Michigan Marketing Minds - March 11, 2014 - Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market
Women-Owned and Minority Business:
Bringing Distinctive Solutions to the Market
• Linda Girard – Principal, Pure Visibility
• Gretchen Hopp Doyle – CIC, President, Baker-Hopp &
• Jami Moore – President, JEM Tech Group
• Anistia Phiaria Thomas – President, The Anistia Thomas
Agency, Farmers Insurance, President, Ann Arbor Ypsilanti Black
Chamber of Commerce
• Pamela Smith – Program Manager, WBENC – Women’s
Business Enterprise National Council
Taking complex products and services
to market from a woman’s (POV) point
Tell us your story! How and why did
you start your business? What inspired
you to create it?
What obstacles and advantages did
you find yourself having as a
minority/woman business owner?
All of you have a complex
product/service. Can you share
examples of how you have taken your
products/services to market? Where
do you start?
In going to market, have you
experienced advantages in being a
minority/woman owned business?
How do you measure success…how do
you know if it’s working?
What advice would you give men in
working with minority/women
What are the top three
recommendations you would give
other women inspired to start a
What do you see as the future for
going to market with complex
What will the biggest opportunities
and obstacles be?