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February 2012 - Marketing Roundtable - John Eaton
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February 2012 - Marketing Roundtable - John Eaton

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Smarketing: When the marketing possibilities far exceed your means, being smart with your plan is more crucial than ever. …

Smarketing: When the marketing possibilities far exceed your means, being smart with your plan is more crucial than ever.



New media. Many media. Too many media. The menu of marketing options just keeps getting bigger. Yet your time, money, and energy remain scarce. What should be your marketing priorities? How should you allocate your marketing resources? What marketing investments will work most effectively and efficiently to help you find, win, and grow profitable customer relationships? Our expert panelists will advise. They have built smart marketing plans for everything from sole practitioners to industry giants.



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  • 1. Market Research: Putting insights to work PinPoint Planning LLC“…putting insights to work…” 1
  • 2. Market Research: Putting insights to work PinPoint Planning LLC“…putting insights to work…” 2
  • 3. Market Research: Putting insights to work PinPoint Planning LLC“…putting insights to work…” 3
  • 4. Market Research: Putting insights to work PinPoint Planning LLC“…putting insights to work…” 4
  • 5. Market Research: Putting insights to work
  • 6. Market Research: Putting insights to work