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New Delhi: 25/2/2013- The athletic apparel and footwear industry in India has witnessed a phenomenal growth over the past seven years and now occupies a place of prominence in the Indian economy in terms of its massive potential for employment generation and export. The industry has witnessed brisk growth in the last few years driven by the rising income levels, amending lifestyles and the entry of foreign players in the industry post liberalization. The ever increasing popularity of cricket along with growing interest in sports such as football, hockey and tennis has contributed to the growth of functional sportswear market in the country. The country is hosting a series of international sporting events which is likely to boost the industry and increase sports awareness. In addition to this, Indian government is increasingly focusing on sports promotion, training and infrastructure, and exports of sports goods which include sports apparel, footwear and accessories.
The restructuring and transformation of the athletic wear industry from unorganized sector to a professionally organized sector has also esteemed the growth of the Indian market for athletic apparels and footwear over the past few years.
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