April 2012-Marketing Roundtable-Sean Hickey

330 views

Published on

This is the handout associated with Sean Hickey's B2B Marketing presentation from April 10th, 2012.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
330
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

April 2012-Marketing Roundtable-Sean Hickey

  1. 1. Ann Arbor SPARK Marketing RoundtableB2B Box of Tricks10 April, 2012
  2. 2. B2B Box of TricksExercise 1 – PositioningPlease complete the Positioning Statement below for Bob’s Boxes.For…(target customer)Who…(statement of needor opportunity)The product,company, or service…Is a…(product category)That…(key benefit, compellingreason to buy)Unlike…(competitive alternatives)Our product…(primary differentiator)
  3. 3. B2B Box of TricksExercise 2 – TargetingChoose 2-3 Examples for EachGeographicJob title or roleBehavioralDemographic – company size, etc
  4. 4. B2B Box of TricksExercise 3 – Marketing MetricsPlease list 5 Key Performance Indicators that you thinkmight be relevant for Bob’s Boxes.1.2.3.4.5.
  5. 5. B2B Box of TricksFor more information please contact:Sean HickeyCOOPWB Marketing Communicationswww.pwb.com

×