Why Wired Loves the Ladies

the
L
D
I
E
S
A
A modest digital-stone-age
manifesto…

Who am I?
Marketing and
Tech Executive
Female
Educated
40(ish)
Led marketing
for Fortune 50 and High Tech Start ups
Always
(trying to)
Learn

…And that is why Wired is my go-to-source for technology:
Wired is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, the editors deliver a glimpse into the future of business, culture, innovation and science.
(lifted from their website. They also talk about gobs and gobs of fancy magazine awards they have won to prove their forward thinking and innovation)

…and
Innovation and forward thinking is why
I

Innovation and forward thinking is why
Wired. Cover story. Nov 2010

Since I Love Wired Magazine, I threw it in my briefcase as good reading material. I took it with me to a client meeting…

My client saw the magazine and said….
“Is that magazine Educational? or
Soft Porn?”

That got me to thinking….
Is Wired Magazine a forward thinking magazine in the new digital era? Or a backward thinking magazine stuck in the stone age?
Is Wired Magazine Educational or Soft Porn?

So I wrote to Wired and asked them……

My response so far….

…So I looked at the last 32 covers as a guide…

..searching for additional cues

Good news : Last 2.5 years there have been three women on the cover! (yeah!)
1) Picture of a naked woman 2) Another picture of a naked woman 3)Picture of a female cancer patient (oh).
(Wired Magazine has featured over a dozen (fully clothed) men including executives, comedians, and celebrities)

Perhaps the Top Brass at
Wired Magazine could use a DifferentPerspective?
Top brass at Wired Magazine

Or does it matter?
Women lag behind in leading start ups and lag behind employment in high tech
WSJ, August 27, 2010
The “where-are-all-the-women” meme is a familiar one, and not confined to the technology world. But in start-up land, where the good idea is supposed to trump social status and everything else, the lack of women in positions of authority stands out.
Employed persons by detailed occupation, sex, race, and Hispanic or Latino ethnicity, 2008," Annual Averages 2008 (2009).
Addressing The Lack Of Women Leading Tech Start-Ups. Wall Street Journal, August 27, 2010

Wired magazine clearly loves the ladies.
But do they support the ladies?
men, picture your kick butt technology advanced daughter, sister, wife, girlfriend or mom taking one of these covers to ANY place of business…do they look smarter?

Is Wired a forward thinking magazine
for the new digital era?

Or is Wired a backward thinking magazine
stuck in the stone ages?

Sound off at
www.digitalstoneage.wordpress.com

credits
http://www.flickr.com/photos/woodypics/3880194821/

http://jessicagottlieb.posterous.com	10
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Why Wired Loves the Ladies

by AMC Theatres on Nov 08, 2010

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