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What Web 2.0 Can Do For You

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This talk identified a number of activities (carried out by libraries, museums and archives) that can be supported by using social web services.

This talk identified a number of activities (carried out by libraries, museums and archives) that can be supported by using social web services.

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  • 1. What Web 2.0 can do for you Ann Chapman UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) About this Talk This talk will look at how you can use the social web to support the work of your organisation http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/ Twitter: http://twitter.com/ukolnculture/ Email: [email_address]
  • 2. Web 2.0 is many things
  • 3. What defines Web 2.0?
    • It’s an attitude – not technical standards
      • Always evolving
      • Can be ephemeral
      • Participation
      • Openness and trust
      • Simple to use
      • Often free to use
  • 4. What is the Social Web? Communication Social networks Sharing content The spaces where people are already
  • 5. Social Web Users
    • Who?
      • Many grew up with Web 2.0
      • But not just the young - silver surfers
      • People with disabilities
    • What for?
      • See Web 2.0 as a social environment
      • Use Web 2.0 for personal storage
      • Share content via Web 2.0
    • How?
      • Devices may determine type of service use
      • Age may steer choice of service types
  • 6. Did You Know?
    • Fact
    • 72% of internet population are on at least one social network
    • Twitter gets 300,000 new users every day
    Figures above from: 52 Cool Facts about social media (http:bit.ly/aoczDA) 13 Mind-blowing facts on social media (http:bit.ly/9HDprr) Alerted to these by: Phil Bradley column in CILIP Update
  • 7. Where Do You Start?
    • Don’t start with ‘ We need to blog ’
    • But ask yourself
      • What do I want to achieve?
      • Who do I want to make contact with?
      • What are their likely interests?
      • What do they use?
  • 8. Task = Communicate
    • Think Web 2.0 “ as well as ”
      • Not instead of Web page, RSS feed, posters and fliers, etc.
    • Activities
      • Holiday challenges for children
      • Touch sessions for visually impaired people
    • News
      • Announcements and reminders
      • Changes (to opening hours, services, contact details, etc.)
      • Emergencies (closed by snow, floods, power cuts)
  • 9. Communicate by …
    • Activities
      • Blogs, Twitter, Web pages
    • News – general
      • Blogs as well as home page and RSS feeds
    • News - emergency
      • Twitter: re-tweets mean a message can reach a wide audience very quickly
      • Update your Facebook page and set up automatic tweets
  • 10. Communicate using …
    • Blogs
      • Posts can vary in length.
      • Blogging services - the most commonly used are: Blogger, Wordpress, TypePad
    • Micro-blogs
      • Twitter is currently the most used
      • Short messages – 140 character max
      • But there are others, e.g. Tumblr, Plurk, Emote.in, Beeing, Jaiku and identi.ca.
  • 11. http://britishlibrary.typepad.co.uk/patentsblog/
  • 12. http://blog.hertfordmuseum.org/
  • 13. http://twitter.com/bristollibrary
  • 14. http://twitter.com/devonlibraries **Devon Libraries update twitter via facebook
  • 15. Character Twitter Accounts
    • Why?
      • Establishing a character makes it more personal
      • Can be quirky and eye-catching
      • It’s fun – appeals to the young (and not so young?)
      • Builds a link to the organisation
  • 16. http://twitter.com/nathistorywhale
  • 17. http://twitter.com/iamhenryviii
  • 18. https://twitter.com/YuffyMOH
  • 19. Task = Building Communities
    • Reading groups
    • Friends of the (museum/library/archive)
    • Local history groups
  • 20. Build Community by …
    • Reading groups
      • Continue discussion from meetings
      • Enable housebound / sensory impaired to join in
      • Blogs or wikis
    • Friends of the museum – promote activities
      • Facebook groups
    • Local history group - share content
      • Flickr group
  • 21. http://thebookcase.wetpaint.com/
  • 22. http://teenreadinggroup.wetpaint.com/
  • 23. http://www.librarything.com/groups/byairlandseahampshir Hampshire special collections awards public vote
  • 24. http://www.nmm.ac.uk/about/youth/ http://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mf
  • 25. Task = Staff Development
    • The problems
      • Little or no budget
      • Limited staff time to attend courses
      • Staff located in multiple locations
      • Part-time staff – timetabling issues
      • Staff at different levels of experience
  • 26. Develop Staff Skills by …
    • 23 Things programmes
      • Staff follow at own rate
      • Useful refresher to retain skills
    • How?
      • Follow someone else’s blog or wiki
      • Develop your own training course (and staff manual) as a blog or wiki
      • Use / create resources on YouTube and Slideshare
  • 27. http://23things.wetpaint.com/ Portsmouth & Surrey
  • 28. http://devlibs23things.wordpress.com/
  • 29. Task = Share Content
    • Why?
      • People like to contribute
        • Harness popularity of Flickr and YouTube
      • Enrich the experience
        • Not just on the day
        • Putting things in context
      • Benefits
        • Build engagement
        • Gain additional resources / information
  • 30. Share Content by …
    • Blogs
      • Local history – post on topic, people add information through comments
    • Flickr
      • Your photos lacking date/place/names
      • Their photos: current events, historical
    • YouTube
      • Curator talks on specific objects
      • Author talks
      • Oral history interviews
  • 31. http://www.flickr.com/photos/devonlibraries/
  • 32. What Else Could I Use?
    • Podcasts (via YouTube)
      • Can be audio or video
      • Oral history interviews, author talks
      • ‘ How to’ talks
    • Brian Kelly on Web 2.0 (video podcast on YouTube)
    • http://www.youtube.com/watch?v=axoRFdINQRc
    • Librarything
      • Free up to 200 titles, or small fee above that
      • ‘ New to the library’ collection
      • Virtual bookshelf on a topic
      • Reading group resource
  • 33. Questions
    • Any questions?
    Name : Ann Chapman Address : UKOLN, University of Bath, BATH, UK Email : a.d.chapman@ukoln.ac.uk Web site : http://www.ukoln.ac.uk/ Blog : http://blogs.ukoln.ac.uk/cultural-heritage/