December 2011 - Marketing Roundtable - Kim Kachadoorian

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Have you ever attempted to figure out why some people appear to live their brand without seeming to be “brand preachy”? At this session you will be able to engage with a panel that defines living their brand as “loving their brand” and that, helps bring in business. If you have an interest in branding yourself or a desire to better understand the whole “living your brand” concept – this Marketing Roundtable session is for you. Bring your questions to this panel – they love to talk!


Published in: Technology, Business
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December 2011 - Marketing Roundtable - Kim Kachadoorian

  1. 1. Geeky Marketer
  2. 2. Arianna HuffingtonFounder Huffington Post
  3. 3. Steve JobsApple
  4. 4. PrincessDianaA brand asherselfCharityQueen
  5. 5. Bill FordFord Motor Company
  6. 6. Kid Rock –Detroit!!
  7. 7. SparkyAndersonDetroitTigers
  8. 8. Charlie WollbergCurve Detroit, TEDx Detroit….
  9. 9. Each Panelist• Replied quickly - didn’t hesitate• Had a bio and photo ready• Excited• Happy• Subtle branding – just part of the DNA• WORK isn’t a 4-letter word!
  10. 10. Rich Sheridan – Menlo Innovations • First met… • Menloites • Evangelists • “you know CEO?” • Bringing joy to the workplace • Unique work environment • Shares their process • Unique project mangement • High-tech Anthropologists®
  11. 11. Anahid Derbabian, APR Integrity Communications• First met …• Owner/Founder• Believes is using your intuition with customers• Relationship development is the core of business• Strategically guides customers• Personal touch with integrity
  12. 12. Yodit Mesfin JohnsonNEW (Nonprofit Enterprise at Work) • Director of Business Development • Self-proclaimed womens business advocate • First met… • Passionate speaker • Volunteer10 • If it is about revitalizing Michigan – she has her hands in it somehow

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