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New Delhi: 25/2/2013- China sportswear industry structure has changed overtime in terms of the business model and distribution platform. The sportswear market in China which includes footwear and apparel has expanded rapidly in the recent years. The growth of the overall GDP in the country, rising income levels and shifting consumption preferences of increasingly affluent consumers have stimulated the demand for sportswear in the country. A combination of government support and promotion of sporting programs for the public, China’s hosting of international sports events; increasing media exposure and rapid development of the economy have been the key drivers to sustain double digit growth for China’s sportswear market beyond 2008. It has been observed that China sportswear industry has reached a certain level of maturity and has entered a phase of stabilized growth after a period of rapid expansion from 2008 to 2010, with a growth rate of nearly 25%. The market competition continued to intensify in 2011 as well, as both sports performance brands and casual brands strive to expand in the Chinese market.
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