What Web 2.0 Can Do For You


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This talk identified a number of activities (carried out by libraries, museums and archives) that can be supported by using social web services.

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What Web 2.0 Can Do For You

  1. 1. What Web 2.0 can do for you Ann Chapman UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) About this Talk This talk will look at how you can use the social web to support the work of your organisation http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/ Twitter: http://twitter.com/ukolnculture/ Email: [email_address]
  2. 2. Web 2.0 is many things
  3. 3. What defines Web 2.0? <ul><li>It’s an attitude – not technical standards </li></ul><ul><ul><li>Always evolving </li></ul></ul><ul><ul><li>Can be ephemeral </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Openness and trust </li></ul></ul><ul><ul><li>Simple to use </li></ul></ul><ul><ul><li>Often free to use </li></ul></ul>
  4. 4. What is the Social Web? Communication Social networks Sharing content The spaces where people are already
  5. 5. Social Web Users <ul><li>Who? </li></ul><ul><ul><li>Many grew up with Web 2.0 </li></ul></ul><ul><ul><li>But not just the young - silver surfers </li></ul></ul><ul><ul><li>People with disabilities </li></ul></ul><ul><li>What for? </li></ul><ul><ul><li>See Web 2.0 as a social environment </li></ul></ul><ul><ul><li>Use Web 2.0 for personal storage </li></ul></ul><ul><ul><li>Share content via Web 2.0 </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>Devices may determine type of service use </li></ul></ul><ul><ul><li>Age may steer choice of service types </li></ul></ul>
  6. 6. Did You Know? <ul><li>Fact </li></ul><ul><li>72% of internet population are on at least one social network </li></ul><ul><li>Twitter gets 300,000 new users every day </li></ul>Figures above from: 52 Cool Facts about social media (http:bit.ly/aoczDA) 13 Mind-blowing facts on social media (http:bit.ly/9HDprr) Alerted to these by: Phil Bradley column in CILIP Update
  7. 7. Where Do You Start? <ul><li>Don’t start with ‘ We need to blog ’ </li></ul><ul><li>But ask yourself </li></ul><ul><ul><li>What do I want to achieve? </li></ul></ul><ul><ul><li>Who do I want to make contact with? </li></ul></ul><ul><ul><li>What are their likely interests? </li></ul></ul><ul><ul><li>What do they use? </li></ul></ul>
  8. 8. Task = Communicate <ul><li>Think Web 2.0 “ as well as ” </li></ul><ul><ul><li>Not instead of Web page, RSS feed, posters and fliers, etc. </li></ul></ul><ul><li>Activities </li></ul><ul><ul><li>Holiday challenges for children </li></ul></ul><ul><ul><li>Touch sessions for visually impaired people </li></ul></ul><ul><li>News </li></ul><ul><ul><li>Announcements and reminders </li></ul></ul><ul><ul><li>Changes (to opening hours, services, contact details, etc.) </li></ul></ul><ul><ul><li>Emergencies (closed by snow, floods, power cuts) </li></ul></ul>
  9. 9. Communicate by … <ul><li>Activities </li></ul><ul><ul><li>Blogs, Twitter, Web pages </li></ul></ul><ul><li>News – general </li></ul><ul><ul><li>Blogs as well as home page and RSS feeds </li></ul></ul><ul><li>News - emergency </li></ul><ul><ul><li>Twitter: re-tweets mean a message can reach a wide audience very quickly </li></ul></ul><ul><ul><li>Update your Facebook page and set up automatic tweets </li></ul></ul>
  10. 10. Communicate using … <ul><li>Blogs </li></ul><ul><ul><li>Posts can vary in length. </li></ul></ul><ul><ul><li>Blogging services - the most commonly used are: Blogger, Wordpress, TypePad </li></ul></ul><ul><li>Micro-blogs </li></ul><ul><ul><li>Twitter is currently the most used </li></ul></ul><ul><ul><li>Short messages – 140 character max </li></ul></ul><ul><ul><li>But there are others, e.g. Tumblr, Plurk, Emote.in, Beeing, Jaiku and identi.ca. </li></ul></ul>
  11. 11. http://britishlibrary.typepad.co.uk/patentsblog/
  12. 12. http://blog.hertfordmuseum.org/
  13. 13. http://twitter.com/bristollibrary
  14. 14. http://twitter.com/devonlibraries **Devon Libraries update twitter via facebook
  15. 15. Character Twitter Accounts <ul><li>Why? </li></ul><ul><ul><li>Establishing a character makes it more personal </li></ul></ul><ul><ul><li>Can be quirky and eye-catching </li></ul></ul><ul><ul><li>It’s fun – appeals to the young (and not so young?) </li></ul></ul><ul><ul><li>Builds a link to the organisation </li></ul></ul>
  16. 16. http://twitter.com/nathistorywhale
  17. 17. http://twitter.com/iamhenryviii
  18. 18. https://twitter.com/YuffyMOH
  19. 19. Task = Building Communities <ul><li>Reading groups </li></ul><ul><li>Friends of the (museum/library/archive) </li></ul><ul><li>Local history groups </li></ul>
  20. 20. Build Community by … <ul><li>Reading groups </li></ul><ul><ul><li>Continue discussion from meetings </li></ul></ul><ul><ul><li>Enable housebound / sensory impaired to join in </li></ul></ul><ul><ul><li>Blogs or wikis </li></ul></ul><ul><li>Friends of the museum – promote activities </li></ul><ul><ul><li>Facebook groups </li></ul></ul><ul><li>Local history group - share content </li></ul><ul><ul><li>Flickr group </li></ul></ul>
  21. 21. http://thebookcase.wetpaint.com/
  22. 22. http://teenreadinggroup.wetpaint.com/
  23. 23. http://www.librarything.com/groups/byairlandseahampshir Hampshire special collections awards public vote
  24. 24. http://www.nmm.ac.uk/about/youth/ http://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mf
  25. 25. Task = Staff Development <ul><li>The problems </li></ul><ul><ul><li>Little or no budget </li></ul></ul><ul><ul><li>Limited staff time to attend courses </li></ul></ul><ul><ul><li>Staff located in multiple locations </li></ul></ul><ul><ul><li>Part-time staff – timetabling issues </li></ul></ul><ul><ul><li>Staff at different levels of experience </li></ul></ul>
  26. 26. Develop Staff Skills by … <ul><li>23 Things programmes </li></ul><ul><ul><li>Staff follow at own rate </li></ul></ul><ul><ul><li>Useful refresher to retain skills </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>Follow someone else’s blog or wiki </li></ul></ul><ul><ul><li>Develop your own training course (and staff manual) as a blog or wiki </li></ul></ul><ul><ul><li>Use / create resources on YouTube and Slideshare </li></ul></ul>
  27. 27. http://23things.wetpaint.com/ Portsmouth & Surrey
  28. 28. http://devlibs23things.wordpress.com/
  29. 29. Task = Share Content <ul><li>Why? </li></ul><ul><ul><li>People like to contribute </li></ul></ul><ul><ul><ul><li>Harness popularity of Flickr and YouTube </li></ul></ul></ul><ul><ul><li>Enrich the experience </li></ul></ul><ul><ul><ul><li>Not just on the day </li></ul></ul></ul><ul><ul><ul><li>Putting things in context </li></ul></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><ul><li>Build engagement </li></ul></ul></ul><ul><ul><ul><li>Gain additional resources / information </li></ul></ul></ul>
  30. 30. Share Content by … <ul><li>Blogs </li></ul><ul><ul><li>Local history – post on topic, people add information through comments </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li>Your photos lacking date/place/names </li></ul></ul><ul><ul><li>Their photos: current events, historical </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>Curator talks on specific objects </li></ul></ul><ul><ul><li>Author talks </li></ul></ul><ul><ul><li>Oral history interviews </li></ul></ul>
  31. 31. http://www.flickr.com/photos/devonlibraries/
  32. 32. What Else Could I Use? <ul><li>Podcasts (via YouTube) </li></ul><ul><ul><li>Can be audio or video </li></ul></ul><ul><ul><li>Oral history interviews, author talks </li></ul></ul><ul><ul><li>‘ How to’ talks </li></ul></ul><ul><li>Brian Kelly on Web 2.0 (video podcast on YouTube) </li></ul><ul><li>http://www.youtube.com/watch?v=axoRFdINQRc </li></ul><ul><li>Librarything </li></ul><ul><ul><li>Free up to 200 titles, or small fee above that </li></ul></ul><ul><ul><li>‘ New to the library’ collection </li></ul></ul><ul><ul><li>Virtual bookshelf on a topic </li></ul></ul><ul><ul><li>Reading group resource </li></ul></ul>
  33. 33. Questions <ul><li>Any questions? </li></ul>Name : Ann Chapman Address : UKOLN, University of Bath, BATH, UK Email : a.d.chapman@ukoln.ac.uk Web site : http://www.ukoln.ac.uk/ Blog : http://blogs.ukoln.ac.uk/cultural-heritage/