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    Apple history Apple history Presentation Transcript

    • Name,surname:Hasan canBakanNumber:20111047Subject:Apple historyCourse:ENG 102
    • THE BIRTH OF APPLE Steve JOBS and his friend Steve WOZNİAK interest in technology and provided entry into a half day work to Hawlett Packard company in 1972.During this period, began to work on computers, home made duo complemented each other in commercial terms.
    •  Both Jobs and Wozniak, statements made in subsequent years, the way Apples organization they are a binary attribute complement each other very well. According to them, their knowledge of computers and the extraordinary ability Wozniak, Jobs and marketing skills, combined with his interest in Apple computers led to the establishment.
    •  In 1976, Apples third founder Ron Wayne, taking them with the Apple company, established the Jobs family garage in the house. In the first computers, using capital provided by the efforts of Steve Wozniak established the Apple I was with the MOS 6502 processor.
    • 1976 - APPLE I Where it all began. It took a Palo Alto man with a flair for showmanship and a curious love of turtlenecks (and bowties) to convince his garage dwelling, technologically gifted friend with a love of facial hair to take the simple computer that he was building for personal use and distribute it to the "masses." Unlike other computers of the day, which came in kits and required an engineering degree to assemble, the 200 original Apples shipped as complete circuit boards (although users still had to add their own cases, keyboards, and monitors kinda like a Mac mini, actually).
    •  Sure, the specs of the Apple I seem humorous today 1MHz processor (even back then they were "thinking differently" and eschewed the popular Intel chip of the day), 4KB RAM (expandable to 32KB), 1KB of video memory, and a maximum resolution of 40 x 24 characters but the $666.66 price tag of the machine was vital in crafting the companys philosophy: providing consumers with the easiest PC on the market to use and maintain (and also to look at, if not to afford).
    • 1977 - APPLE II While the Apple I may have been a great toy for computer hobbyists, the Apple II was something entirely different: it was the first successful mass-market personal computer. First released in 1977 with just 12K of ROM and a maximum 6 color screen resolution of 280 x 192, the Apple II took the computing world by storm. The computer remained a mainstay of Apples product line even after the first Macs were released; the last version, the gs, was released in 1986, and looked a lot like the first Mac II (which was released the following year by then, Apple had also developed a Mac like GUI for the earlier computer)
    •  With its bundled software, relatively affordable storage via cassettes and floppies, the original II and its offspring became popular with corporate users and students alike (youll still find some of them deployed in schools around the country). 1981, when IBM launched first PC, Apple was the undisputed leader of the PC market, with an income of about $300 million, all fueled by the II. A few years, of course, IBM (and, more importantly, cloners such as Compaq) dominated the market, and the within II became known mainly as a tool for students. But the II proved that there could be a mass market for computers, and helped spur the entire computer revolution of the 1980s.
    • 1980 - APPLE III Espite its commercial failure, the Apple III (or III, if you like) which was the first model designed after Apples incorporation represented a number of significant advances in the personal computing industry at the time. Like the members of the II series before it, the 1.83MHz III and its successor the III were mass-produced MOS processor based computer , monitor , keyboard packages with color video, audio support, and integrated BASIC.
    •  Where the similarities end, though, as the III, with its $3,500 base price, was targeted specifically at business users and thus sported such niceties as the Sophisticated Operating System, built-in floppy drive, 256KB of RAM, and dedicated numeric keypad. Even with these innovative features and Apple II emulation, hardware problems with the III (which were addressed, but too late) along with the perceived "lack of software" that has dogged Apple throughout its history, doomed the III series to a paltry sell of 65,000 and eventual abandonment in 1985.
    • 1983 - LISA Yes, weve included the Lisa in our "bad" category. But that doesnt make it a bad computer. On the contrary, the Lisa incorporated features that were unique at the time: an optional hard drive, a document-based graphical user interface, multitasking, bundled office suite, and consumer upgradeable innards. It was a groundbreaking computer, far more advanced computer than the original Macintosh. However, with an initial price tag of about $10,000 (thats almost $20K in todays dollars), the Lisa was doomed from the start.
    •  Even slashing the price and rebranding the "Macintosh XL" didnt help; so, Lisa ends up on the "bad" list. But if it had been positioned differently in the market and had not to contend with competition from the Mac, it could have easily topped the "good" list, and we could all be running LisaDraw, LisaWrite (and presumably LisaWeb and LisaTunes) on our iLisas and Lisa minis right now.
    • 1984 - MACINTOSH The original Mac, hyped in the classic "1984" commercial and formally introduced by a bow-tied Steve Jobs at Apples 1984 shareholders meeting (where the computer quipped about how glad it was to be taken out of Steves bag), really did change the world of personal computing. Though GUI-based computers had been available earlier (including on Apples own Lisa), the first Mac brought the concept to the masses.
    •  And while the original Mac was underpowered (no hard drive, just 128K RAM) and overpriced ($2,500), it was cheaper than competing GUI-driven computers (uh, that would be Apples Lisa, again) and more intuitive and user- friendly than most other PCs, which were still using MS- DOS. Though the Mac never garnered a level of market share comparable to DOS (and later Windows) based computers, its influence on the industry was indelible.
    • 1989 - MACINTOSH SE/30 While the original Mac may have been underpowered but inspired, the SE/30 showed that the platform had staying power. The first compact Mac based on Motorolas 68030 processor, the SE/30 was also capable of using up to 32MB of RAM, compared to just 4MB in its predecessor, the SE. Introduced in 1989, the SE/30 essentially marked the high point for the original Mac form factor.
    •  Future models based loosely on this design, including the Classic and Classic II, used the same processor (but at 16MHz), but were less expandable than the SE/30. Which is why its no surprise the SE/30 became a popular server platform, and was common in data centers throughout the 1990s (in fact, the image above shows an SE/30 currently in use as a web server were not including a link, since we dont want to bring it down)
    • 1989 - MACINTOSH PORTABLE Apples first attempt at a portable computer may not have been quite as bulky as early suitcase sized Compaqs and Osbornes, but by the time it came out, those hulking behemoths had already been replaced by boxes closer in appearance to modern laptops. Into this market, Apple launched a 16 pound, non backlit monster.
    •  Although Apple initially claimed that the machines active matrix display meant it didnt need a backlight, the company later relented and added one. But by then it was too little, too late, and the machine was mothballed in 1991, as Apple prepared its first real laptop, the battery- powered, 5 pound, backlit, affordable (after a price cut) PowerBook 100.
    • 1991 - POWERBOOK 100 The PowerBook 100 gets its spot on our "good" list for being Apples first real laptop and for being a lightweight, well designed computer as well. But it almost didnt make it. When it was first introduced in 1991, the PowerBook 100 sold for $2,500 far too much for a machine with a 16 MHz processor, 2MB RAM and a 20MB hard drive
    •  Price cuts the following year brought it to just $1,000 (though an external floppy drive was another $250). The PB100 proved that Apple could make a decent portable when they subcontracted out the design work to Sonys portable computing team, anyway and began a line that would continue until this year, when Apple began dismantling the brand in favor of the MacBook (Pro).
    • 1993 - MESSAGEPAD AND NEWTONOS While were sure that several of you will take offense to the Message Pad series being categorized as "bad," wed argue that the problematic OS, bulky design, relatively high price point, and difficulty in syncing with a PC rightfully resigned Apples devices and others powered by the Newton OS to market failure. Thats not to say that the Message Pads or the OS lacked good features or werent ahead of their time; to the contrary, many staples of the modern PDA such as upgrade slots, flash storage for data integrity, data sharing among PIM applications, and rotating screen orientation were standard on the platform.
    •  Unfortunately, even regular hardware and OS upgrades, which added more storage, speed, better screens, handwriting recognition could not overcome the perceived lack of value that the original Message Pad ($700), 100 series ($500 to $600), 2000 series ($800 to $1000) or even the QWERTY sporting, clamshell eMate ($800), offered. While Apple stopped production of the hardware and support of the software in 1998 after Jobs 2.0 axed it, there is still a fervent community of developers who continue to write drivers, software, and emulators, who will likely keep the Newton alive indefinitely.
    • 1994 – QUICK TAKE Before the iPod was even a glimmer in Apples eye, the company made another push into mainstream consumer electronics that, although ahead of its time, helped create the framework that allowed the digital photography market to flourish. The first Apple camera, the Quick Take 100 (which was built by Kodak), hit stores in 1994 with a VGA resolution, 1MB of internal flash memory, and JPEG, TIFF, and BMP support and of course, only worked with Macintosh computers.
    •  Apple later released a Windows-compatible version of the camera called the 150, and gave the brand its last hurrah after only three years in the form of the media card- friendly Quick Take 200 built by Fuji (anyone remember the 5v card). Ultimately, Kodak and fellow quick take manufacturer Fuji went on to create their own successful digital camera businesses, and Apple stayed out of the CCD game until the 2003 introduction of the iSight.
    • 1998 - IMAC When the iMac debuted in May of 1998, Apple wasnt doing so hot. Theyd churned through their third CEO Gil Amelio since Jobs had been ousted in 1985, but recently acquired Stevies next Computer, and sat him down once more at the head of the Apple table. With Jobs back in the drivers seat it came time to clean house, and those beige box Power Macs and Performance needed a radical counterpoint. Enter the Jonathan Iveled Bondi blue Internet Mac, the iMac a return to Apple allinone basics.
    •  No floppy, no weird plugs, no nothing. Just some simple lines, some USB ports, and a low price (for an Apple, anyway) that sold an unreal amount of units well enough to lift them out of their financial funk and put them back on their way to shareholder happiness.
    • 2000 - APPLE FLAT PANELS Like many of Apples products, their displays werent the first of their kind on the market, nor were they particularly affordable during their initial run. But the devices really came of age as Apple launched the first mass-market widescreen LCD head to consumers in July of 2000. Theyd already marketed their own line of flat screens for years, but your average user was still quite fresh to the idea of a 1600 x 1024 LCD monitor when they loosed the 22-inch Cinema Display on the world for $3,999.
    •  Wed like to think it unofficially ushered in the age of widescreen flat panel monitors, actually. Of course the Apple Display Connector didnt take hold and proved itself something of a gadfly standard for years to come but the impact of the first 22 incher was as clear as the acrylic CRTs were dead, alright, and weve never looked back.
    • 2001 - FLOWER POWER IMAC There was nothing technically wrong with the "Flower Power" iMac. The computer had plenty of power for a little bit of Movie enjoyment, and the "SE" version even included a CD burner for enjoying Apples new iTunes music player. Unfortunately, the computer was subject to one of the most hideous case designs of all time, thanks to special techniques developed by Apple that allowed them to apparently imprint drug-induced patterns onto molded plastic.
    •  We all know Jobs and the early Apple crew were hippies perhaps the idea for the Flower Power came to him in an acid flashback but to make matters worse, it was accompanied by the almost equally atrocious "Blue Dalmatian," and plain Jane blue iMac in the low end. All three were quickly replaced by the much classier "Indigo" and "Snow" iMacs, leaving Flower Power and Blue Dalmatian forever relegated to enjoyable Mac-centric cartoons and the desks of a few hippies who thought the color schemes were the best thing since "Freebird."
    • 2001 - POWERBOOK G4 The PowerBook, in its many, many incarnations, had been a laptop trendsetter since its inception. One of the first consumer laptops available with 802.11b ever heard of it? even through the Sculley and Spindler years it managed to be Apples competitive edge targeted at businessmen and stylish consumers alike. Which is why Jobs had something to prove when taking his first real stab at revamping their flagship portable line.
    •  What we wound up with was the first consumer widescreen laptop, a device unique for being thinner and lighter than almost any full-size consumer laptop of its day, constructed from exotic Titanium, featuring standard WiFi, and a slot-loading DVD. Sure the paint coating on the Titanium tended to rub off exposing the coppery-looking metal beneath, the hinges were prone to snapping, and the top of the line 500MHz / 256MB / 20GB model would set you back $3,499, but the brand was firmly cemented in the minds of consumers, and thin was officially in.
    • 2001 - IPOD Besides the Walkman, ones hard pressed to think of a consumer electronics brand thats had such an impact on consumers lives, lifestyles, media, and the way use and understand content. Love it or hate it, whether or not you use an iPod, have ever owned one, or were rabidly obsessed with the Rio PMP300 (which came out three years prior) like we were, the iPod line from its then overpriced $400 5GB player in 2001 to its still overpriced $400 60GB player now has captured the wallets and the imaginations of gadget lovers the world over, and set the tone for a new century of consumer electronics.
    •  With over a billion songs sold on the iTunes Music Store for playback on the 42 million iPods alive and kicking in the world in the last five years, its pretty easy to see that this may be the definitive device for an entire generation.
    • 2006 – MAC BOOK PRO In 2005 Jobs announced, to many an Apple users chagrin, that theyd be transitioning their entire line of products to Intels x86 processors. There were uproarious outbursts: consumers cried foul for yet another Apple platform change, and analysts and stockholders bemoaned expected lost sales due to the Osbourne Effect. But Apple finished their first Intel based portable ahead of their expected schedule, and by the time the PowerBook had reached the end of the line in late 2005, its successor, the Mac Book Pro was announced.
    •  Make no mistake about it, the PowerBook paved the way for elegant portable computing, and the MacBook, for what its worth, more or less rode on its coattails. Besides losing 0.1-inch around the waist and FireWire 800, and gaining iSight, an Apple Remote sensor, Front Row, and, of course, Intels new Core Duo processor, the MacBook Pro is essentially identical to its late predecessor.
    •  The real difference between the PowerBook and the Mac Book Pro was less evident than subtly tweaked aesthetics or spec bumps; despite years of hemming and hawing about the superiority of the G4 chip over its x86 counterparts, the Intel-based Mac Book Pro handily outperformed all previous Apple portables, and signaled yet another new beginning for the company (along with the Intel iMac and Intel Mac mini, of course).
    • 2007-IPHONE The iPhone is a line of smartphones designed and marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007,and released on June 29, 2007. The 5th generation iPhone, the iPhone 4S, was announced on October 4, 2011, and released 10 days later.
    •  An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released), a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send texts and receive visual voicemail, and has both Wi-Fi and 3G connectivity. The user interface is built around the devices multi touch screen, including a virtual keyboard rather than a physical one.
    • 2010-IPAD The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apples iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPads web browser).
    •  Like iPhone and iPod Touch, the iPad is controlled by a multitouch display a departure from most previous tablet computers, which used a pressure-triggered stylus as well as a virtual onscreen keyboard in lieu of a physical keyboard. iPad is sold in Wi-Fi and cellular models. The Wi- Fi connection is used to access local area networks and the Internet. Cellular models have a 3G or LTE wireless network interface which can connect to HSPA or EV-DO data networks in addition to Wi-Fi. Since the release of iOS 5, the device does not need to be managed and synced by iTunes running on a personal computer via USB cable.
    • BIBLIOGRAPHY:HTTP://WWW.ENGADGET.COM/2006/04/01/30-YEARS-IN-APPLE-PRODUCTS-THE-GOOD-THE-BAD-AND-THE-UGLY/