Partnering with Microsoft: Programs 101

The Market Technology startups are booming Industry press reports that software innovation is as high as it’s been since 2000 , with an 8% YOY increase 1 In 2007 , investors pumped $14.8 billion into 1,530 IT industry deals 2 The Opportunity is immense Huge demand for development tools and platform technologies ; and a growing need for a unified community to foster entrepreneurial success . 1 Based on historical data from Price Waterhouse Coopers Money Tree Report ( https://www.pwcmoneytree.com/MTPublic/ns/nav.jsp?page=industry ) 2 Forbes, January 22, 2008 $14.8 Billion 2007

Technology startups are booming

Industry press reports that software innovation is as high as it’s been since 2000 , with an 8% YOY increase 1

In 2007 , investors pumped $14.8 billion into 1,530 IT industry deals 2

The Opportunity is immense

Huge demand for development tools and platform technologies ; and

a growing need for a unified community

to foster entrepreneurial success .

1 Based on historical data from Price Waterhouse Coopers Money Tree Report ( https://www.pwcmoneytree.com/MTPublic/ns/nav.jsp?page=industry )

2 Forbes, January 22, 2008

The Opportunity – BizSpark Microsoft BizSpark is a new program that unites Startups with resources . It is an extension to the existing Local Software Economy and academic programs, such as DreamSpark , and is delivered in partnership with the entrepreneur community . Full-featured, world-class development tools and platform technologies, all for a small fee (USD$100) Visibility on Microsoft’s Startup Zone A united, global community of support resources A committed partner in achieving success

Microsoft BizSpark is a new program that unites Startups with resources . It is an extension to the existing Local Software Economy and academic programs, such as DreamSpark , and is delivered in partnership with the entrepreneur community .

Full-featured, world-class development tools and platform technologies, all for a small fee (USD$100)

Visibility on Microsoft’s Startup Zone

A united, global community of support resources

A committed partner in achieving success

The Objectives Establish connections with local Startup ecosystems Unite global entrepreneurial and technology resources Generate a deal flow stream Create a new partner experience for Startups

Establish connections with local Startup ecosystems

Unite global entrepreneurial and technology resources

Generate a deal flow stream

Create a new partner experience for Startups

The Players Startups Privately owned entrepreneurial Startups that are developing a software solution and that meet the BizSpark qualification requirements. Network Partners Organizations that specialize in promoting and supporting software startups through programs, mentoring, networking, business advice, financial assistance, and peer connections .

SRT Strength: Building Software SRT Solutions builds great software Regional Director program provides access to product teams Deep Technical Strength Ann Arbor SPARK builds businesses

SRT Solutions builds great software

Regional Director program provides access to product teams

Deep Technical Strength

Ann Arbor SPARK builds businesses

The Process Step 2: Network Partners enlist Startups in their organizations Step 3: Startups enroll in BizSpark to receive benefits University Incubators Government Agencies Entrepreneur Organizations (incubators, business angels,…) Investors Step 1: Microsoft engages partner community

Offer and Requirements Requirements: When entering the program, all of the following must be true about the startup: Building a software-based product or service In business for less than three years Less than $1M in revenue A private company For production licenses, startups must be: Building a new software as a service offer (to be delivered on any platform) over the Internet. Program length is three years Startups re-enroll annually (confirming their ownership hasn’t changed, and they haven’t gone public) USD$100 fee due when Startups exit the program, not when they join so no up-front payment is required . 2-4 local variants “ Run Your Business” for Internal Use • Live Workspace “ Production” Licenses for hosted online applications • Windows Server • SQL Server • SharePoint Portal Server • Systems Center • BizTalk Server • Live Services • Cloud Services as they arrive Design, Dev, Test Tools • Expression Studio • VS TS w/MSDN Premium • Team Foundation Server (TFS)

Requirements:

When entering the program, all of the following must be true about the startup:

Building a software-based product or service

In business for less than three years

Less than $1M in revenue

A private company

For production licenses, startups must be:

Building a new software as a service offer (to be delivered on any platform) over the Internet.

Program length is three years

Startups re-enroll annually (confirming their ownership hasn’t changed, and they haven’t gone public)

USD$100 fee due when Startups exit the program, not when they join so no up-front payment is required .

“ Run Your Business” for Internal Use

• Live Workspace

“ Production” Licenses for hosted online applications

• Windows Server

• SQL Server

• SharePoint Portal Server

• Systems Center

• BizTalk Server

• Live Services

• Cloud Services as they arrive

Design, Dev, Test Tools

• Expression Studio

• VS TS w/MSDN Premium

• Team Foundation Server (TFS)

The Global Community Dionne: Insert the logo slide content use in the Internal deck here.

The Proof – Companies on MS Startup Accelerator Program "[One important benefit Microsoft provides] for a startup is market exposure… You have to appear on the radar screen and collect feedback from the market as to how valuable that solution is." - Herve Pluche, President and co-founder, StoreXperience "[Working] with Microsoft directly …blends the innovation that we do [with] the innovation that they do, and we're able to achieve more than we would have on our own." - Joseph Kleinschmidt, CTO, Leverage Software "Microsoft [has] been instrumental in providing us early previews of the technology…and spreading our products to other companies... We're very thankful..." - Chris Synn, CEO, Innotive Inc. "…Microsoft gives us access to a much bigger market,… new tools and new ways of interacting, which is a huge help for us. [It] really does speed up development and time to market." - David Mandell, Vice President, Me.dium

"[One important benefit Microsoft provides] for a startup is market exposure… You have to appear on the radar screen and collect feedback from the market as to how valuable that solution is."

- Herve Pluche, President and co-founder, StoreXperience

"[Working] with Microsoft directly …blends the innovation that we do [with] the innovation that they do, and we're able to achieve more than we would have on our own."

- Joseph Kleinschmidt, CTO, Leverage Software

"Microsoft [has] been instrumental in providing us early previews of the technology…and spreading our products to other companies... We're very thankful..."

- Chris Synn, CEO, Innotive Inc.

"…Microsoft gives us access to a much bigger market,… new tools and new ways of interacting, which is a huge help for us. [It] really does speed up development and time to market."

- David Mandell, Vice President, Me.dium

Summary For more information about startup resources, visit: http://www.microsoftstartupzone.com/

For more information about startup resources, visit: http://www.microsoftstartupzone.com/

"Lucky 7"- Seven Resources Every ISV Should Know: 1 2 3 4 5 7 6 * SPLA: Microsoft Service Provider License Agreement ** In development and should not be communicated to partners until launched

Use Your Local Online Assets Smartly INNOVATE ON MSDN/isv MSPP/isv Innovation Days - new/enhanced Solutions in Market Example: ms.com/isv Blogs Local MSDN Events Local LSE Events 3 rd Party Sites Local MSPP Events MSDN Online Training

Focus on Emerging Technologies