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Marketing Roundtable - November 12, 2013 - Your Iditarod-Entrepreneurs in the Race
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Marketing Roundtable - November 12, 2013 - Your Iditarod-Entrepreneurs in the Race

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Transcript

  • 1. Mush! Mush! Michelle Massey Barnes Photography Charlie Steen, ThoughtWell Media Nick Turnbull, Turtle Cell
  • 2. Your Marketing Race 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  • 3. Your Marketing Mentors Bob Diakow, Brand Development John Eaton, 401k GPS Marcia Luke Van-Diik, Move Communications
  • 4. Michelle Massey Barnes Photography
  • 5. Michelle Massey Barnes Photography 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  • 6. Charlie Steen, ThoughtWell Media
  • 7. Charlie Steen, ThoughtWell Media 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  • 8. Nick Turnbull, Turtle Cell
  • 9. Nick Turnbull, Turtle Cell 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  • 10. Strategy > Action > Pain > Plan
  • 11. Michelle Massey Barnes Photography 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  • 12. Charlie Steen, ThoughtWell Media Photography 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  • 13. Nick Turnbull, Turtle Cell 1. What is my business, and what makes it special or unique? 2. How does my business differentiation meet a need and create value for customers? 3. What am I doing now to market my business? 4. What is my biggest business challenge or pain right now? 5. What specific marketing steps will I take, in the next six months, to address this pain – or pursue this opportunity?
  • 14. Questions?
  • 15. See you again in May!
  • 16. Next Marketing Roundtable Program: Go Fish: Customer Attraction Moderator: Sean Hickey