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April 2012-Marketing Roundtable-Sean Hickey
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April 2012-Marketing Roundtable-Sean Hickey

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This is the handout associated with Sean Hickey's B2B Marketing presentation from April 10th, 2012.

This is the handout associated with Sean Hickey's B2B Marketing presentation from April 10th, 2012.

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Transcript

  • 1. Ann Arbor SPARK Marketing RoundtableB2B Box of Tricks10 April, 2012
  • 2. B2B Box of TricksExercise 1 – PositioningPlease complete the Positioning Statement below for Bob’s Boxes.For…(target customer)Who…(statement of needor opportunity)The product,company, or service…Is a…(product category)That…(key benefit, compellingreason to buy)Unlike…(competitive alternatives)Our product…(primary differentiator)
  • 3. B2B Box of TricksExercise 2 – TargetingChoose 2-3 Examples for EachGeographicJob title or roleBehavioralDemographic – company size, etc
  • 4. B2B Box of TricksExercise 3 – Marketing MetricsPlease list 5 Key Performance Indicators that you thinkmight be relevant for Bob’s Boxes.1.2.3.4.5.
  • 5. B2B Box of TricksFor more information please contact:Sean HickeyCOOPWB Marketing Communicationswww.pwb.com