BizSpark

Partnering with Microsoft: Programs 101

The Market
Dionne: insert the final content from “The Situation.:Industry:.” slide in the Internal deck here. Note that the header wording should stay as is above.
Technology startups are booming
Industry press reports that software innovation is as high as it’s been since 2000 , with an 8% YOY increase 1
In 2007 , investors pumped $14.8 billion into 1,530 IT industry deals 2
The Opportunity is immense
Huge demand for development tools and platform technologies ; and
a growing need for a unified community
to foster entrepreneurial success .
1 Based on historical data from Price Waterhouse Coopers Money Tree Report ( https://www.pwcmoneytree.com/MTPublic/ns/nav.jsp?page=industry )
2 Forbes, January 22, 2008
$14.8 Billion 2007

The Opportunity – BizSpark
Dionne:
Insert content from the “The Solution: GSP” page in the Internal deck here.
Microsoft BizSpark is a new program that unites Startups with resources . It is an extension to the existing Local Software Economy and academic programs, such as DreamSpark , and is delivered in partnership with the entrepreneur community .
Full-featured, world-class development tools and platform technologies, all for a small fee (USD$100)
Visibility on Microsoft’s Startup Zone
A united, global community of support resources
A committed partner in achieving success

The Objectives
Establish connections with local Startup ecosystems
Unite global entrepreneurial and technology resources
Generate a deal flow stream
Create a new partner experience for Startups

The Players
Microsoft champs
Microsoft FTEs (ISV DEs, LSE Leads, CAMs, AMMs, etc.) from selected organizations who are responsible for economic development in regional and local software communities. [Note: Final list of champs TBD.]
Community partners Private or public economic development organizations (eg., TIE) that promote business development through programs, mentoring, financial assistance, etc.
Startups Privately owned entrepreneurial organizations that are developing a software solution based on Microsoft software and that meet the GSP qualification requirements.*
Startups Privately owned entrepreneurial Startups that are developing a software solution and that meet the BizSpark qualification requirements. Network Partners Organizations that specialize in promoting and supporting software startups through programs, mentoring, networking, business advice, financial assistance, and peer connections .

SRT Strength: Building Software
SRT Solutions builds great software
Regional Director program provides access to product teams
Deep Technical Strength
Ann Arbor SPARK builds businesses

The Process Step 2: Network Partners enlist Startups in their organizations Step 3: Startups enroll in BizSpark to receive benefits University Incubators Government Agencies Entrepreneur Organizations (incubators, business angels,…) Investors Step 1: Microsoft engages partner community

Offer and Requirements
Requirements:
When entering the program, all of the following must be true about the startup:
Building a software-based product or service
In business for less than three years
Less than $1M in revenue
A private company
For production licenses, startups must be:
Building a new software as a service offer (to be delivered on any platform) over the Internet.
Program length is three years
Startups re-enroll annually (confirming their ownership hasn’t changed, and they haven’t gone public)
USD$100 fee due when Startups exit the program, not when they join so no up-front payment is required .
2-4 local variants
“ Run Your Business” for Internal Use
Live Workspace
“ Production” Licenses for hosted online applications
Windows Server
SQL Server
SharePoint Portal Server
Systems Center
BizTalk Server
Live Services
Cloud Services as they arrive
Design, Dev, Test Tools
Expression Studio
VS TS w/MSDN Premium
Team Foundation Server (TFS)

The Global Community Dionne: Insert the logo slide content use in the Internal deck here.

The Proof – Companies on MS Startup Accelerator Program
"[One important benefit Microsoft provides] for a startup is market exposure… You have to appear on the radar screen and collect feedback from the market as to how valuable that solution is."
- Herve Pluche, President and co-founder, StoreXperience
"[Working] with Microsoft directly …blends the innovation that we do [with] the innovation that they do, and we're able to achieve more than we would have on our own."
- Joseph Kleinschmidt, CTO, Leverage Software
"Microsoft [has] been instrumental in providing us early previews of the technology…and spreading our products to other companies... We're very thankful..."
- Chris Synn, CEO, Innotive Inc.
"…Microsoft gives us access to a much bigger market,… new tools and new ways of interacting, which is a huge help for us. [It] really does speed up development and time to market."
- David Mandell, Vice President, Me.dium

Summary
For more information about startup resources, visit: http://www.microsoftstartupzone.com/

"Lucky 7"- Seven Resources Every ISV Should Know: 1 2 3 4 5 7 6 * SPLA: Microsoft Service Provider License Agreement ** In development and should not be communicated to partners until launched

Use Your Local Online Assets Smartly INNOVATE ON MSDN/isv MSPP/isv Innovation Days - new/enhanced Solutions in Market Example: ms.com/isv Blogs Local MSDN Events Local LSE Events 3 rd Party Sites Local MSPP Events MSDN Online Training

Focus on Emerging Technologies

BizSpark

by AnnArborSPARK

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