British dietetic conference london 2013
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British dietetic conference london 2013

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Talk for @LondonBDA on being media savvy in health

Talk for @LondonBDA on being media savvy in health

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    British dietetic conference london 2013 British dietetic conference london 2013 Presentation Transcript

    • the use of social media to promote your professional business Ann Gates Founder of Exercise Works! Copyright © 2013 Exercise Works!
    • why social media in health? http://www.cdc.gov/socialmedia/Tools/guidelines/ http://www.rcgp.org.uk/social-media Copyright © 2013 Exercise Works!
    • Facebook.com Source: www.jeffbullas.com. These numbers are approximate. Copyright © 2013 Exercise Works!
    • Twitter.com Source: www.jeffbullas.com. These numbers are approximate. Copyright © 2013 Exercise Works!
    • YouTube.com Source: www.jeffbullas.com. These numbers are approximate. Copyright © 2013 Exercise Works!
    • why social media for dieticians? increase the timely spread and potential impact of health and safety information to sell ‘you’ and your expertise Source: http://www.bda.uk.com/news/131011TrustADietitian.html Copyright © 2013 Exercise Works!
    • benefits and risks of social media • establishing wider and more diverse social and professional networks • engaging with the public and colleagues in debates, locally and globally • facilitating public access to accurate health information • improving patient access to services • loss of personal privacy • potential breaches of confidentiality • online behaviour that might be perceived as unprofessional, offensive or inappropriate by others • risks of posts being reported by the media or sent to employers/press Copyright © 2013 Exercise Works!
    • 10 essential do’s and don’ts 1. Be aware of the image you present online and manage this proactively 6. Contribute your expertise, insights and experience 2. Recognise that the personal and professional can’t always be separated 7. Treat others with consideration, politeness and respect 3. Engage with the public but be cautious of giving personal advice 8. Remember that other people may be watching you (e.g. 12,000 followers!!) 4. Respect the privacy of all patients, especially the vulnerable 9. Support your colleagues and intervene when necessary 5. Show your human side, but maintain professional boundaries 10. Test out innovative ideas, learn from mistakes – and have fun! Copyright © 2013 Exercise Works!
    • @exerciseworks tips on social media….. • be professional at all times • maintain your business ‘image’ and quality • tweet or FB in a timely fashion • be informative and current • be engaging • ‘tell a story’ that helps change behaviour • be consistent with brand/image/business vision • develop zero tolerance to malpractice Copyright © 2013 Exercise Works!
    • social media can influence individuals or millions! Reproduced by permission of Dr Mike Evans Copyright © 2013 Exercise Works!
    • social media can leverage audience networks to facilitate information sharing- write a blog! Source: BMJ Group Blogs - www.blogs.bmj.com Copyright © 2013 Exercise Works!
    • expands reach to include broader, more diverse audiences http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf Copyright © 2013 Exercise Works!
    • personalize and reinforce health messages that can be more easily tailored or targeted to particular audiences Copyright © 2013 Exercise Works! Royal College of Physicians. Action on obesity: comprehensive care for all. Report of a working party. London: RCP, 2013.
    • social media may be a useful research indicator for tracking obesity The data show that in places where @Facebook users have more activity-related interests, there is a lower prevalence of obesity and overweight. They reveal how social media data can augment public health surveillance by giving public health researchers access to population-level information that they can't otherwise get. http://www.medicalnewstoday.com/articles/259750.php Copyright © 2013 Exercise Works!
    • facilitate interactive communication, connection and public engagement Source:http://www.cdc.gov/won/overview/index.htm Copyright © 2013 Exercise Works!
    • facilitate interactive communication, connection and public engagement Fancy a game of tennis? Source:http://www.cdc.gov/won/overview/index.htm Copyright © 2013 Exercise Works!
    • facilitate interactive communication, connection and public engagement Suns out, fancy a walk? Source:http://www.cdc.gov/won/overview/index.htm Copyright © 2013 Exercise Works!
    • empower people to make safer and healthier decisions- get to love info-graphics! Source:http://www.cdc.gov/won/overview/index.htm Copyright © 2013 Exercise Works!
    • you can use social media to worldwide effect! http://www.youtube.com/watch?v=aUaInS6HIGo Copyright © 2013 Exercise Works!
    • This would be so much easier via YouTube @Twitter Guess I or Facebook! better exercise then! Source: Reproduced via CartoonStock Copyright © 2013 Exercise Works!
    • exerciseworks Exercise-Works Ltd @exerciseworks Ann Gates Founder of Exercise Works! Copyright © 2013 Exercise Works!