMarketingProfs
    @marketingprofs on Twitter
  • 2. Not the same old twitter stories
  • 3. Who’s doing this well?
  • 4. Who’s doing this well?
  • 5. Who’s doing this well?
  • 6. Walt Disney Co.
  • 7. Walt Disney Co.
    Three weeks, 300+ tweets
    Hashtag #disneysa
    Short, trackable links
  • 8. Walt Disney Co.
    “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”
    - Melanie Notkin
  • 9. The Coffee Groundz
  • 10. The Coffee Groundz
    • First to-go order on Twitter
    • 11. Lots of publicity
    • 12. Began hosting tweet-ups
  • The Coffee Groundz
    “My advice to businesses (using Twitter) is to just be yourself. That will take you farther than you could ever imagine.”
    —J.R. Cohen
  • 13. General Mills
  • 14. General Mills
    • 25,000 Facebook fans
    • 15. Unexpected volume of interaction
    • 16. Let the customers take control
  • Intel
  • 17. Intel
  • 18. Intel
    • Two ways to participate: submit animation or vote
    • 19. Short and long-term incentives for winners
    • 20. 56k Facebook fans, 17k downloads, 101 countries
    • 21. Final film shown worldwide
  • Forty
    ?
    ?
    ?
  • 22. Forty
  • 23. Forty
    13,000 people in targeted audience
    Staff photos better than logo ads
    1 million+ impressions (~80/person)
    Forty’s team more recognizable
    Less than $400
  • 24. Got any ideas yet?
  • 25. 43 case studies
  • 26. About Us
    Founded in January 2000
    362,000 marketing professionals
    Articles, case studies, research reports, online seminars, and more
    Basic (free) and Pro ($279/year) membership options
    www.marketingprofs.com/join