MissionOBJECTIVES
MissionA mission statement defines what an organization is why it existsits reason for being.
your mission statement should define who your primary customers are, identify the products and services you produce, and ...
mission are powerful statements that help drive an organization forward. In simplest terms, the mission is why you exist.
 The mission statement reflects…… range nature of the products. pricing, quality, service. position, growth. use of ...
According to Fred R.david Mission statement is more than a sttement of  purpose…it is declaration of attitude and out loo...
 According to Bart (1997), the mission statement consists of 3 essential  components: 1) Key market – who is your target...
Characteristics of a mission statement Not lengthy Inspiring Relevent Unique Dynamic Basis for guidance Customer or...
 McDonalds - "To provide the fast food  customer food prepared in the same high-  quality manner world-wide that is tasty...
objectives Objectives help project teams focus Objectives get people "on the same page" Objectives help define "what do...
Characteristics of objectives
Role of objectives
 objectives should be SMART Specific - Be precise about what you are going to  achieve. Measurable - Quantify your obje...
Mc donalds objectives to serve good food in a friendly and fun  environment · to be a socially responsible  company to p...
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Anjali sm pt

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introduction to MISSION AND OBJECTIVES

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Anjali sm pt

  1. 1. MissionOBJECTIVES
  2. 2. MissionA mission statement defines what an organization is why it existsits reason for being.
  3. 3. your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operates
  4. 4. mission are powerful statements that help drive an organization forward. In simplest terms, the mission is why you exist.
  5. 5.  The mission statement reflects…… range nature of the products. pricing, quality, service. position, growth. use of technology, your relationships.employees, suppliers, competitors ,
  6. 6. According to Fred R.david Mission statement is more than a sttement of purpose…it is declaration of attitude and out look. declaration of social policy and responsibility. declaration of customer orientation.
  7. 7.  According to Bart (1997), the mission statement consists of 3 essential components: 1) Key market – who is your target client/customer? 2) Contribution – what product or service do you provide to that client? 3) Distinction – what makes your product or service unique, so that the client would choose you?
  8. 8. Characteristics of a mission statement Not lengthy Inspiring Relevent Unique Dynamic Basis for guidance Customer orientation Values,beliefs,philosophy
  9. 9.  McDonalds - "To provide the fast food customer food prepared in the same high- quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere."
  10. 10. objectives Objectives help project teams focus Objectives get people "on the same page" Objectives help define "what done lookslike" Objectives allow us to evaluate project outcomes
  11. 11. Characteristics of objectives
  12. 12. Role of objectives
  13. 13.  objectives should be SMART Specific - Be precise about what you are going to achieve. Measurable - Quantify your objectives. Achievable - Are you attempting too much? Realistic - Do you have the resources to make the objective happen (men, money, machines, materials, minutes)? Timed - State when you will achieve the objective
  14. 14. Mc donalds objectives to serve good food in a friendly and fun environment · to be a socially responsible company to provide good returns to its shareholders to provide its customers with food of a high standard, quick service and value for money
  15. 15. i hope u njod

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