Availability• Yesterday: Librarians acted as filters• Today: Pundits and web publications act asprimary filters– “The Eight Best XYZ Podcasts”– But the other gazillion are still out there, a fewmore clicks away45Today: user-generated content is thenorm
Today, Filters Are Content46Filtered(Publishers)All Content• Subnetworks or“clusters” come fromsocial relationships.• It’s messy.• The past is never erased.• Linking curates the cloud.
Great. Now What?• Keep access open• Create metadata• Link everything• Leave no knowledge behind• Teach everyone how toevaluate knowledge claims• Embrace differences50
Practical steps to bea content leader.June 17, 2013
53Understandwhat youalready have.2.
55Bite sizedinformationworks best.4.
57Don’t beyourself. Be ahyper versionof yourself.6.
58Perfect isthe enemyof done.7.
61Content isnot the goal.It’s thebeginning.10.
FIS—Banking Technology and ConsultingClients and Prospects62
Life of a Piece of ContentIdeaPaperless BankingFacebookPageE-mailCampaigns onEfficiencyCreate White Paper• Research• SurveyPost toWebsiteCreate SellSheetArticle Pitch Speaking PitchArticles inTradePublicationsIndustryWebsitesPostingsLinkedInGroupWebinarsBoth Free andFee BasedSalesPipelineOur TeamSiteCompanyIntranetLinks toLinkedIn