Cross-media & interoperability CCC 040413
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Cross-media & interoperability CCC 040413 Presentation Transcript

  • 1. AARHUS UNIVERSITY FEBRUARY 1 2013Cross-mediaAnja Bechmann XPKDKADK TATION
  • 2. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor[PRESENTATION ]›  Cross-media›  Digital Cross-media›  Examples & my new research›  2
  • 3. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorCross-media ›  Cross-media: The study of strategic communication/production using more than one platform ›  Concentrating on universes with internet and mobile phones ›  Concentrating on physically integrated media (former seperated) and the challenge of connecting old and new media 3Source: Bechmann (2009). Crossmedia, PhD dissertation
  • 4. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorFLOW DESIGN: CONTENT 4
  • 5. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorTwo cross-media perspectives Media circulation Universe communication 5 Source: Bechmann (2009). Crossmedia, PhD dissertation
  • 6. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorFLOW DESIGN: CONTROL 6
  • 7. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor Challenges in the change proces ›  New business models ›  Bundling and unbundling ›  Nuances of cope ›  Keep status as passagepoint in network ›  Control mechanisms Bet. Beskrivelse CAP Create and Play DAL Discover and Link Content FAD Fetch and Distribute OAP Open and Play Content/Code 7Source: Bechmann (2009). Crossmedia, PhD dissertation
  • 8. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 8
  • 9. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor Cross-media perspectives ›  New business models ›  Bundling and unbundling ›  Nuances of cope ›  Keep status as passagepoint in network ›  Control mechanisms Bet. Beskrivelse CAP Create and Play DAL Discover and Link FAD Fetch and Distribute OAP Open and Play 9Source: Bechmann (2009). Crossmedia, PhD dissertation
  • 10. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 10
  • 11. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor Cross-media perspectives ›  New business models ›  Bundling and unbundling ›  Nuances of cope ›  Keep status as passagepoint in network ›  Control mechanisms Bet. Beskrivelse CAP Create and Play DAL Discover and Link FAD Fetch and Distribute OAP Open and Play 11Source: Bechmann (2009). Crossmedia, PhD dissertation
  • 12. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 12
  • 13. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor Cross-media perspectives ›  New business models ›  Bundling and unbundling ›  Nuances of cope ›  Keep status as passagepoint in network ›  Control mechanisms Bet. Beskrivelse CAP Create and Play DAL Discover and Link FAD Fetch and Distribute OAP Open and Play 13Source: Bechmann (2009). Crossmedia, PhD dissertation
  • 14. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 14
  • 15. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 15
  • 16. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 16
  • 17. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 17
  • 18. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorFLOW DESIGN: USER PARTICIPATION 18
  • 19. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor History of user influence/involvement ›  Continuation of interactivity (Jensen 1995 – tv vs. webpages): ›  Transmission – consultation, conversation, registration ›  User Production (Syvertsen 2006 tv vs. Sms-tv) ›  Reactive (little influcence), reactive (more influence), interactive (most influence) ›  User Innovation (von Hippel 2005 trad. Media vs. Open source) ›  Internal motivated, probabilistic, process/not problem solving, equipotentiality not hieararchy, granular, small scale contribution, shared not owned content (Benkler & Bruns 2008) ›  User-led innovation: in-segment-variation (nicheproduction), tools for user innovation process, complementary products for the user innovation 19Source: Bechmann (2010). User-created tv as entertainment (in Danish).
  • 20. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorUser involvement and crossmedia (OAP)›  Distinguish between: Reactive -> Production Reactive Proactive (productive) -> proactive patterns Unique/ User User context production innovation sensitive Expert Coworkers Potential solution competition 20
  • 21. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 21
  • 22. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor›  CNN and Twitter:›  http://www.cnn.com/video/#/video/international/2009/03/19/ ic.march.twitter.bk.a.cnn 22
  • 23. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorUser involvement and crossmedia (OAP)›  Distinguish between: Reactive -> Production Productive Proactive (productive) -> proactive patterns Unique/ User User context innovation sensitive Expert Coworkers Potential solution competition 23
  • 24. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 24
  • 25. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor 25
  • 26. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorDigital cross-media›  Cross-media as cross-platform & interoperability of data 26
  • 27. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorGoogle: Cloud computing & multiservice 27
  • 28. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorGoogle: Cloud computing & multiservice 28
  • 29. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorBambuser: Live user broadcast withgeotagging›  WALKTHROUGH: http://www.youtube.com/watch?v=JwinszmBtL4&feature=related›  WEBSITE: http://bambuser.com/channel/glance01/broadcast/941322 29
  • 30. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorFoursquare: checkin & geotagging game 30
  • 31. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorDifference between cross-media & digitalcross-media›  “content” change›  Business models in the traffic and number of users (attention economy)›  Business models in the number and quality of contributions (moral economy)›  Digitial platforms exclusively makes seamless exchange of data possible and targeting more precise 31
  • 32. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor2012/13 RESEARCH 32
  • 33. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorDIGITAL CROSSMEDIA›  FACEBOOK CROSS-PLATFORM & DATA INTEROPERABILITY 33
  • 34. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor›  Sutor (2011) critics the use of the term ‘interoperability’ for not taking into consideration the intent of opening up the code. He argues that we need to distinguish between actual interoperability where parties connect in symmetrical power relations and intraoperability where software providers are dominant in terms of market share, attitude or acquiescence (Sutor 2011, p. 214) and want to “suck all-important data and processing into the central software econsystem”.›  In the case of social networks and open APIs we see the case of intraoperability where software developers agree upon an assymmetrical power relationsship where they connect to Facebook and Google, enhancing the importance of their standards and thereby making them stronger and more powerful as a passage point in the network (Castells 2009; Latour 1987; Bechmann, 2009). 34
  • 35. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorThree types of interoperability
  • 36. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor
  • 37. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor
  • 38. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorThe engaged user(Bechmann & Lomborg, New Media and Society)
  • 39. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor
  • 40. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorPreliminary findings
  • 41. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorPreliminary findingsOnly 9,4% or 1009 out of 10,707 status updates on participants walls are mademade outside Facebook status update text field on PC(Facebook Platform launched May 24, 2007 & first iphone november 2007 (wikipedia) – firstdata entry is from 2008 in our system
  • 42. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorPreliminary findingsOnly one update (out of 10,707) is made through Twitter(The participants have not connected the two services. Either they are not on Twitter OR itmust indicate that participants do not post same updates on the two services even though itis possible)Only six (out of 4100) news updates on their newsfeeds were sent from Twitter. Thisindicates that the same tendency goes for their network of friends
  • 43. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorPreliminary findings3,4% (362 out of 10,707) wallposts are created through Facebook for iPhone orFacebook for Android(this may indicate that even though Facebook registers increase of traffic throughsmartphones, this is primarily viewing/lurking activity)10,7% (440 out of 4120) of news updates in their newsfeeds are created through Facebookfor iPhone or Facebook for Android
  • 44. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate ProfessorPreliminary findings13 out of 4120 newsfeeds was sent from Facebook for ipad3 participants pasted 13 (out of 10707) wall posts from Facebook for ipad(again maybe ipad is used for reading primarily)(BUT remember that Facebook for ipad is newly introduced (first wifi ipad released in USApril 3 & EU May 28, 2010, wikipedia) and total wallposts are from 2008 and onwards)
  • 45. AARHUS UNIVERSITY Crossmedia April 4 2013 ANJA BECHMANN Associate Professor Thank You! Anja Bechmann, Head of Digital Footprints Research Group, AU +45 5133 5138 anjabechmann@gmail.com // @anjabechmann Digitalfootprints.dk // @digifeet 45