MissionA mission statement defines what an organization is why it existsits reason for being.
your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operates
mission are powerful statements that help drive an organization forward. In simplest terms, the mission is why you exist.
The mission statement reflects…… range nature of the products. pricing, quality, service. position, growth. use of technology, your relationships.employees, suppliers, competitors ,
According to Fred R.david Mission statement is more than a sttement of purpose…it is declaration of attitude and out look. declaration of social policy and responsibility. declaration of customer orientation.
According to Bart (1997), the mission statement consists of 3 essential components: 1) Key market – who is your target client/customer? 2) Contribution – what product or service do you provide to that client? 3) Distinction – what makes your product or service unique, so that the client would choose you?
Characteristics of a mission statement Not lengthy Inspiring Relevent Unique Dynamic Basis for guidance Customer orientation Values,beliefs,philosophy
McDonalds - "To provide the fast food customer food prepared in the same high- quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere."
objectives Objectives help project teams focus Objectives get people "on the same page" Objectives help define "what done lookslike" Objectives allow us to evaluate project outcomes
objectives should be SMART Specific - Be precise about what you are going to achieve. Measurable - Quantify your objectives. Achievable - Are you attempting too much? Realistic - Do you have the resources to make the objective happen (men, money, machines, materials, minutes)? Timed - State when you will achieve the objective
Mc donalds objectives to serve good food in a friendly and fun environment · to be a socially responsible company to provide good returns to its shareholders to provide its customers with food of a high standard, quick service and value for money