January 14, 2013
Jumpstart Presenters
David Bloom, Factotem
Larry Eiler, Eiler Communication
Scott Hauman, New Foundry
David Bloom, Factotem
Bloom’s Clues

•

•

•
4

Clue #1
Product Lifecycle Marketing

Clue #2
Adopt Customer Language

Clue #3
The Law of Two Ear...
Product Lifecycle Marketing

5
Product Lifecycle Marketing

6
Product Lifecycle Marketing

7
Product Lifecycle Marketing

8
Bloom’s Clues

•

•

•
9

Clue #1
Product Lifecycle Marketing

Clue #2
Adopt Customer Language

Clue #3
The Law of Two Ear...
Adopt Customer Language

10
Adopt Customer Language

11
Bloom’s Clues

•

•

•
12

Clue #1
Product Lifecycle Marketing

Clue #2
Adopt Customer Language

Clue #3
The Law of Two Ea...
The Law of Two Ears

13
The Law of Two Ears

14
The Law of Two Ears

15
Bloom’s Clues

•

•

•
16

Top Tip #1
Product Lifecycle Marketing

Top Tip #2
Adopt Customer Language

Top Tip #3
The Law ...
Larry Eiler, Eiler Communications
Always
Thought leadership
Relationships
Speed
Third party credibility
Authenticity
Facts
Story telling
Preparedness
PR
Then
Now
Reporter
Blogger
Direct Mail
SMS
In-Person Media Tour
Phone Call or Skype
Social media infancy
SM driving inst...
PR
Then
News clips
User feedback
Paper press kit
Focus group
Live demo
Evening news
TV
Spreadsheet
Online news

Now
News l...
Scott Hauman, New Foundry
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
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Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014

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Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014

  1. 1. January 14, 2013
  2. 2. Jumpstart Presenters David Bloom, Factotem Larry Eiler, Eiler Communication Scott Hauman, New Foundry
  3. 3. David Bloom, Factotem
  4. 4. Bloom’s Clues • • • 4 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
  5. 5. Product Lifecycle Marketing 5
  6. 6. Product Lifecycle Marketing 6
  7. 7. Product Lifecycle Marketing 7
  8. 8. Product Lifecycle Marketing 8
  9. 9. Bloom’s Clues • • • 9 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
  10. 10. Adopt Customer Language 10
  11. 11. Adopt Customer Language 11
  12. 12. Bloom’s Clues • • • 12 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
  13. 13. The Law of Two Ears 13
  14. 14. The Law of Two Ears 14
  15. 15. The Law of Two Ears 15
  16. 16. Bloom’s Clues • • • 16 Top Tip #1 Product Lifecycle Marketing Top Tip #2 Adopt Customer Language Top Tip #3 The Law of Two Ears
  17. 17. Larry Eiler, Eiler Communications
  18. 18. Always Thought leadership Relationships Speed Third party credibility Authenticity Facts Story telling Preparedness
  19. 19. PR Then Now Reporter Blogger Direct Mail SMS In-Person Media Tour Phone Call or Skype Social media infancy SM driving instant gratification In the news in a day or so News seconds old Press conference Twitter chat Impressions Influence Product photo Pinterest Your product Your viewpoint
  20. 20. PR Then News clips User feedback Paper press kit Focus group Live demo Evening news TV Spreadsheet Online news Now News links Social media chatter Content on a stick Facebook friends Video Twitter You Tube Infographics Mobile news app
  21. 21. Scott Hauman, New Foundry

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