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Michigan Marketing Minds - March 11, 2014 - Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market
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Michigan Marketing Minds - March 11, 2014 - Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market

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  • 1. #M3X2014
  • 2. Women-Owned and Minority Business: Bringing Distinctive Solutions to the Market #M3X2014
  • 3. Moderator • Linda Girard – Principal, Pure Visibility @lgirard #M3X2014
  • 4. Panelists • Gretchen Hopp Doyle – CIC, President, Baker-Hopp & Yee • Jami Moore – President, JEM Tech Group • Anistia Phiaria Thomas – President, The Anistia Thomas Agency, Farmers Insurance, President, Ann Arbor Ypsilanti Black Chamber of Commerce • Pamela Smith – Program Manager, WBENC – Women’s Business Enterprise National Council #M3X2014
  • 5. Discussion: Taking complex products and services to market from a woman’s (POV) point of view. #M3X2014
  • 6. Q1 Tell us your story! How and why did you start your business? What inspired you to create it? #M3X2014
  • 7. Q2 What obstacles and advantages did you find yourself having as a minority/woman business owner? #M3X2014
  • 8. Q3 All of you have a complex product/service. Can you share examples of how you have taken your products/services to market? Where do you start? #M3X2014
  • 9. Q4 In going to market, have you experienced advantages in being a minority/woman owned business? #M3X2014
  • 10. Q5 How do you measure success…how do you know if it’s working? #M3X2014
  • 11. Q6 What advice would you give men in working with minority/women business owners? #M3X2014
  • 12. Q7 What are the top three recommendations you would give other women inspired to start a business? #M3X2014
  • 13. Q8 What do you see as the future for going to market with complex services? What will the biggest opportunities and obstacles be? #M3X2014
  • 14. Your homework: Just Do It! #M3X2014
  • 15. Michigan Marketing Minds Next Program: April 8th Visual Persuasion Janice Milhem, Milhem Images