Overheard at the MarketingProfs B2B Forum
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Overheard at the MarketingProfs B2B Forum

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Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.

Quotes and photos from the MarketingProfs B2B Forum 2010 in Boston.

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Overheard at the MarketingProfs B2B Forum Overheard at the MarketingProfs B2B Forum Presentation Transcript

  • Overheard in Boston…May 4-5, 2010
  • |2
    “It’s easier to teach a social media-savvy new hire about your company than
    it is to teach someone in your company how to embrace and use social
    media.” – Ron Casalotti, Bloomberg
  • 3
    “Great marketers don’t just ask people to ‘come to me’…. Great marketers go to where the people are.”  - Mitch Joel, Twist Image
    View slide
  • |4
    “Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee.” – Laurie Kinsman, Ritchie Bros.
    View slide
  • |5
    “The best way to experience this event… is to get out of your comfort zone!”– Ann Handley, MarketingProfs
  • As marketers, “your goal is now to be the best trade magazine publisher in your category.” – Kipp Bodnar, Hubspot
    Photo credit: Chris Penn
    http://www.flickr.com/photos/financialaidpodcast
  • |7
    “Do not interrupt what people are interested in; be what people are interested in.” - Carole Mahoney, Mahoney Internet Marketing
  • |8
    “Email by itself is not enough. Partner with CRM, social media for best B2B results.”  - Joel Book, ExactTarget
  • |9
    “It’s amazing what you can do in terms of personalization of email marketing when you tap automation tools….” - Sallie Anthony, Genworth Financial
    “Remember your logo is not your brand!” – via @Gigahaw
  • |10
    “Is this retweetable?” – Ron Ploof, OC Media
  • |11
    “What if you burned the ships…” as explorers to a new piece of land? “Would you market any differently?” – Mitch Joel
  • |12
    “Market less, publish more.” – David Weinberger
  • |13
    “Everything is ‘with,’ not ‘instead of.’” –
    Mitch Joel
  • 14
    “No technology or tool makes you smart, helpful, interesting or valuable.” - Stephanie Miller, Return Path
  • 15
    “Our brains are hard-wired to notice what’s different.” – Dave Thomas, SAS
  • 16
    “Have realistic expectations about building a community. You can't be everything and do everything.” – Bob Knorpp, The Cool Beans Group
  • |17
    “He’s speechless; he’s so happy! Thanks for a couple of great days in Boston!” – Katie Martell, Netprospex (and Harold)
  • 18
    See you next time!
    SocialTech 2010: October 26, 2010
    Digital Marketing Forum: February 3-4, 2011
    http://www.marketingprofs.com/events