#M3X2014
Women-Owned and Minority Business:
Bringing Distinctive Solutions to the Market
#M3X2014
Moderator
• Linda Girard – Principal, Pure Visibility
@lgirard
#M3X2014
Panelists
• Gretchen Hopp Doyle – CIC, President, Baker-Hopp &
Yee
• Jami Moore – President, JEM Tech Group
• Anistia Phia...
Discussion:
Taking complex products and services
to market from a woman’s (POV) point
of view.
#M3X2014
Q1
Tell us your story! How and why did
you start your business? What inspired
you to create it?
#M3X2014
Q2
What obstacles and advantages did
you find yourself having as a
minority/woman business owner?
#M3X2014
Q3
All of you have a complex
product/service. Can you share
examples of how you have taken your
products/services to marke...
Q4
In going to market, have you
experienced advantages in being a
minority/woman owned business?
#M3X2014
Q5
How do you measure success…how do
you know if it’s working?
#M3X2014
Q6
What advice would you give men in
working with minority/women
business owners?
#M3X2014
Q7
What are the top three
recommendations you would give
other women inspired to start a
business?
#M3X2014
Q8
What do you see as the future for
going to market with complex
services?
What will the biggest opportunities
and obstac...
Your homework: Just Do It!
#M3X2014
Michigan Marketing Minds
Next Program:
April 8th
Visual Persuasion
Janice Milhem, Milhem Images
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Michigan Marketing Minds - March 11, 2014 - Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market

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Michigan Marketing Minds - March 11, 2014 - Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market

  1. 1. #M3X2014
  2. 2. Women-Owned and Minority Business: Bringing Distinctive Solutions to the Market #M3X2014
  3. 3. Moderator • Linda Girard – Principal, Pure Visibility @lgirard #M3X2014
  4. 4. Panelists • Gretchen Hopp Doyle – CIC, President, Baker-Hopp & Yee • Jami Moore – President, JEM Tech Group • Anistia Phiaria Thomas – President, The Anistia Thomas Agency, Farmers Insurance, President, Ann Arbor Ypsilanti Black Chamber of Commerce • Pamela Smith – Program Manager, WBENC – Women’s Business Enterprise National Council #M3X2014
  5. 5. Discussion: Taking complex products and services to market from a woman’s (POV) point of view. #M3X2014
  6. 6. Q1 Tell us your story! How and why did you start your business? What inspired you to create it? #M3X2014
  7. 7. Q2 What obstacles and advantages did you find yourself having as a minority/woman business owner? #M3X2014
  8. 8. Q3 All of you have a complex product/service. Can you share examples of how you have taken your products/services to market? Where do you start? #M3X2014
  9. 9. Q4 In going to market, have you experienced advantages in being a minority/woman owned business? #M3X2014
  10. 10. Q5 How do you measure success…how do you know if it’s working? #M3X2014
  11. 11. Q6 What advice would you give men in working with minority/women business owners? #M3X2014
  12. 12. Q7 What are the top three recommendations you would give other women inspired to start a business? #M3X2014
  13. 13. Q8 What do you see as the future for going to market with complex services? What will the biggest opportunities and obstacles be? #M3X2014
  14. 14. Your homework: Just Do It! #M3X2014
  15. 15. Michigan Marketing Minds Next Program: April 8th Visual Persuasion Janice Milhem, Milhem Images

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