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Overheard at the MarketingProfs B2B Forum
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Overheard at the MarketingProfs B2B Forum


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Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.

Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.

Published in: Business
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    • 1. Overheard in Boston…May 4-5, 2010
    • 2. |2
      “It’s easier to teach a social media-savvy new hire about your company than
      it is to teach someone in your company how to embrace and use social
      media.” – Ron Casalotti, Bloomberg
    • 3. 3
      “Great marketers don’t just ask people to ‘come to me’…. Great marketers go to where the people are.”  - Mitch Joel, Twist Image
    • 4. |4
      “Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee.” – Laurie Kinsman, Ritchie Bros.
    • 5. |5
      “The best way to experience this event… is to get out of your comfort zone!”– Ann Handley, MarketingProfs
    • 6. As marketers, “your goal is now to be the best trade magazine publisher in your category.” – Kipp Bodnar, Hubspot
      Photo credit: Chris Penn
    • 7. |7
      “Do not interrupt what people are interested in; be what people are interested in.” - Carole Mahoney, Mahoney Internet Marketing
    • 8. |8
      “Email by itself is not enough. Partner with CRM, social media for best B2B results.”  - Joel Book, ExactTarget
    • 9. |9
      “It’s amazing what you can do in terms of personalization of email marketing when you tap automation tools….” - Sallie Anthony, Genworth Financial
      “Remember your logo is not your brand!” – via @Gigahaw
    • 10. |10
      “Is this retweetable?” – Ron Ploof, OC Media
    • 11. |11
      “What if you burned the ships…” as explorers to a new piece of land? “Would you market any differently?” – Mitch Joel
    • 12. |12
      “Market less, publish more.” – David Weinberger
    • 13. |13
      “Everything is ‘with,’ not ‘instead of.’” –
      Mitch Joel
    • 14. 14
      “No technology or tool makes you smart, helpful, interesting or valuable.” - Stephanie Miller, Return Path
    • 15. 15
      “Our brains are hard-wired to notice what’s different.” – Dave Thomas, SAS
    • 16. 16
      “Have realistic expectations about building a community. You can't be everything and do everything.” – Bob Knorpp, The Cool Beans Group
    • 17. |17
      “He’s speechless; he’s so happy! Thanks for a couple of great days in Boston!” – Katie Martell, Netprospex (and Harold)
    • 18. 18
      See you next time!
      SocialTech 2010: October 26, 2010
      Digital Marketing Forum: February 3-4, 2011