China Athletic Apparel and Footwear Industry to reach USD 32 billion by 2017: Ken Research

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New Delhi: 25/2/2013- China sportswear industry structure has changed overtime in terms of the business model and distribution platform. The sportswear market in China which includes footwear and …

New Delhi: 25/2/2013- China sportswear industry structure has changed overtime in terms of the business model and distribution platform. The sportswear market in China which includes footwear and apparel has expanded rapidly in the recent years. The growth of the overall GDP in the country, rising income levels and shifting consumption preferences of increasingly affluent consumers have stimulated the demand for sportswear in the country. A combination of government support and promotion of sporting programs for the public, China’s hosting of international sports events; increasing media exposure and rapid development of the economy have been the key drivers to sustain double digit growth for China’s sportswear market beyond 2008. It has been observed that China sportswear industry has reached a certain level of maturity and has entered a phase of stabilized growth after a period of rapid expansion from 2008 to 2010, with a growth rate of nearly 25%. The market competition continued to intensify in 2011 as well, as both sports performance brands and casual brands strive to expand in the Chinese market.

For more information on the industry research report please refer to the below mentioned link:
http://www.kenresearch.com/consumer-products--retail/textiles--apparels/349-95/China-Atheletic-Apparel-and-Footwear-Industry.html

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  • 1. 1© This is a licensed product of Ken Research and should not be copied
  • 2. TABLE OF CONTENTS1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction 1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012 1.1.1. By Athletic Apparel, 2006-2012 1.1.2. By Athletic Footwear, 2006-20122. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012 2.1. By Athletic Apparel and Footwear, 2006-2012 2.2. By Geography, 2006-20123. China Athletic Apparel and Footwear Industry Introduction 3.1. China Athletic Wear Market Size, 2006-2012 3.1.1. By Athletic Apparel, 2006-2012 3.1.2. By Athletic Footwear, 2006-2012 3.2. China Athletic Wear Market Segmentation 3.2.1. By Athletic Apparel and Footwear, 2006-2012 3.2.2. Atheltic Apparel by Gender, 2012 3.2.3. Athletic Footwear By Product Categories, 2012 3.2.4. Athletic Footwear by Gender, 2012 3.2.5. China Indoor Athletic Wear Market 3.2.5.1. Indoor Athletic Wear Market Size, 2007-2012 3.2.5.2. Indoor Athletic Wear Market Segmentation, 2007- 2012 3.3. China Athletic Apparel and Footwear Industry: Trends and Developments Increasing Sports Participation The Post Olympics Effect: Leading to a Slowdown in Demand Emerging Fashion Trends in Sports Industry 3.4. Market Share of Major Players in China Athletic Wear Market, 2011 3.4.1. By Athletic Apparel, 2011 2 © This is a licensed product of Ken Research and should not be copied
  • 3. 3.4.2. By Atheltic Footwear, 20113.5. China Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-20173.6. Company Profiles of Major Domestic Players in China Athletic Apparel and FootwearMarket 3.6.1. Anta Sports Products Ltd. 3.6.1.1. Company Overview 3.6.1.2. Business Strategy 3.6.1.3. Financial Performance, 2008-2011 3.6.2. Li-Ning 3.6.2.1. Company Overview 3.6.2.2. Business Strategy 3.6.2.3. Financial Performance, 2008-2011 3.6.3. 361 Degrees International Limited 3.6.3.1. Company Overview 3.6.3.2. Business Strategy 3.6.3.3. Financial Performance, 2008-2011 3.6.4. Xtep International Ltd. 3.6.4.1. Company Overview 3.6.4.2. Business Strategy 3.6.4.3. Financial Performance, 2008-2011 3.6.5. Kappa 3.6.5.1. Company Overview 3.6.5.2. Business Strategy Enhancing Creativity in Design and Development Optimizing Sales Channels 3.6.5.3. Financial Performance, 2008-20113.7. Macro-Economic Factors of China Athletic Apparel and Footwear Industry, 2006-2017 3.7.1. Population, 2006-2017 3 © This is a licensed product of Ken Research and should not be copied
  • 4. 3.7.2. Per Capita Annual Consumption Expenditure on Clothing, 2006-2017 3.7.3. Per Capita Income of Households, 2006-20174. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-2017 4.1. By Geography, 2013-2017 4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market 5.1. NIKE 5.1.1. Company Overview 5.1.2. Business Strategy 5.1.3. Financial Performance, FY’2008-FY’2012 5.2. Adidas Group 5.2.1. Company Overview 5.2.2. Business Strategy 5.2.3. Financial Performance, 2008-2012 5.3. PUMA 5.3.1. Company Overview 5.3.2. Business Strategy 5.3.3. Financial Performance, 2008-20126. Appendix 6.1. Market Definitions 6.2. Abbreviations 6.3. Research Methodolgy Data Collection Methods Approach Variables (Dependent and Independent) 4 © This is a licensed product of Ken Research and should not be copied
  • 5. Multi Factor Based Sensitivity Model (SPSS Analysis) Final Conclusion6.4. Disclaimer 5 © This is a licensed product of Ken Research and should not be copied
  • 6. LIST OF FIGURESFigure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and AthleticFootwear on the Basis of Contribution in Percentage (%), 2006-2012Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Figure 6: China Athletic Wear Market Size by Revenue in USD Million, 2006-2012Figure 7: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012Figure 8: China Athletic Footwear Market Size by Revenue in USD Million, 2006-2012Figure 9: China Athletic Wear Market Segmentation by Athletic Footwear and Athletic Apparelon the Basis of Contribution in Percentage (%), 2006-2012Figure 10: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basisof Contribution in Percentage (%), 2012Figure 11: China Athletic Footwear Market Segmentation by Product Categories on the Basis ofContribution in Percentage (%), 2012Figure 12: China Athletic Footwear Market Segmentation by Gender on the Basis ofContribution in Percentage (%), 2012Figure 13: China Indoor Athletic Wear Market Size by Revenue in USD Million, 2007-2012Figure 14: China Indoor Athletic Wear Market Segmentation by Swimwear, Fitness wear andUnderwear on the Basis of Contribution in Percentage (%), 2007-2012Figure 15: Market Share of Major Players in China Athletic Wear Market by Revenue inPercentage (%), 2011Figure 16: Market Share of Major Players in China Athletic Apparel Market by Revenue inPercentage (%), 2011Figure 17: Market Share of Major Players in Athletic Footwear Market in China by Revenue inPercentage (%), 2011 6 © This is a licensed product of Ken Research and should not be copied
  • 7. Figure 18: China Athletic Apparel and Footwear Market Future Projections on the Basis ofRevenue in USD Million, 2013-2017Figure 19: Anta Sports Products Revenue by Athletic Footwear and Apparel in USD Million,2006-2011Figure 20: Li-Ning Revenue from Athletic Apparels and Footwear in USD Million, 2008-2011Figure 21: 361 Degrees International Limited Revenue by Athletic Footwear and Apparel inUSD Million, 2008-2011Figure 22: Xtep Revenue from Athletic Footwear and Athletic Apparel in USD Million, 2008-2011Figure 23: Kappa Revenue by Athletic Apparel and Footwear in USD Million, 2008-2011Figure 24: China Population in Million, 2006-2017Figure 25: China Per-Capita Annual Consumption Expenditure of Households on Clothing inUSD, 2006-2017Figure 26: China Per-Capita Income of Households in USD, 2006-2017Figure 27: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis ofRevenue in USD Million, 2013-2017Figure 28: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by AsianCountries in Percentage (%), FY’2012Figure 29: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USDMillion, FY’2008-FY’2012Figure 30: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million,FY’2008-FY’2012Figure 31: Adidas Group Suppliers by Region in Percentage (%), 2011Figure 32: Adidas Athletic Footwear Production by Region in Percentage (%), 2011Figure 33: Adidas Athletic Apparel Production by Region in Percentage (%), 2011Figure 34: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USDMillion, 2008-2012PFigure 35: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel andAccessories on the Basis of Contribution in Percentage (%), 2012P 7 © This is a licensed product of Ken Research and should not be copied
  • 8. Figure 36: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on theBasis of Contribution in Percentage (%), 2012PFigure 37: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million,2008-2012 8 © This is a licensed product of Ken Research and should not be copied
  • 9. LIST OF TABLESTable 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear onthe Basis of Revenue in USD Million, 2006-2012Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Table 4: China Athletic Wear Market Segmentation by Athletic Apparel and Footwear on theBasis of Revenue in USD Million, 2006-2012Table 5: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis ofRevenue in USD Million, 2012Table 6: China Athletic Footwear Market Segmentation by Product Categories on the Basis ofRevenue in USD Million, 2012Table 7: China Athletic Footwear Market Segmentation by Gender on the Basis of Revenue inUSD Million, 2012Table 8: China Indoor Athletic Wear Market Size by Swimwear, Fitness Wear and Underwearon the Basis of Revenue in USD Million, 2007-2012Table 9: Revenue of Major Players from Athletic Apparel and Footwear in China in USDMillion, 2011Table 10: Revenue of Major Players from Athletic Apparel in China in USD Million, 2011Table 11: Revenue of Major Players from Athletic Footwear in China in USD Million, 2011Table 12: Li-Ning Total Number of Retail Stores Operated in China by Franchised Retail Storesand Directly Operated Retail Stores on the Basis of Eastern, Northern and Southern Regions,2009-2011Table 13: 361 Degree International Limited Number of Units Sold by Athletic Footwear andApparels and Accessories on the Basis of Pairs in Thousands, 2008-2011Table 14: 361 Degree International Limited Average Wholesale Selling Price by AthleticFootwear and Apparels in USD, 2008-2011Table 15: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis ofRevenue in USD Million, 2013-2017 9 © This is a licensed product of Ken Research and should not be copied
  • 10. Table 16: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basisof Revenue in USD Million, 2013-2017Table 17: Cause and Effect Relationship between Industry Factors and Asia-Pacific AthleticApparel and Footwear Industry ProspectsTable 18: Total Number of NIKE Stores in the World in Units, 2011Table 19: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million,FY’2012Table 20: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011Table 21: Adidas Production of Athletic Apparel in Million Units, 2008-2011Table 22: Adidas Group Asia –Pacific Research and Development Centers in Asian CountriesTable 23: Adidas Group Global Research and Development Expenditure in USD Million, as aPercentage (%) of Net Sales and Operating Expenses, 2007-2011Table 24: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel andAccessories in USD Million, 2012Table 25: PUMA Number of Employees by Geography, 2009-2011Table 26: Correlation Matrix of China Athletic Apparel and Footwear MarketTable 27: Regression Coefficients Output of the China Athletic Apparel and Footwear Market 10 © This is a licensed product of Ken Research and should not be copied
  • 11. ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE,2006-2012BY ATHLETIC APPAREL, 2006-2012Performance apparel is one of the fastest growing segments of textile industry in Asia-Pacificregion. This can be attributed to rapid changes in the lifestyle…active sports such as aerobics,athletics, running, cycling, swimming, snowboarding have gained prominence in countries suchas India, China in the last few years. There has been an increase in the range of high tech fabrics and… Moreover, China and India have emerged as the Active sports such as aerobics, athletics, running, cycling, low cost outsourcing destination for clothing swimming, snowboarding have gained prominence manufacturing for the developed economies of in countries such as India, China in the North America and Western Europe in the last last few years. few years… these factors have aided the growth of athletic apparel market in Asia-Pacific regionwhich has grown at a CAGR of 7.2% from 2006-2012……athletic apparel market in 2012 has recorded a remarkable value of USD ~ million ascompared to USD ~ million in 2006. This was due to an increase in the purchasing power…Figure: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 20,000.0 18,000.0 16,000.0 14,000.0USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P 11 © This is a licensed product of Ken Research and should not be copied
  • 12. ASIA-PACIFIC ATHLETIC WEAR MARKETSEGMENTATION, 2006-2012BY GEOGRAPHY, 2006-2012In Asia-Pacific region, the sports and sport inspired apparel & footwear market has been on anup rise. Despite a sluggish Japanese market, Asia has several emerging markets such as India andChina soaring….…impending international sporting events and the consequent increase in the sportswearpenetration in the developed markets in the last few years have shifted the focus towards lowcost manufacturing destinations of India, China, Hong Kong and Indonesia. During 2006-2012,China and India accounted for the highest growth rates in the market for athletic footwear withand contributed nearly ~% and ~% to the overall market in 2012…India has been the smallest contributor to the athletic apparel market and generated revenueworth USD ~ million during 2011 from the sale of athletic apparels. In 2012, the country’scontribution inclined further by 0.2% in the overall market and reached ~%... 12 © This is a licensed product of Ken Research and should not be copied
  • 13. Figure: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012 100.0% 90.0% 80.0% 70.0% 60.0% Paercentage (%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 2012P China Japan Australia India OthersTable: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Countries 2006 2007 2008 2009 2010 2011 2012PChinaJapanAustraliaIndiaOthersTotal 13 © This is a licensed product of Ken Research and should not be copied
  • 14. CHINA ATHLETIC WEAR MARKET SIZE, 2006-2012…a combination of government support and promotion of sporting programs for the public,China’s hosting of international sports events; increasing media exposure and rapid developmentof the economy have been the key drivers to sustain double digit growth for China’s sportswearmarket beyond 2008……regardless of the slowdown in China’s footwear industry during the global economic crisis andsluggish growth in China’s economy in 4Q2008, the growth pace of the industry remainedpositive mainly due to the… consequently with the rising consumption coupled with rapidlysurging purchasing power and popularity of sports among the people in China, the revenue of thesportswear industry inclined by 23.1% in 2010 and reached USD ~ million during the year.…the market competition continued to intensify in 2011 as well, as both sports performancebrands and casual brands strive to expand in the Chinese market. During 2011, themacroeconomic environment in China was…Overall, the country’s sportswear market has grown at a CAGR of 25.2% from the period 2006-2012 and the revenue generated by the sale of sportswear in China has risen from USD ~ millionin 2006 to ~ million in 2012. 14 © This is a licensed product of Ken Research and should not be copied
  • 15. Figure: China Athletic Wear Market Size by Revenue in USD Million, 2006-2012 16,000.0 14,000.0 12,000.0USD Million 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012PBY ATHLETIC FOOTWEAR, 2006-2012…this segment of the market has grown at a CAGR of 21.9% from 2006-2012 on account ofinnovative designs and models which have gained the preference of the people over the years.…the Beijing Olympics held in 2008 provided a platform for China’s athletic footwearmanufacturers to increase their brand presence. During 2009, the economic crisis held back thegrowth of the market due to financial crunch leading to less demand…Figure: China Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 15 © This is a licensed product of Ken Research and should not be copied
  • 16. 8,000.0 7,000.0 6,000.0USD Million 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2006 2007 2008 2009 2010 2011 2012PCHINA ATHLETIC WEAR MARKET SEGMENTATIONATHELTIC APPAREL BY GENDER, 2012The athletic apparel industry in China is majorly held by menswear, womenswear and kidswear.Menswear has occupied the dominant position in the market in 2012 contributing nearly ~% tothe overall market. Menswear segment of the sportswear in China has grown dynamically overthe years… On the other hand, womenswear contributed nearly ~% to the overall sportswearmarket in China…. 16 © This is a licensed product of Ken Research and should not be copied
  • 17. Figure: China Athletic Apparel Market Segmentation by Men, Women and Kids on theBasis of Contribution in Percentage (%), 2012 Men Women KidsTable: China Athletic Apparel Market Segmentation by Men, Women and Kids on theBasis of Revenue in USD Million, 2012Particulars Revenue ( USD Million)MenWomenKidsTotalATHLETIC FOOTWEAR BY PRODUCT CATEGORIES, 2012Cross Training shoes have been the largest contributor to the athletic footwear market in Chinaaccounting for a share of nearly ~% in 2012 and generating revenue worth USD ~ million duringthe year. This is because cross training footwear…Running and jogging footwear have been the second largest contributor to the China athleticfootwear market accounting for nearly ~% to the athletic footwear market in the country therebygenerating revenue worth USD ~ million in 2012… 17 © This is a licensed product of Ken Research and should not be copied
  • 18. Figure: China Athletic Footwear Market Segmentation by Product Categories on the Basisof Contribution in Percentage (%), 2012 Cross Training Running and Jogging Shoes Basket Ball Skating Indoor Sports footwear and OthersTable: China Athletic Footwear Market Segmentation by Product Categories on the Basisof Revenue in USD Million, 2012Athletic Footwear Categories Revenue( USD Million)Cross TrainingRunning and JoggingBasket BallSkatingIndoor Sports and OthersTotalCHINA INDOOR ATHLETIC WEAR MARKETINDOOR ATHLETIC WEAR MARKET SIZE, 2007-2012…indoor active wears together share a high degree of similarity in the manufacturing techniquesand consumer group. All three sectors of swimwear, fitness wear and sports underwear 18 © This is a licensed product of Ken Research and should not be copied
  • 19. frequently adopt flexible and highly stretchable fibers to produce tight fitting active wear forpeople who exercise in fitness gyms and other locations for indoor sports activities, such asindoor swimming…The indoor athletic wear market in China has developed rapidly in the recent years growing at aCAGR of 26.8% from 2007-2012. The revenue generated through the sale of indoor athleticapparels, footwear and accessories in China was recorded to be USD ~ million in 2011 thusincreasing from USD ~ million in 2006…Figure: China Indoor Athletic Wear Market Size by Revenue in USD Million, 2007-2012 800.0 700.0 600.0USD Million 500.0 400.0 300.0 200.0 100.0 0.0 2007 2008 2009 2010 2011 2012PMARKET SHARE OF MAJOR PLAYERS IN CHINA ATHLETICWEAR MARKET, 2011BY ATHLETIC APPAREL, 2011The athletic apparel market in China is dominated by few major players who contribute around~% of the total revenue of the market in 2011. Of these, Nike with contribution of ~% leads theshare due to the company’s successful product execution track and a strong brand name…Adidas is the second largest player with contribution of ~% on account of its widespread salesnetwork…. Li Ning is the third largest player in athletic apparel market in China with acontribution of ~% to the total athletic apparel revenue of the country. In IH2012, the domestic 19 © This is a licensed product of Ken Research and should not be copied
  • 20. market of Li-Ning accounted for nearly ~% of the sales of athletic footwear and apparel and therest is contributed by international market…Figure: Market Share of Major Players in China Athletic Apparel Market by Revenue inPercentage (%), 2011 Nike Adidas Anta Sports Li Ning Xtep Peak 361 Degree Kappa OthersTable: Revenue of Major Players from Athletic Apparel in China in USD Million, 2011Major Players Revenue (USD Million), 2011NikeAdidasLi NingAnta SportsXtepPeak361 DegreeKappaOthersTotal 20 © This is a licensed product of Ken Research and should not be copied
  • 21. CHINA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTUREOUTLOOK AND PROJECTIONS, 2013-2017…is expected that consistently high levels of inflationary pressure will affect consumersentiment thereby, hindering the growth in domestic consumption…While the near term outlook for the sportswear industry in China remains…a few emergingtrends in the industry in the future: • Rationalization of sportswear industry in China: It involves aggressive promotion activities to clear excessive inventory, restructuring of retail channels, elimination of small competitors out of the industry are expected to continue in the short term. • •However, the long term growth potential of the industry remains optimistic of sportswear marketin China. For the swimwear market sector, rising standards of living and increasing urbanizationin China are expected to be the primary drivers in the next five years…Although the Chinese sportswear industry is facing numerous challenges, several sportswearbrands with clear brand positioning, effective sales management and… are expected to be able toseize market opportunities in the near future along with striving to be the market leader…The athletic apparel revenue in the country will reach USD ~ million in 2014 from USD ~million in 2011 and will further rise by ~% and ~% in 2016 and 2017 respectively to reach USD~ million in 2017… 21 © This is a licensed product of Ken Research and should not be copied
  • 22. Figure: China Athletic Apparel and Footwear Market Future Projections on the Basis ofRevenue in USD Million, 2013-2017 20,000.0 18,000.0 16,000.0 14,000.0USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2013 2014 2015 2016 2017 Atheltic Apparel Atheltic Footwear 22 © This is a licensed product of Ken Research and should not be copied
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