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Sem conference 100613_1140 (2)
 

Sem conference 100613_1140 (2)

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  • Shpould link to Youtube video: http://www.youtube.com/watch?v=2lXh2n0aPyw

Sem conference 100613_1140 (2) Sem conference 100613_1140 (2) Presentation Transcript

  • Copyright © 2013 Exercise Works!The use of social media to promoteexercise advice and informationto communities that are atrisk of inactivityAnn GatesFounder of Exercise Works!
  • Copyright © 2013 Exercise Works!http://www.cdc.gov/socialmedia/Tools/guidelines/Why social media for exercise?
  • Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.Facebook.com
  • Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.Twitter.com
  • Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.YouTube.com
  • Copyright © 2013 Exercise Works!Why social media for exercisemessage? #trendIncrease the timelyspread and potentialimpact of health andsafety informationSource: Flickr/Takacdi75
  • Copyright © 2013 Exercise Works!
  • Copyright © 2013 Exercise Works!Leverage audience networks tofacilitate information sharingSource: BMJ Group Blogs - www.blogs.bmj.com
  • Copyright © 2013 Exercise Works!
  • Copyright © 2013 Exercise Works!Expands reach toinclude broader,more diverseaudienceshttp://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
  • Copyright © 2013 Exercise Works!
  • Copyright © 2013 Exercise Works!Personalize and reinforce health messagesthat can be more easily tailored ortargeted to particular audiencesRoyal College of Physicians. Action on obesity: comprehensive care for all. Report of a workingparty. London: RCP, 2013.
  • Copyright © 2013 Exercise Works!The data show that in places where @Facebookusers have more activity-related interests, there isa lower prevalence of obesity and overweight.They reveal how social media data can augmentpublic health surveillance by giving publichealth researchers access to population-levelinformation that they cant otherwise get.Facebook may be a useful indicatorfor tracking obesityhttp://www.medicalnewstoday.com/articles/259750.php
  • Copyright © 2013 Exercise Works!Facilitate interactive communication,connection and public engagementSource:http://www.cdc.gov/won/overview/index.htm
  • Copyright © 2013 Exercise Works!Facilitate interactive communication,connection and public engagementSource:http://www.cdc.gov/won/overview/index.htmFancy a game of tennis?
  • Copyright © 2013 Exercise Works!Facilitate interactive communication,connection and public engagementSource:http://www.cdc.gov/won/overview/index.htmSuns out, fancy a walk?
  • Copyright © 2013 Exercise Works!Empower people to make saferand healthier decisionsSource:http://www.cdc.gov/won/overview/index.htm
  • Copyright © 2013 Exercise Works!Evidence for exercise as amedicine is indisputable!http://www.youtube.com/watch?v=aUaInS6HIGo
  • Copyright © 2013 Exercise Works!23 1/2 Hours Arabic translationYouTube Viral spread timelineSource: http://bit.ly/S9L0N0
  • Copyright © 2013 Exercise Works!Arabictranslation!Arabic translation reached YouTubeGlobal weekly Top 10Source: YouTube.com
  • Copyright © 2013 Exercise Works!Age range of male/femaleviewing figuresSource: BMJ Group Blogs - www.blogs.bmj.com
  • Copyright © 2013 Exercise Works!EnglishversionSaudi Arabia viewing figures for English versionAdd on effects to other health messagesArabicversionReproduced by permission of Dr Mike Evans
  • Copyright © 2013 Exercise Works! Arabic version predominantly via Facebook Interesting as launch was predominantly via @Twitter Faster than English version spread initially!English version significantly spread via Facebook despite extensiveuse of @Twitter via @Exerciseworks?!Sharing characteristics via social mediaInteresting to know social media preferenceswhen sending out health messages!Source: Youtube analytics
  • Copyright © 2013 Exercise Works! Viral social media spread of importanthealth messages works! Specific targeted viral media campaigns need toask ‘Tick this box if this video will change yourbehaviour to exercise’ If we use the same methods as we have alwaysdone, then inactivity will still be a global problem! will revolutionise the way we deliverand implement key health messages aroundphysical activity!Take home messages
  • Copyright © 2013 Exercise Works!The Fun Theory - thefuntheory.comPiano stairs - Thefuntheory.com - Rollghetsteorin.se
  • Copyright © 2013 Exercise Works!This would be somuch easier viaYouTube @Twitteror Facebook!Guess Ibetterexercisethen!Source: Reproduced via CartoonStock
  • Copyright © 2013 Exercise Works!Ann GatesFounder of Exercise Works!Exercise-Works Ltd@exerciseworksexerciseworks