Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
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Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014

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    Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014 Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014 Presentation Transcript

    • January 14, 2013
    • Jumpstart Presenters David Bloom, Factotem Larry Eiler, Eiler Communication Scott Hauman, New Foundry
    • David Bloom, Factotem
    • Bloom’s Clues • • • 4 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
    • Product Lifecycle Marketing 5
    • Product Lifecycle Marketing 6
    • Product Lifecycle Marketing 7
    • Product Lifecycle Marketing 8
    • Bloom’s Clues • • • 9 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
    • Adopt Customer Language 10
    • Adopt Customer Language 11
    • Bloom’s Clues • • • 12 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
    • The Law of Two Ears 13
    • The Law of Two Ears 14
    • The Law of Two Ears 15
    • Bloom’s Clues • • • 16 Top Tip #1 Product Lifecycle Marketing Top Tip #2 Adopt Customer Language Top Tip #3 The Law of Two Ears
    • Larry Eiler, Eiler Communications
    • Always Thought leadership Relationships Speed Third party credibility Authenticity Facts Story telling Preparedness
    • PR Then Now Reporter Blogger Direct Mail SMS In-Person Media Tour Phone Call or Skype Social media infancy SM driving instant gratification In the news in a day or so News seconds old Press conference Twitter chat Impressions Influence Product photo Pinterest Your product Your viewpoint
    • PR Then News clips User feedback Paper press kit Focus group Live demo Evening news TV Spreadsheet Online news Now News links Social media chatter Content on a stick Facebook friends Video Twitter You Tube Infographics Mobile news app
    • Scott Hauman, New Foundry