I am not an SEO expert. If I’ve said something incorrectly, I would appreciate knowing so I can pass on the correct information. I’ve tried to compile a list of tips and tricks I’ve picked up from a variety of sources and writing gigs in order to help those who are just getting in to blogging.Many of these tips also apply to your general website pages and while it is recommended to always include these techniques, Google won’t penalize you for not doing them.
The first thing you must do is determine what the focus keywords of your blog post will be. Whatever you decide, this keyword phrase must appear in the title, post url, meta description and content. If you’re going to write about “SEO tips for bloggers” you should use that exact phrase everywhere. Don’t substitute “blogging tips for better SEO” or even “SEO tips for beginning bloggers”. Yoast’s plugin really helps you to focus on your keywords.
I can’t tell you how many times I’ve rewritten a catchy, fun headline to something that was a little duller because it included keywords. Having keywords in your headline is very important. The first headline is probably catchier, but doesn’t contain the keywords I’m focusing on for this article.
In WordPress this will happen automagically as the title of your post becomes the default url for that post. Having keywords in your title then automatically puts keywords in your url. Having keywords in urls on your website is another indication to Google of what your site is about. This goes for all the pages on your website, too. Don’t fall into the trap of naming pages with useless information, try to build those keywords into each page url. For example, on my site, my page urls are twirp.ca/social-media-services, instead of just twirp.ca/services and twirp.ca/social-media-workshops instead of just twirp.ca/workshops.
The text you use to start and end your blog are very important as that is what Google scans to see what the article is about. If you’re going to talk about being an SEO Expert, make sure you have that keyword phrase in the first and last paragraphs.
Wordpress has some fabulous plugins that remind you do a lot of these things. I use on by Yoast that has a system for helping me remember to use keywords in certain places and it also has a place to write the meta description. The meta description is what Google searches, but also what will appear under your title in a Google search and in the Facebook preview. It’s important that you craft the meta description to include keywords while also explaining what the reader is going to learn from the article. You want to entice them to click on your article instead of someone else’s.
One blog that I guest write on has strict rules about the number of categories and tags we must use on each article we submit. Categories should be broad groupings of articles and tags can be much more focused. They can also be hierarchical, with sub-categories for more focus. For example, this article will be in the SEO category and I will tag it with blogging, keywords, meta data. If your categories and tags are set to show, your readers can click on one that interests them to read all the articles that are similarly tagged. To get the most out of your categories and tags, some experts suggest you should never use the same words in both, i.e. if your category is SEO, don’t use the SEO tag, but try to find another tag that means the same thing, perhaps Search Engine Optimization. Some experts also suggest that there is a minimum number of tags you should use for “perfect SEO”, but I think that is highly dependent on your content and striving for nine tags on every blog post is a stretch for many.
Google looks for clues that your website is consistently about a certain topic or industry in order to prove your expert status. One of the things it looks for are internal links from one page to another page within the site. When you’re writing your blog posts, it is important to link to other pages or blog posts within your site when appropriate. If you use a keyword phrase that was the focus of another article you should hyperlink that keyword phrase to that article. So, if I were to mention social media management in this article, I would link back to my page that is optimized for social media management. (Go ahead and click, I did it.)
Every blog post you write should have at least one picture and it should be placed at the very top of your post (right or left doesn’t really matter as long as it’s at the top). Proper optimization of a picture can have a huge impact on your site as there is hidden meta data there that Google will search, but you fans won’t necessarily see. First, you should rename your photos before they are uploaded to your website. You shouldn’t upload photos named “img2301” because it’s wasted data. The photo I’ve uploaded for this article was renamed on my computer as “SEO Blog Tips”. It’s a little harder to do with some types of articles, but let’s look at an easier example. How about if you were showing a picture of a corporate gift you put together for a client of your Corporate Gifting Service? In that case I would rename the picture “Corporate Gift Nova Scotia” if it was a Nova Scotia themed gift basket. A furniture store should rename all photos with the name of the pieces. A restaurant should rename all photos with the dish name and the restaurant name. Are you starting to see how this works?Once you’ve renamed the pictures on your computer you can upload them. Wordpress will also easily show you another important piece of information to fill out, “alt text”. The idea behind alt text is to describe to people what is in the picture if they have pictures disabled, or if they are a blind person using a system that tells them verbally. You can also use this as a place to fit in some keywords.
You’ll notice manyarticles are broken up by a series of subheadings. Not only does this make your content easier to digest quickly by people who scan, it also tells Google which bits of information are most important. Include keywords in those headings whenever appropriate.
A little bit of HTML can go a long way in formatting your blog posts and optimizing for Google. Wordpress lets you add many of the common ones in the same manner as MS Word, so it’s very easy to add bold, italic, underline tags. However, to add header tags <h> for example, you need to know about HTML codes. I use very little HTML, but to get my subheadings in that nice green font, I add “<h4>” before and “</h4>” after to tell Wordpress how to format them. This also indicates to Google that it’s a heading and should be more closely examined.
Beginner seo tips for bloggers
Beginner SEO Tips
• Be consistent
– SEO Tips for Bloggers vs. SEO Tips for Beginning
Bloggers vs. SEO Techniques
• Think about what your customer will
search, not what you WISH they would search
– REALTOR vs. Real Estate Agent
– Investing in real estate vs. buying a house
Put Keywords in Headlines
Five Things Your SEO Expert Won’t Tell You
Five SEO Tips for Bloggers
Put Keywords in Post URL
First & Last Paragraphs
Include keywords in first and last
paragraphs as bookends.
• added to your post in the back end of your
• tell Google what your post is about
• show up under the title in search results
• Show up under the title on social networks
when the link is shared
Tags & Categories
• Categories are broad groupings
• Tags pick up on more keywords, more focused
groupings of articles
• Allow people to click to see all articles on a
• Link back to older articles
• Link to other articles about a similar topic
• Make sure you hyperlink on keywords, not