Availability• Yesterday: Librarians acted as filters• Today: Pundits and web publications act asprimary filters– “The Eight Best XYZ Podcasts”– But the other gazillion are still out there, a fewmore clicks away45Today: user-generated content is thenorm
Today, Filters Are Content46Filtered(Publishers)All Content• Subnetworks or“clusters” come fromsocial relationships.• It’s messy.• The past is never erased.• Linking curates the cloud.
61Content isnot the goal.It’s thebeginning.10.
FIS—Banking Technology and ConsultingClients and Prospects62
Life of a Piece of ContentIdeaPaperless BankingFacebookPageE-mailCampaigns onEfficiencyCreate White Paper• Research• SurveyPost toWebsiteCreate SellSheetArticle Pitch Speaking PitchArticles inTradePublicationsIndustryWebsitesPostingsLinkedInGroupWebinarsBoth Free andFee BasedSalesPipelineOur TeamSiteCompanyIntranetLinks toLinkedIn