Seo tutorial


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Seo tutorial

  1. 1. SEO Tutorial SEO is one of the most coveted areas in online knowledge, as it is anarea that is critically important to understand to generate free searchengine traffic. If you are not getting search engine traffic for free, youare leaving traffic on the table. There are two areas of SEO – on-page and off-page. People often spend too much time on - pageoptimization, working on things like keyword density and doing stupid things like keyword stuffing, and not enough time off-page. But the bottom line is, it is the off-page that gets you traffic, that gets you rankings. Now, you have to have the five basic areas of on-pageoptimization under control, but other than that, off-page is the way to go. So what do you have to do to get the off-page optimization techniques under control?
  2. 2. The first thing to understand is that the primary focus of off-page optimization is creating back links to your web site. You see, the search engines assume that if you have more back links to your website, that you must have a web site that is more ‘popular’ than other similar web sites. Now, there is an issue of quality with the back links – but basically the worst a back link should be able to do to you is nothing – of course, that makes it a waste of time if you get nothing out of it.
  3. 3. Here are the basics:1) Write articles, put at least one text anchor link with your keyword in the text, in your articles, and submit them to the highest ranked article directories online.2) Submit your URL to the top ranked web directories online.3) Use this option sparingly, because if someone you link to becomes banned by the search engines, they might lower your own ranking; if you use this method, put all your links in a similar location on your web site, and check them regularly for positive page rank.
  4. 4. On-Page Optimization (SEO)• SEO has traditionally divided into two main areas; on-page optimization which covers what can be done on the pages of the website itself, and off-page optimization which covers activity that takes place elsewhere (e.g. link-building).• Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimize on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:• A checklist outlining the key areas to consider when reviewing on-page SEO.• A list of common mistakes to look out for with regard to on- page SEO.• A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognize (and punish accordingly).
  5. 5. On-Page SEO Checklist:• Always start with keyword selection, research and testing• Meta Description tag• ALT tags• H1 tags• URL structure• Internal linking strategy• Content• Keyword density• Site maps, both XML and user facing• Usability and accessibility• Track target keywords• Expect results in 6-12 months
  6. 6. Avoid common on-page SEO mistakes such as:• Duplicate content• URL variants of the same pages• Off-site images and content on-site• Duplicate title tagsAvoid spammy SEO tactics such as:• Hidden text• Hidden links• Keyword repetition• Doorway pages• Mirror pages• Cloaking
  7. 7. Off Page Optimization :• Off Page Optimization is work that you undertake outside of your website to improve your SEO rankings and visibility for your customer. Off Page Optimization is more focused on digital marketing of your website over internet.• Off Page Optimization is more focused on link building work and Social Media Marketing. Website should have more and more back links from various quality website for SEO ranking. Similarly Social Media is very important tool to market website over the internet.• What are most important Methods for Off Page Optimization?
  8. 8. Off Page Optimization is usually consisting of different link building methods :• Directory Submission• Social Bookmarking Submission• Blog Posting• Blog Hosting• Article Submission• Press Release Submission• Forum Posting• Footer Links• Affiliate Marketing• Blog Commenting• Review Posting• RSS Feed Submission• CSS Submission• Video Submission
  9. 9. • Profile Creation• Link Wheel• Social Media OptimizationDo we need all different methods for off page optimization?Off Page Optimization should be continuous process because if you do not do it your competitors will do it. As well as it should be diverse and focused on various methods. We have our own web research team for getting more and more quality back links.