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    Asia pacific organic food and beverages industry outlook to 2016- sample report Asia pacific organic food and beverages industry outlook to 2016- sample report Document Transcript

    • 1© This is a licensed product of Ken Research and should not be copied
    • TABLE OF CONTENTS1. Global Organic Food and Beverages Industry Introduction2. Global Organic Food and Beverages Market Size by Revenue, 2006-20113. Global Organic Food and Beverages Market Segmentation 3.1. By Geography, 2006-20114. Asia-Pacific Organic Food and Beverages Industry 4.1. Asia-Pacific Organic Food and Beverages Market Size, 2006-2011 4.2. Asia-Pacific Organic Food and Beverages Market Segmentation 4.2.1. By Geography, 2006-2011 4.3. Japan Organic Food and Beverages Market Introduction 4.3.1. Japan Organic Food and Beverages Market Size, 2006-2011 4.3.2. Japan Organic Food and Beverages Market Segmentation, 2011 4.3.2.1. By Products, 2011 4.3.3. Japan Organic Agricultural Land Development, 2006-2011 4.3.4. Government Regulations in Japan Organic Food and Beverages Indsutry 4.3.5. Market Share of Distribution Channels in Japan Organic Food and Beverages Industry, 2011 4.3.6. Macro Economic Factors of Japan Organic Food and Beverages Industry 4.3.6.1. Urban Population, 2006-2016 4.3.6.2. Consumer Expenditure on Food and Beverages, 2006-2016 4.3.7. Japan Organic Food and Beverages Market Future Outlook and Projections, 2012- 2016 4.4. Australia Organic Food and Beverages Industry Introduction 4.4.1. Australia Organic Food and Beverages Market Size, 2006-2011 4.4.2. Australia Organic Food and Beverages Market Segmentation, 2011 4.4.3. Australia Organic Agricultural Land Development, 2006-2011 4.4.4. Government Regulations in Australia Organic Food and Beverages Industry 2 © This is a licensed product of Ken Research and should not be copied
    • 4.4.5. Competitive Landscape of Australia Organic Food and Beverages Industry, 2011 4.4.6. Macro Economic Factors of Australia Organic Food and Beverages Industry 4.4.6.1. Urban Population, 2006-2016 4.4.6.2. Consumer Food Price Index, 2006-2016 4.4.6.3. Consumer Expenditure on Food and Beverages, 2006-2016 4.4.7. Australia Organic Food and Beverages Market Future Outlook and Projections, 2012-20164.5. China Organic Food and Beverages Market Introduction 4.5.1. China Organic Food and Beverages Market Size, 2006-2011 4.5.2. China Organic Food and Beverages Market Segmentation, 2011 4.5.2.1. By Products, 2011 4.5.3. China Organic Agricultural Land Development, 2006-2011 4.5.4. Government Regulations in China Organic Food and Beverages Industry 4.5.5. Market Share of Distribution Channels in China Organic food and Beverages Industry, 2011 4.5.6. Competitive Landscape of China Organic Food and Beverages Industry, 2011 4.5.7. Macro Economic Factors of China Organic Food and Beverages Industry 4.5.7.1. Urban Population, 2006-2016 4.5.7.2. Consumer Food Price Index, 2006-2016 4.5.8. China Organic Food and Beverages Market Future Outlook and Projections, 2012- 20164.6. India Organic Food and Beverages Market Introduction 4.6.1. India Organic Food and Beverages Market Size, 2006-2011 4.6.2. India Organic Food and Beverages Market Segmentation, 2011 4.6.2.1. By Products, 2011 4.6.3. India Organic Agricultural Land Development, 2006-2011 4.6.4. India Organic Food and Beverages Trends and Developments 4.6.5. Competitive Landscape of India Organic Food and Beverages Industry, 2011 3 © This is a licensed product of Ken Research and should not be copied
    • 4.6.6. Macro Economic Factors of India Organic Food and Beverages industry 4.6.6.1. Personal Disposable Income, FY’2006-FY’2016 4.6.6.2. Urban Population, 2006-2016 4.6.7. India Organic Food and Beverages Market Future Outlook and Projections, 2012- 20165. Global Organic Food and Beverages Industry Future Outlook and Projections, 2012-2016 5.1. By Geography, 2012-20166. Asia-Pacific Organic Food and Beverages Industry Future Outlook and Projections, 2012-2016 6.1. Cause and Effect Relationship Between Industry Factors and Asia Pacific Organic Food and Beverages Industry Prospects7. Appendix 7.1. Market Definition 7.2. Abbreviations 7.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 7.4. Disclaimer 4 © This is a licensed product of Ken Research and should not be copied
    • LIST OF FIGURESFigure 1: Global Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011Figure 2: Global Organic Food and Beverages Market Segmentation by North America, Europeand Asia-Pacific and Rest of World on the Basis of Contribution in Percentage (%), 2006-2011Figure 3: Asia –Pacific Organic Food and Beverages Market by Revenue in USD Million, 2006-2011Figure 4: Asia-Pacific Organic Food and Beverages Market by Japan, Australia, China and Indiaon the Basis of Contribution in Percentage (%), 2006-2011Figure 5: Japan Organic Food and Beverages Market by Revenue in USD Million, 2006-2011Figure 6: Japan Organic Food and Beverages Market Segmentation by Products on the Basis ofContribution in Percentage (%), 2011Figure 7: Japan Organic Agricultural Land Development in Hectares, 2006-2011Figure 8: Japan Organic Food and Beverages Market Share by Distribution Channels on inPercentage (%), 2011Figure 9: Japan Urban Population in Million, 2006-2016Figure 10: Japan Consumer Expenditure on Food and Beverages in USD Million, 2006-2016Figure 11: Japan Organic Food and Beverages Market Projections by Revenue in USD Million,2012-2016Figure 12: Australia Organic Food and Beverages Market Size by Retail Sales in USD Million,2006-2011Figure 13: Australia Organic Farming Market on the Basis of Contribution in Percentage (%),2011Figure 14: Australia Organic Agricultural Land in Hectares, 2006-2011Figure 15: Australia Organic Food and Beverages Market Share by Leading Companies inPercentage (%), 2011Figure 16: Major Players in Australia Organic Food and Beverages Industry, 2011Figure 17: Australia Urban Population in Million, 2006-2016Figure 18: Australia Consumer Food Price Index, 2006-2016 5 © This is a licensed product of Ken Research and should not be copied
    • Figure 19: Australia Consumer Expenditure on Food and Beverages in USD Million, 2006-2016Figure 20: Australia Organic Food and Beverages Market Projections by Retail Sales in USDMillion, 2012-2016Figure 21: China Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011Figure 22: China Organic Food and Beverages Market Segmentation by Products on the Basis ofContribution in Percentage (%), 2011Figure 23: China Organic Agricultural Land Development in Hectares, 2006-2011Figure 24: China Organic Food and Beverages Market Share by Distribution Channels inPercentage (%), 2011Figure 25: China Urban Population in Million, 2006-2016Figure 26: China Consumer Food Price Index, 2006-2016Figure 27: China Organic Food and Beverages Market Projections by Revenue in USD Million,2012-2016Figure 28: India Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011Figure 29: India Organic Food and Beverages Market Segmentation on the Basis of Contributionin Percentage (%), 2011Figure 30: India Organic Agricultural Land in Hectares, 2006-2011Figure 31: India Personal Disposable Income in USD Million, FY’2006-FY’2016Figure 32: India Urban Population in Million, 2006-2016Figure 33: India Organic Food and Beverages Market Projections by Revenue in USD Million,2012-2016Figure 34: Global Organic Food and Beverages Market Projections by Revenue in USD Million,2012-2016Figure 35: Global Organic Food and Beverages Market Projections by North America, Europeand Asia-Pacific and ROW on the Basis of Contribution in Percentage (%), 2012-2016Figure 36: Asia-Pacific Organic Food and Beverages Market Future Projections by Revenue inUSD Million, 2012-2016 6 © This is a licensed product of Ken Research and should not be copied
    • LIST OF TABLESTable 1: Global Organic Certification Labels by GeographyTable 2: Global Organic Food and Beverages Market Segmentation by North America, Europeand Asia-Pacific and Rest of World on the Basis of Revenue in USD Million, 2006-2011Table 3: Asia-Pacific Organic Food and Beverages Industry by Japan, Australia, China and Indiaon the Basis of Sales in USD Million, 2006-2011Table 4: Japan Organic Food and Beverages Market Segmentation on the Basis of Revenue inUSD Million, 2011Table 5: China Organic Food and Beverages Market Segmentation by products on the Basis ofRevenue in USD Million, 2011Table 6: Major Players in China Organic Food and Beverages Industry, 2011Table 7: India Organic Food and Beverages Market Segmentation by Products on the Basis ofRevenue in USD Million, 2011Table 8: India Organic Agriculture Particulars, FY’2011Table 9: India Organic Product Export Volume and Share in Percentage (%), FY’2011Table 10: Major Players in India Organic Food and Beverages Industry, 2011Table 11: Global Organic Food and Beverages Market Projections by North America, Europeand Asia-Pacific and ROW on the Basis of Revenue in USD Million, 2012-2016Table 12: Cause and Effect Relationship Analysis between Industry Factors and ExpectedIndustry Prospects of the Asia-Pacific Organic Food and Beverages IndustryTable 13: Correlation Matrix of the Australia Organic Food and Beverages MarketTable 14: Regression Coefficients Output 7 © This is a licensed product of Ken Research and should not be copied
    • GLOBAL ORGANIC FOOD AND BEVERAGES MARKETSIZE BY REVENUE, 2006-2011 …demand for organic food and beverages in countries such as the US, Japan and Germany hasbeen robust over the past 6 years, growing at significantly high growth rates. On the other hand,countries such as Switzerland, Denmark and Austria are the developing markets for organic withsales rising moderately in the recent years…The global organic food and beverages industry has showed a remarkable growth in the past fiveyears, growing from USD ~ million in 2006 to USD ~ million in 2011. The market has registereda CAGR of 9.5% from 2006 to 2011…The growth has been influenced by the opportunities in all categories of organic food productssuch as fruits and vegetables, dairy products, bakery products, baby food throughout the globe…Figure: Global Organic Food and Beverages Market Size by Revenue in USD Million,2006-2011 70,000.0 60,000.0 50,000.0USD Million 40,000.0 30,000.0 20,000.0 10,000.0 0.0 2006 2007 2008 2009 2010 2011 8 © This is a licensed product of Ken Research and should not be copied
    • ASIA-PACIFIC ORGANIC FOOD AND BEVERAGESINDUSTRYThe organic food and beverages market in Asia-Pacific has surged in the recent years due to amarked increase in both consumption and production in the region. Though Asia has been slowin…The organic farmland in the region has also shown considerable increase over the years with thelargest increase witnessed in China. Other countries such as India and Thailand are also… it hasbeen observed that the producer countries which also include smaller producers such asIndonesia, Vietnam and the Philippines are exporting more than ~% of their produce mainly toEurope and North America…… demand for organic bakery products and beverages is predominant in the cities of Beijing andShanghai in China but the demand can only be met through… ASIA-PACIFIC ORGANIC FOOD AND BEVERAGES MARKET SIZE,2006-2011The demand for organic food and beverages in Asia has grown at a CAGR of 12.4% from theperiod 2006-2011. The sustained growth is seen as remarkable in the region where agriculturecompetes fiercely for land and other resources with the industrial and construction sectors.However, this spectacular level of growth displays the gaining market share of organic productsin the region over the years. The Asia-Pacific market for organic food and beverages is mainly held by Japan, Australia, The Asia-Pacific market for organic food China and India with Japan contributing the and beverages is mainly held by Japan, largest share of ~% to the revenue generated contributing the largest share of ~%, through the sales of organic food and beverages followed by Australia with a share of ~% in the region followed by Australia with a share and China and India together accounting of ~% and China and India together accounting for~% of the market. for ~% of the revenue. The organic and natural food, a small sector in China is benefittingfrom… 9 © This is a licensed product of Ken Research and should not be copied
    • In India, environmental distress, imminent health hazards and… have led to the promotion oforganic farming. The Indian organic food market is in its nascent stage which is less than USD ~million in 2011 is growing at 14.5% per annum…Figure: Asia –Pacific Organic Food and Beverages Market by Revenue in USD Million,2006-2011 3,500.0 3,000.0 2,500.0USD Million 2,000.0 1,500.0 1,000.0 500.0 0.0 2006 2007 2008 2009 2010 2011JAPAN ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011The organic food and beverage market in Japan accounts for the vastness of organic food sales inAsia-Pacific region. A series of scares have dampened the market sentiments in Japan sincethe…The demand has been outpacing supply in several sectors of the organic food industry howeverthe fresh fruits and vegetables market has been adversely affected by….…it was observed that the Japan was severely hit by the food scandals and the global economicturmoil in the end of 2008 which led to a negative growth of 9.3% due to restricted spendingcapacity and weakened economic climate…. Overall, it was observed that the market for organicfood and beverages in Japan has grown from USD ~ million in 2006 to USD ~ million in 2011,registering an average annual growth of 7.3% from the period… 10 © This is a licensed product of Ken Research and should not be copied
    • Figure: Japan Organic Food and Beverages Market by Revenue in USD Million, 2006-2011 1,400.0 1,200.0 1,000.0USD Million 800.0 600.0 400.0 200.0 0.0 2006 2007 2008 2009 2010 2011JAPAN ORGANIC AGRICULTURAL LAND DEVELOPMENT, 2006-2011…in Japan the organic agriculture grows very slowly and the rate of organic food growth in thecountry was only ~% during the period 2006-2011. The most prominent item in the country isgreen tea with a market share of ~%. The amount of domestic organic produce in Japan wasrecorded to be ~ tons while the imported organic produce id ~ tonnes annually……organic agricultural land in Japan has witnessed an incline from ~ hectares in 2006 to ~hectares in 2011 thus registering a CAGR of 8.8% during the period… 11 © This is a licensed product of Ken Research and should not be copied
    • Figure: Japan Organic Agricultural Land Development in Hectares, 2006-2011 10,000.0 9,000.0 8,000.0 7,000.0Hectares 6,000.0 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2006 2007 2008 2009 2010 2011JAPAN ORGANIC FOOD AND BEVERAGES MARKET FUTUREOUTLOOK AND PROJECTIONS, 2012-2016The consumers in Japan have a strong interest and long tradition in consuming healthy, naturaland safe food and as a result there is a huge market for such products…for foreign producers andexporters, the prospects of the organic food industry are promising……Japan has been hit by a number of food safety and false labeling scandals in both domesticallyproduced and imported food products. The traceability and safety of food products draws greaterattention to the consumers in Japan...Overall, the consumer demand for healthy organic food and beverages in Japan is rising due to…over the next five year, the market is expected to perform reasonably well by growing at 13.8%from 2012-2016 as compared to 7.3% during 2006-2011. The revenue of the industry isforecasted to reach USD ~ million in 2016 from USD ~ million in 2012…The revenue share of Japan’s organic food and beverages industry is expected to decreaseslightly during the period 2012-2016. The contribution will decline to ~% in 2016 from ~% in2011. This is because a greater amount of organic food… 12 © This is a licensed product of Ken Research and should not be copied
    • Figure: Japan Organic Food and Beverages Market Projections by Revenue in USDMillion, 2012-2016 3,000.0 2,500.0 2,000.0USD Million 1,500.0 1,000.0 500.0 0.0 2012 2013 2014 2015 2016AUSTRALIA ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011The market for organic food and beverages in Australia has grown significantly over the pastdecade and the trend is forecasted to continue in the coming years as well. The demand fororganics in the country is primarily driven by…… the price sensitivity still exists with the demand for organic products stagnating during 2008-2009 when the global economic crisis urged the consumers to tighten the budgets by restrictingthe spending capacity….The supermarkets are the major distribution channels accounting for over ~% of the organic salesin Australia and all the major chains have their own organic labels. There are a diversified rangeof products available in the organic market with major retailers selling over 500 different organicgrocery lines….The Australian market is considered to be epitome of self sourcing and self regulation…The farm gate value of organic production in Australia has also shown stupendous growth rateover the last few years due to the lower pricing pressure. The total farm-gate value of certifiedorganic products in Australia in 2011 was estimated to be USD ~ and total farm turnover USD ~. 13 © This is a licensed product of Ken Research and should not be copied
    • The farm gate sales of organic products in the country have risen by 34% since 2010. The meatsector has experienced a dramatic increase. The sales of beef has increased by 111% to USD ~million, lamb is up by 64% to reach USD ~ million and poultry has increased by 15% to USD ~million…Figure: Australia Organic Food and Beverages Market Size by Retail Sales in USD Million,2006-2011 1,000.0 900.0 800.0 700.0USD Million 600.0 500.0 400.0 300.0 200.0 100.0 0.0 2006 2007 2008 2009 2010 2011COMPETITIVE LANDSCAPE OF AUSTRALIA ORGANIC FOOD ANDBEVERAGES INDUSTRYThe organic packaged food market in Australia is highly fragmented, with private label productsbeing the most popular products in the market.Australian market for organic food and beverages is majorly contributed by Parmalat AustraliaPty Ltd. contributing nearly ~% to the market in 2011 followed by Goodman Fielder Ltd. with ashare of ~% during the year… 14 © This is a licensed product of Ken Research and should not be copied
    • Figure: Australia Organic Food and Beverages Market Share by Leading Companies inPercentage (%), 2011 Parmalat Australia Pty Ltd Goodman Fielder Ltd San Remo Macaroni Co Jalna Dairy Foods Pty Ltd Heinz Co Australia Ltd OthersFigure: Major Players in Australia Organic Food and Beverages Industry, 2011Major Business Overview Key Product Business Strategy GeographicalPlayer Segments Reach    ParmalatAustraliaPty Ltd    GoodmanFielder Ltd   San RemoMacaroniCo 15 © This is a licensed product of Ken Research and should not be copied
    •   JalnaDairyFoods PtyLtd    Heinz CoAustraliaLtdCHINA ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION,2011BY PRODUCTS, 2011China organic food and beverages market has been dominated by organic liquor which has beenin huge demand in the country and has contributed nearly ~% to the overall revenue in 2011.Organic vegetables have been the second largest segment of China’s organic food and beveragesmarket contributing ~% to the overall market in 2011.It is the most prosperous section…Organic fruits are still in the nascent stage of development in Chinese market occupying nearly~% of the total market in 2011…In the beverages market, apart from liquor, tea holds a major share of ~% in 2011, followed by… 16 © This is a licensed product of Ken Research and should not be copied
    • Figure: China Organic Food and Beverages Market Segmentation by Products on the Basisof Contribution in Percentage (%), 2011 Liquor Vegetables Rice Fruits Tea Cereals Soybean Dairy Milk Baby Food Wine Aquatic products OthersTable: China Organic Food and Beverages Market Segmentation by Products on the Basisof Revenue in USD Million, 2011Products Revenue ( USD Million)LiquorVegetablesRiceFruitsTeaCerealsSoybeanDairy MilkBaby FoodWineAquatic productsOthersTotal 17 © This is a licensed product of Ken Research and should not be copied
    • GOVERNMENT REGULATIONS IN CHINA ORGANIC FOOD ANDBEVERAGES INDUSTRYThere are several regulations and agencies in the regulatory system for organic agriculture inChina. Certification and Accreditation Administration of the People’s Republic of China(CNCA) is the national administrative body overseeing all types of certification and accreditationwithin China…The two most important regulations are the regulatory measures on organic product certificationmanagement and rules for implementing the certification of organic products… The first definesthe organic certification and…The organic food and beverage industry in China is also subject to certain import requirements.The article 36 of the regulatory measures on organic product certification managementrequires……Alongside the organic requirements, the organic imports must also meet Chinese governmentfood safety requirements…MARKET SHARE OF DISTRIBUTION CHANNELS IN CHINA ORGANICFOOD AND BEVERAGES INDUSTRY, 2011…and Crab Island Organic Shop in Beijing Haikele Organic Food Chain Shops in Shanghai andPlanck Organic Food Shops in Nanjing. The specialty shops have contributed ~% to the overallmarket in China in 2011……supermarkets, such as HK Citysuper, Cityshop, Japan Global Plaza, Parksons, NextageDepartment Store operating in some large cities while hypermarkets such as Carrefour, Walmart,Metro, Jusco, Tesco, Lotus and Tops have stores in many major cities in China account for over~% of the China organic market……In some major cities, organic products are also sold through direct sale (home delivery), foodservices (restaurants and cafes) and farmers markets. These channels together held a share of ~%in China organic food and beverages market in 2011. 18 © This is a licensed product of Ken Research and should not be copied
    • Figure1: China Organic Food and Beverages Market Share by Distribution Channels inPercentage (%), 2011 Specialty Shops Supermarkets Food Service Farmers market Direct SalesINDIA ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011… market for organic vegetables followed by fruits represents the greatest potential in thecountry since it generates significant portion of the revenue. Apart from these, the bakeryproducts, dairy products such as milk are also the major contributors to the organic food andbeverages industry in India…The major markets for Indian organic food products are the EU, the US, Canada, Australia and the Middle East Asian countries. Quality The major markets for Indian organic production with traditional methods, low use of food products are the EU, the US, chemical inputs in mountain and tribal areas, Canada, Australia and the Middle East easy availability of cheap labor, NGO Asian countries. interventions and various types of supportprovided by the government have made…The market for organic food and beverages has shown tremendous growth over the past fiveyears by growing from USD ~ million in 2006 to USD ~ million in 2011 thereby registering aCAGR of 14.5% from 2006-2011… 19 © This is a licensed product of Ken Research and should not be copied
    • Figure: India Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011 200.0 180.0 160.0 140.0USD Million 120.0 100.0 80.0 60.0 40.0 20.0 0.0 2006 2007 2008 2009 2010 2011INDIA ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION,2011BY PRODUCTS, 2011…in 2011, cereals contributed the largest share of ~% to the overall revenue of organic food andbeverages in India. Fruits and vegetables have together accounted for ~% of the revenue in2011…Another leading segment of the market has been the confectionery products… 20 © This is a licensed product of Ken Research and should not be copied
    • Figure: India Organic Food and Beverages Market Segmentation on the Basis ofContribution in Percentage (%), 2011 Cereals Fruits Vegetables Confectionery Snacks Non- Dairy Beverages Bakery Products Baby Food Meat OthersTable 1: India Organic Food and Beverages Market Segmentation by Products on the Basisof Revenue in USD Million, 2011Products Revenue( USD Million)CerealsFruitsVegetablesConfectionerySnacksNon- Dairy BeveragesBakery ProductsBaby FoodMeatOthersTotal 21 © This is a licensed product of Ken Research and should not be copied
    • ASIA-PACIFIC ORGANIC FOOD AND BEVERAGESINDUSTRY FUTURE OUTLOOK AND PROJECTIONS,2012-2016…fuelled by the rising global demand, the organic food and beverages industry in Asia-Pacific,which has surged in the recent years, will continue to grow as an integral part of the Asianagricultural economy in the coming years……the demand for organic foods will continue to be concentrated in countries such as Japan,South Korea, Singapore and Hong Kong and Taiwan with greater affluence, higher educationlevel and…In order to respond to the challenges, the strategies such as strengthening the domestic demandfor organic produce… farm workers have been given preference in order to boost the organicproduction. In countries such as Thailand and Philippines, support to the groups of independentsmallholders has successfully implemented……the future of the organic food and beverages industry in Asia Pacific region is likely to achievea significant growth on account of strong per capita income growth and…The organic food and beverages industry in the Asia Pacific region is expected to witness certainchallenges in term of stringent… the market in Asia-Pacific is expected to grow at a CAGR of16.8% from 2012-2016 and will reach USD ~ million by 2016 from USD ~ million in 2011.Figure: Asia-Pacific Organic Food and Beverages Market Future Projections by Revenuein USD Million, 2012-2016 7,000.0 6,000.0 5,000.0USD Million 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2012 2013 2014 2015 2016 22 © This is a licensed product of Ken Research and should not be copied
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