PRESENTED BY STUDENT OF VIDYA VIKAS UNIVERSAL COLLEGE OF BMS & BMMSTUDING IN S.Y.B.M.S DIV A
Submitted to Prof. SHRUTI NAIKCOMPLETED BYVARMA ANKITA
CONTENTSr no. Particulars Slide no.1. Introduction 32. Company’s Vision & Mission 63. Objectives 84. 4p ‘s of company 105. Competitors of Cadbury 366. Awards and Achievements 397. Conclusion 40
Origin of Cadbury• Cadbury is the brain child of John Cadbury• Starting in form of grocery business in Birmingham in 1824 John Cadbury• In 1853, Cadbury became the confectioner to the British Crown.• In 1860, Richard and George took command and expand it further.• Today Cadbury operate Globally
Cadbury : Overview• Cadbury is a British confectionary company• Headquarters in Uxbridge, England.• The oldest and largest family-run businesses in the world• In 1969, it merged with Schweppes Limited• Third leading producer of soft drinks and fourth leading confectionery manufacturer in the World.
How large Cadbury?• Around 65,000 Employees• 35,000 direct and indirect Suppliers• Direct operation over 60 Countries
vision The Barrow Cadbury Trust’svision is of a peaceful, equitablesociety, free from discrimination and based on the principle of social justice for all.
Mission "Cadbury’s mission statement sayssimply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’
Objective• To make lots of chocolate.•Improve the quality of their chocolate.•To Survive in the market.•Have loads of stores worldwide
•To be an ongoing company.•Achieve revenue growth of 20% per year•Increase earnings by 15% annually•Increase dividends per share by 7% per year
PlaceCadbury dairy milk is produced at the chocolate factory inBourneville in Birmingham. After the chocolate is produced andhas undergone all the quality checks it is transported to thestockrooms. After this Cadbury sells it products to shopsthat deal with beverages and confectionery .e.g. corner shops, super stores.They then sell it to the general public. Cadbury produces chocolatefor more than 200 countries so that they have a chance to enjoy itas well and make profit.
Business Operations Five company-owned manufacturing facilities: Thane Induri (Pune) Malanpur (Gwalior) Bangalore Baddi (Himachal Pradesh) 4 sales offices: New Delhi Mumbai THESE Kolkota FACTORIES Chennai CHURN OUT CLOSE TO 8,000 Corporate/Head office: TONNES OF Mumbai CHOCOLATE ANNUALLY
ProductMy product is a re-launch of Cadbury dairy milk. Cadbury dairymilk is made from real chocolate. Its ingredients include cocoabutter and there is a glass and half full cream dairy milk in every200 grams of Cadbury dairy milk chocolate, Cadbury buys 65million litres of fresh milk each year to make Cadbury dairy milkchocolate.
Cadbury Freddo BARS CADBURY SNACK CADBURY FREDDO CADBURY CURLY WURLY CADBURY Cadbury Snack BRUNCH has a strong heritage in the Irish Market. Imagine a chewy Chocolates caramel more fun when ladder. Now Cadbury its frog- drape it in Brunch Bar is a shaped. thick milk favourite with chocolate. consumers.
CADBURY CADBURY CHOMP DAIRY MILK CADBURYBOURNVILL WISPAE Cadbury Chomp is a The velvety- delicious textured milk Cadbury Dairy caramel treat chocolate . Milk with not wrapped inThe old classic just a glass and milk chocolate.dark chocolate a half of fresh. milk from the British isles, but with Fairtrade Ghanaian cocoa beans too!!
PricePrice is an important element of themarketing mix. The price charged for achocolate bar can determine whether aconsumer will buy it and the level of salesachieved can determine whether or notCadbury Schweppes will make a profit.
Within Chocolate, its interesting that Cadbury is a very smallplayer outshone byNestle,M&M Mars (now called Masterfoods)andHershey.Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is ahuge player - perhaps #2. This is because Cadbury Schweppes isBritish based and hence has a much larger presence in Europe,Canada & Australia.
Awards won by Cadbury for its Performance & Quality Cadbury Schweppes plc was awarded Business in the Communitys Jubilee Award GOLD award for the "Best Insights and Strategic Thinking" Brammer Energy & Environmental Improvement Award , 2009 Cadburys Gorilla Among D&AD Winners, 2008
CONCLUSION: In order for Cadbury to reach the peak of achievement, thecompany would have to stress on the global growth of the product.It can be a risk to market it in the region France, but with careful study of the target market segments and its economic position, it can be an attainment. Cadbury should also look into other countries like the Asia Pacific in order to market its productspopular globally. But then again, careful considerations to look at its major competitors and to obtain the rules and regulations of a certain country are equally important.
Thanking to Prof. Shruti Naik for guiding us,being patient and helpful in our project.