0
Introduction
Airtel was established in 1985, Bharati (Airtel)
has been pioneering force in telecom sector
It is a Indian M...
It operates in 20 countries across
Asia, Africa, Channel Islands.
261 million subscribers across countries.
It has 190.90 ...
Company Profile
Name: Bharti Airtel Limited

Established: July 7th , 1995, as a public limited
company.
Business Descripti...
Operational Network: Provides GSM mobile services
in all the 23 telecom circles in India, and was the first
private operat...
COMPANY’S VISION
# TO PROVIDE GLOBAL TELECOM SERVICES AND
HAVE DELIGHT CUSTMERS
COMPANY’S MISSION
#ERROR FREE SERVICE DELI...
Founder
SUNIL BHARTI MITTAL started his career at a young age of 18
after graduating in the year 1976 from PUNJAB UNIVERS...
History
In 1983, Mittal was in an agreement with Germany's
Siemens to manufacture push-button telephone
models for the Ind...
In 1992, Mittal won a bid to build a cellular phone
network in Delhi.
In 1995, Mittal incorporated the cellular operations...
In 2000, Bharti acquired control of Skycell
Communications, in Chennai.
In 2001, the company acquired control of Spice Cel...
In July 2004, Airtel launched "Hello Tunes", a Caller
ring back tone service (CRBT) and became the 1st
operator to do so.
...
Corporate Structure

Organization is defined by the formal
structure, coordination and control
systems, and the organizat...
Earlier Organization Structure
Worldwide Presence

COVERAGE MAP OF BHARTI AIRTEL ACROSS 20 COUNTRIES
Airtel Products
AIRTEL CONNECTIONS
•
-PREPAID
•
-POSTPAID
AIRTEL DATA CARDS
AIRTEL CALLING CARDS

AIRTEL BROADBAND
AI...
Marketing Analysis
In the mind of the consumer, Airtel Services should provide
following features:•Easy Billing
•Strong Ma...
Marketing Strategies

• Airtel partnered with leading players in
telecommunication players across the globe.
• It has mana...
Market Shares
SWOT Analysis
Strengths
• Largest Telecom Player in India - ~80Mn, 22.6%
• Strategic Alliance with other stakeholders in
B...
Weakness
• Outsourcing of Core Systems
• Lack of emerging market investment
opportunity
Opportunities
• Bharti Infratel – Cutting Down cost in Rural
area
• Match Box Strategy – Scale of Penetration
• Current Te...
Threats
• India centric – Major revenues from India
• Falling ARPU & AMOU
• Intense Competition & Shortage of Bandwidth
• STP OF AIRTEL
• Segmentation
–
–
–

On the basis of Geography
divided Indian market in telecom circles.
Subdivided State...
• Positioning
– Tagline- “ EXPRESS YOURSELF ”.

– Positioned in premium category aimed at elite
class of society.
– Percep...
• Promotion
•

Large scale print and video advertising.

•

In 2002 Airtel got its Signature tune from A.R. Rehman, this s...
• Founded in 1994, MTN operates in 21
countries.
• The bulk of its subscribers are in South
Africa, Nigeria, Iran, Ghana, ...
•
•
•
•
•
•
•
•

Largest Telecom Player in South Africa
Strong Financials
Focus on Core Activities – Outsource the rest
St...
•

THE PROPOSED $23-BILLION MEGA DEAL BETWEEN BHARTI AIRTEL AND
SOUTH AFRICA’S MTN WOULD BE WORLD’S BIGGEST DEAL.

•

INDI...
IN TERMS OF SUBSCRIBERS, CURRENTLY THE TOP FIVE MOBILE FIRMS AS IN
MARCH ARE AS FOLLOWS:

(1) CHINA MOBILE
(2) VODAPHONE
(...
• Both Firms Exposure To New Markets Ripe For Growth
• Full Cost Savings
• Allow for Technology Sharing

• Provide The Fin...
Some other international facts
about bharti airtel
Newyork life insurance fund ,acquired a 3% equity
share in bharti cellu...
Airtel signs agreement with HTC for touch screen mobile

Bharati airtel has informed that Microsoft & Co.
announced a stra...
International Partners
The company has a strategic alliance with singel
The company's mobile network equipment partners ar...
On 11 April 2011, Bharti Airtel and Apple bring the iPhone 4 to India

On 16 June 2011, Airtel digital TV launches iKisaan...
On 27 May 2012, Bharti Airtel announced its
strategic foray into the mobile advertising (mAdvertising) segment, in India
O...
Most successful brand in India with largest market share.

Success is based on three pillarsconnectivity, affordability an...
Bharat Airtel
Bharat Airtel
Bharat Airtel
Bharat Airtel
Bharat Airtel
Bharat Airtel
Bharat Airtel
Bharat Airtel
Bharat Airtel
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Bharat Airtel

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Transcript of "Bharat Airtel"

  1. 1. Introduction Airtel was established in 1985, Bharati (Airtel) has been pioneering force in telecom sector It is a Indian Multinational Telecommunication services company headquartered in New Delhi Largest Private Integrated Telecom Company in India Bharati Airtel is the world’s 3rd largest telecommunication company
  2. 2. It operates in 20 countries across Asia, Africa, Channel Islands. 261 million subscribers across countries. It has 190.90 million subscribers in India. Bharti Airtel is first Indian telecom service provider to achieve Cisco gold certification.
  3. 3. Company Profile Name: Bharti Airtel Limited Established: July 7th , 1995, as a public limited company. Business Description: Provides mobile, tele-media services (fixed line) and enterprise services (carriers and services to corporates) Listings: The Stock Exchange, Mumbai (BSE), The National Stock Exchange of India Limited(NSE)
  4. 4. Operational Network: Provides GSM mobile services in all the 23 telecom circles in India, and was the first private operators to have an all India presence. Provides tele-media services (fixed line) in 94 cities in India. The sales turnover of the company as on 26th feb 2013 was rs. 20253.70 crores and net profit quarterly as on dec’12 was rs. 283.70 crores
  5. 5. COMPANY’S VISION # TO PROVIDE GLOBAL TELECOM SERVICES AND HAVE DELIGHT CUSTMERS COMPANY’S MISSION #ERROR FREE SERVICE DELIVERY #INNOVATIVE PRODUCTS #COST EFFICIENCY #UNIFIED MESSAGING SOLUTION
  6. 6. Founder SUNIL BHARTI MITTAL started his career at a young age of 18 after graduating in the year 1976 from PUNJAB UNIVERSITY with the bachelor of arts and science . He is the CHAIRMAN and MANAGING DIRECTOR since october 2001 An alumni of HAVARAD UNIVERSITY BUISSNESS SCHOOL He was also Awarded by PADMA BHUSHAN Being conferred by the degree of DOCTER by G B PANT UNIVERSITY . Also awarded by INSEAD Business Leader Award 2011 .
  7. 7. History In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones.
  8. 8. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh.
  9. 9. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public. In 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan.
  10. 10. In July 2004, Airtel launched "Hello Tunes", a Caller ring back tone service (CRBT) and became the 1st operator to do so. In 2005, Bharti extended its network to Andaman and Nicobar. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait based Zain Telecom. In March 2012, Airtel launched a mobile operation in Rwanda.
  11. 11. Corporate Structure Organization is defined by the formal structure, coordination and control systems, and the organization culture. It’s the formal arrangement of roles, responsibilities and relationships within an organization. It’s a powerful tool to implement strategy.
  12. 12. Earlier Organization Structure
  13. 13. Worldwide Presence COVERAGE MAP OF BHARTI AIRTEL ACROSS 20 COUNTRIES
  14. 14. Airtel Products AIRTEL CONNECTIONS • -PREPAID • -POSTPAID AIRTEL DATA CARDS AIRTEL CALLING CARDS AIRTEL BROADBAND AIRTEL FIXED LINES
  15. 15. Marketing Analysis In the mind of the consumer, Airtel Services should provide following features:•Easy Billing •Strong Market Coverage •Credit Limit •Long Distance Calling Facility •Best Value Plan •Widest Roaming- National & International •Easy Payment Option- Anytime & Anywhere
  16. 16. Marketing Strategies • Airtel partnered with leading players in telecommunication players across the globe. • It has managed to work with the best of domain specialists globally and emerge as a world class entity. • Partnerships include operational contracts with marquee vendors and strategic investors ranging from private equity investors to global telecom giants.
  17. 17. Market Shares
  18. 18. SWOT Analysis Strengths • Largest Telecom Player in India - ~80Mn, 22.6% • Strategic Alliance with other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel • Pan India Presence • Strong Financials
  19. 19. Weakness • Outsourcing of Core Systems • Lack of emerging market investment opportunity
  20. 20. Opportunities • Bharti Infratel – Cutting Down cost in Rural area • Match Box Strategy – Scale of Penetration • Current Tele-Density – 30.6 is still low among developing countries • Low Broadband Penetration, Rural Telephoney
  21. 21. Threats • India centric – Major revenues from India • Falling ARPU & AMOU • Intense Competition & Shortage of Bandwidth
  22. 22. • STP OF AIRTEL • Segmentation – – – On the basis of Geography divided Indian market in telecom circles. Subdivided States into category A,B and C. • Targeting – Earlier elite class above age group of 25 years. – Corporate people and business men. – Again targeted youth by introducing YOUTOPIA plan. – Targeted women and senior citizens by introducing post paid plans.
  23. 23. • Positioning – Tagline- “ EXPRESS YOURSELF ”. – Positioned in premium category aimed at elite class of society. – Perception of aspirational and lifestyle brand. – Airtel decided that the brand should always connote leadership - be it in network, innovations, offerings or services – Sponsored games like Golf.
  24. 24. • Promotion • Large scale print and video advertising. • In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is perhaps the most downloaded tune in India. • Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more. • "Friendz" pre-paid connection for youth," Ladies Special" plan, Seniors plan. • Executives corporate plan(First to give prepaid in this category). • Special discounts in calling rates & sms services. • Providing wallpapers and screensavers on website.
  25. 25. • Founded in 1994, MTN operates in 21 countries. • The bulk of its subscribers are in South Africa, Nigeria, Iran, Ghana, Syria, Cameroon, and Uganda. tries in Africa and the Middle East. • It is Africa's largest mobile phone operator by subscribers.
  26. 26. • • • • • • • • Largest Telecom Player in South Africa Strong Financials Focus on Core Activities – Outsource the rest Strong Brand Image – Marketing Team Strong New Business Development team Financial performance and continued investments Client relationship management Focus on R&D and innovation to create new services
  27. 27. • THE PROPOSED $23-BILLION MEGA DEAL BETWEEN BHARTI AIRTEL AND SOUTH AFRICA’S MTN WOULD BE WORLD’S BIGGEST DEAL. • INDIA’S BIGGEST CROASS BORDER DEAL ALMOST TWICE THE SIZE OF TATA STEEL’S $13 BILLION BUY OF CORUS IN 2006. • MTN TO TAKE 25 % STAKE IN BHARTI FOR $2.9 BILLION PLUS NEW SHARES EQUAL TO ABOUT 25 % OF THE CURRENT SHARES ON ISSUE. MTN SHAREHOLDERS TO TAKE ANOTHER 11 % OF BHARTI. • BHARTI TO BUY ABOUT 36 % OF MTN SHARES AT $10.44 EACH, PLUS HALF THE NEWLY ISSUED BHARTI GLOBAL DEPOSITARY RECEIPTS FOR EACH MTN SHARE. • THAT AND THE SHARES MTN ISSUES FOR ITS STAKE IN BHARTI WOULD TAKE THE INDIAN FIRM’S HOLDING TO 49 % OF MTN’S ENLARGED CAPITAL. BHARTI WOULD BE ABLE TO FULLY CONSOLIDATE MTN’S ACCOUNTS, AND MTN GETS REPRESENTATION ON THE BHARTI BOARD.
  28. 28. IN TERMS OF SUBSCRIBERS, CURRENTLY THE TOP FIVE MOBILE FIRMS AS IN MARCH ARE AS FOLLOWS: (1) CHINA MOBILE (2) VODAPHONE (3) TELEFONICA SA (4) AMERICA MOVIL (5) TELENOR BHARTI AIRTEL MTN : : : : : : 477 MILLION SUBSCRIBERS 303 MILLION SUBSCRIBERS 198 MILLION SUBSCRIBERS 187 MILLION SUBSCRIBERS 166 MILLION SUBSCRIBERS 100 MILLION SUBSCRIBERS : 100 MILLION SUBSCRIBERS IF THIS DEAL GET SUCCESSFUL THEN THEY GOT 200 MN SUBSCRIBERS. SO THAT THEY WILL GET THIRD RANK IN ALL OVER THE WORLD.
  29. 29. • Both Firms Exposure To New Markets Ripe For Growth • Full Cost Savings • Allow for Technology Sharing • Provide The Financial Muscle For More Expansion • Bigger Market Exposure • Access To Innovative Products • Better Buying Power,
  30. 30. Some other international facts about bharti airtel Newyork life insurance fund ,acquired a 3% equity share in bharti cellular Singtel acquired stake 15.3% equity interest in bharati televentures Airtel joints hands with Microsoft
  31. 31. Airtel signs agreement with HTC for touch screen mobile Bharati airtel has informed that Microsoft & Co. announced a strategic partnership that will offer a range of software & services for small & medium industries British telecom acquired 21.05% equity in bharti cellular Bharti Airtel has a subsidiary in SriLanka called as airtel Lanka limited
  32. 32. International Partners The company has a strategic alliance with singel The company's mobile network equipment partners are Ericson & nokia In case of the broadband & telephone services equipment suppliers include Siemens,Nortel,Corning and others
  33. 33. On 11 April 2011, Bharti Airtel and Apple bring the iPhone 4 to India On 16 June 2011, Airtel digital TV launches iKisaan – the world’s first interactive service in Hindi On 1 December 2011, Airtel introduces India’s first free mobile access to Twitter. On 12 December 2011, Bharti Airtel recognized for the delivery of best network services with customer focus at Telecom Centre of Excellence Awards On 30 January 2012, Airtel digital TV launches iKidsworld.[
  34. 34. On 27 May 2012, Bharti Airtel announced its strategic foray into the mobile advertising (mAdvertising) segment, in India On 24 October 2012, Bharti Airtel's mobile user base in Africa crosses 60 million [06-12-2012] Airtel Mobitude 2012 reveals the preferences of over 186 million mobile customers in India 15-04-2013] Stay connected with loved ones with Airtel ‘Summer Special’ offers for International roaming 16-08-2013] airtel launches ‘Re 1 Entertainment Store’ for its mobile customers
  35. 35. Most successful brand in India with largest market share. Success is based on three pillarsconnectivity, affordability and innovation. The core is connectivity, i.e. the network Doesn’t promote its product always by celebrities. Pre paid services are more expensive than post paid service .
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